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Blog 5 Questions with Leslie Williamson

FMD Leslie Williamson’s Top Three Marketing Tools for Coldwell Banker Agents

March 10, 2021

Coldwell Banker agents looking to grow their business know that effective, dynamic marketing is essential, and no one understands this…

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Blog my first 100 days

The First 100 Days: What’s It Like Working at The Studio?

March 3, 2021

I like to think that my journey to Design Concierge Copy Manager began about a decade ago, when I worked…

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Blog Bob Tamburri Keeping it Friendly ART 1

Copywriting 101: The Creative Studio Approach

February 24, 2021

Full of possibilities, a blank page is an invitation to create something exciting. For copywriters like us at The Studio,…

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Blog What diversity means to me

What Diversity Means to Me

February 17, 2021

At the risk of sounding cliché, let’s cut right to the chase: in terms of diversity and of our own…

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Blog Bragdon Randy 2 1

5 Questions with Randy Bragdon

January 19, 2021

“Busy” doesn’t even begin to describe the everyday life of a Field Marketing Director, but Randy Bragdon and his team…

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Blog 5 Questions with Camy Walton

5 Questions with Camy Walton

January 12, 2021

As the field marketing director for Northern California, Hawaii and Utah, Camy Walton’s role “changes day to day and moment…

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Blog 205XHX ONE CB Blog Art

One Coldwell Banker, One Year Later

October 26, 2020

It’s hard to believe it’s been a year since I wrote the blog post entitled, Game On: How 36 Hours…

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Blog BillSloan LifeofLuxury 1

Live a Life of Luxury

October 15, 2020

This year, The Studio has had the great honor and pleasure of playing an active role in the Coldwell Banker…

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Blog Mother of all Updates

The Mother of All Annual Stat Updates

August 19, 2020

Real estate agents are natural networkers – give them a crowded room (pre-COVID, of course) and they’ll have their business…

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Blog BIG SPLASH blog art

The Studio Wins Big in the ANA B2 Awards

August 13, 2020

The Studio scored a perfect trifecta with the Association of National Advertiser (ANA) B2 Awards, winning Gold, Silver and Bronze…

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Blog Today In Studio

Today in The Studio: Kim Powell, Director of Listing Concierge

July 22, 2020

In the stormy waters of today’s climate with COVID-19, how a business communicates and evolves its service can make or…

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Blog Our People Make Us Great

Our People Make Us Great

July 15, 2020

It’s great to be a part of a company you believe in. Coldwell Banker is the best in the industry.…

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Blog  blog art Listing Concierge final

Listing Concierge: Best New Property Marketing Tool for Agents

June 30, 2020

In 2019, The Studio, Coldwell Banker’s in-house marketing agency devoted to supporting Coldwell Banker Realty affiliated agents and brokerages, completed…

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Blog  blog art Design Concierge final

Design Concierge: How Insight Turned Into Big Deal for Agents

June 23, 2020

The Studio launched a new product in 2019 that’s making big waves in the real estate industry. It’s called Design…

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Blog  blog art Clients for Life final

Clients For Life: Customer Retention Program Driving Sales North

June 16, 2020

Ever wonder why we create programs like Clients For life? Or how we do it? Here’s an inside peek into…

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Blog  blog art The Studio final

The Studio: The Story of an In-House Marketing Agency that Shines

June 9, 2020

The Studio is now the nation’s largest in-house marketing agency exclusively serving the real estate industry and dedicated to serving…

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Blog Tracy Ellison The One and Only You Art

The One and Only You

June 2, 2020

It’s not easy to stand out as an original in today’s world. With access to so many look-alike options out…

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Blog Corey Norton stay productive on the road Art

Stay Productive with a Podcast

May 26, 2020

Warp zones, jet packs and flying cars will eventually become the new norm, but until then traffic remains an unavoidable…

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Blog Dana Jennings Video Terminology Art

Everything you always wanted to know about video terminology

May 19, 2020

Have you ever worked with a videographer and heard them use some terminology you didn’t recognize? Well, it’s time to…

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Blog Carma Stahnke Five tips to create a logo

Five Tips for Creating the Perfect Personal Logo

May 12, 2020

Creating an effective logo is a must when establishing a personal brand, and many agents turn to The Studio’s expert…

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Blog Vanessa Houston  AmyCrawford Art scaled

What Core 4 Means to Us

May 5, 2020

Much More Than Just a Catchy, Rhymey Slogan Following the successful nationwide launch of Coldwell Banker’s® Core 4 principles and…

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Blog blog green screen

Green Screen – not just for big budget productions anymore.

April 28, 2020

As the video production part of The Studio, one of the latest trends our team has seen are agent videos…

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Blog blog impact

The Personal Brochure – A Better First Impression

April 21, 2020

As a copywriter on the Design Concierge team, I help create personal brochures for agents looking to enhance their brand…

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Blog Scott McDougal Rising to COVID 19 Challenge

Rising to the COVID-19 Challenge Together

April 13, 2020

The sudden lull in the real estate market brought on by COVID-19 hasn’t just affected agents, it’s forced The Studio…

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Blog 2. Alicia Eisenbise vlogging Art

To Vlog or not to Vlog?

January 15, 2020

Unfamiliar with vlogging? Well, here’s a little Vlogging 101 for you. Simply put, vlogging is a blog that features video…

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Blog 1. Rick Lange RTM Post Art

Shoot to Thrill

January 6, 2020

As a member of the video production team, I’m often asked the same questions time and time again, so in…

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Blog 4. Alicia Eisenbise use LI to build biz Art

LinkedIn – The Business Builder

December 30, 2019

While marketing listings is a top priority for most agents, it is arguably just as important for agents to market…

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Blog 6. Andrew Jarosh Effective email tips  Art

Emails that get you noticed

December 23, 2019

Read before hitting send. In today’s marketplace of texts, instant messages, Skype, Twitter and others, the email remains one of…

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Blog 5. Alicia Eisenbise make an impact on instagram Art e1576681759413

5 Ways to Make an Instant Impact on Instagram

December 18, 2019

Instagram is a great way to market yourself, your business, have fun and show off your personality. Here are a…

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Blog 3. Dana Jennings Shoot vs. hire  Art e1576100970726

Go with a pro or go it alone?

December 11, 2019

Should I shoot and edit a video on my own or hire a professional to do it for me? Quick…

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Blog STATE RULES RULE  blog art

State Rules, Rule!

December 9, 2019

I never knew that state real estate rules would have such an impact on my life. As a senior copywriter…

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Blog 7. Kacie Ricker Finishing Strong Art e1575563507123

Finishing the Year Strong: Four Product Launches. Five Weeks.

December 5, 2019

While some may think Q4 in real estate marketing is a sleepy time of reflection, think again! We’re just weeks away…

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Blog NEW TO THE STUDIO

The Giants of The Studio

November 26, 2019

As a new addition to The Studio as a junior copywriter (I graduated with a journalism degree a few months…

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Blog AGENT BRANDING blog art

Marketing Yourself First

November 21, 2019

I can’t tell you how many Starbucks stores I see in a given month. There’s one across the street from…

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Blog WHAT VIDEOS TO SHOOT blog art

Take a shot at shooting

November 19, 2019

Posting videos to your social media pages can be a great self-marketing tool. These don’t have to be professionally shot…

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Blog FMS AGENDA blog art

A Day in the Life of a Field Marketing Specialist

November 18, 2019

Field Marketing Specialists (FMS) have been popping up around the country as a new position to help agents dive deeper…

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Blog GettyImages 487394590 REV e1573747935926

Opinions Wanted: Our first ever Virtual Innovation Lab (November 21 and 22)

November 15, 2019

Here at The Product Studio, we’re intently focused on bringing our community of agents and employees together in new and…

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Blog WHATS ON YOUR PLATE blog art e1573575701718

What’s on your plate?

November 12, 2019

I’ll bet it’s a little of this, a hefty portion of that, plus a whole lot of stuff plopped smack-dab…

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Blog GAME ON blog art e1573137737375

Game On: How 36 Hours Changed Everything

November 7, 2019

Five Key Takeaways From Our First Ever Realogy & Coldwell Banker® Product Summit This summer, one could argue that The…

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Blog THE DEVIL IS IN DETAILS  blog art e1572983928267

The Devil is in the Details

November 5, 2019

Working for The Studio’s copywriting team is detailed — very detailed. You wouldn’t think creating marketing pieces like brochures, property…

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Blog Corey Norton Mobile Appetite for Video Creation ART

Mobile appetite for video creation

October 29, 2019

Are you ready to video edit? I am often asked what video editing software I use. And frankly, I love…

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Blog Dana Jennings Speaking on Camera ART

When on camera, practice makes perfect.

October 22, 2019

Whether you’re a seasoned pro or a novice, being on camera is never easy. Many a grown man and woman…

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Blog Alice Garwood How to Market for Millennials ART

Connecting with millennial buyers

October 17, 2019

Millennials are a force to be reckoned with in today’s real estate market, making up more than a third of…

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Blog McKenzee Hayes Path of Missed Oppties ART

The Path of Missed Opportunities

October 15, 2019

I’m not worried, I’ve got a plan – a phrase I often used when discussing my future life goals. I…

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Blog Rick Lange Audacity ART

Audacity. How bad audio can kill a good video.

October 10, 2019

With modern advances in smart technology, it often feels like we are surrounded with videos, and it can be a…

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Blog What makes a good agent bio ART

Put your best bio forward

October 8, 2019

Your agent bio is often the first information clients find about you. While most buyers and sellers ask for a…

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Blog Sarah Christensen 74 Days and counting ART

74 Days and Counting

October 3, 2019

I’m a believer that the first 90 days at a job set the tone for the rest of your time…

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Blog Marketing agents diversity

Promoting agents’ diversity, achievements

October 1, 2019

One of the best things The Studio can do to support agents is helping brokerages find ways to recognize them…

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Blog Kacie Ricker Top 10 Ways ART

The Top 10 Ways The Product Studio Conquered Summer Vacation

September 19, 2019

The Top 10 Ways The Product Studio Conquered Summer Vacation Who has time for summer vacation when there are products…

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Blog Bob Tamburri Keeping it Friendly ART 1

Keeping it Friendly

September 17, 2019

A long time ago in an ad agency far, far away, I was given a piece of writing advice that…

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Blog Kristina Smith how to keep millennials happy ART

How to keep the (home-buying) Millennials happy

September 12, 2019

Millennials have many regrets: from buying $6 lattes, to their iconic social media obsession, to perhaps, my own regret, being…

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Blog IMG 4227

Game On: How 36 Hours Changed Everything

September 11, 2019

Five Key Takeaways from Our First Ever Realogy & Coldwell Banker Product Summit   This summer, one could argue that…

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Blog Mel Sunderman Desk Inman Innovator Award ART

Desk. 2019 Inman Innovator Award Finalist

September 10, 2019

Desk is Coldwell Banker NRT’s new productivity platform, and where agents start their day, access their apps, check for notifications…

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Blog Kacie Ricker Five Things Product Studio Wishes blog art

Five Things The Product Studio Wishes You Knew

August 8, 2019

There’s this recurring feature of Reader’s Digest called “Things your <INSERT ANYTHING> wishes you knew.” It’s a fun read and usually I learn…

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Blog Terrisa Nevin Challenge Connecting with Your SOI blog art

Challenge: Connecting with Your SOI | Solution: Coldwell Banker NRT

August 6, 2019

One of the biggest challenges as a real estate agent is staying connected with your SOI (sphere of influence) –…

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Blog voice of customer 2 0719

Voice of Customer: An Untapped Data Goldmine (part two)

August 2, 2019

In my recent blog, I began to delve in to the untapped data goldmine – also known as the voice…

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Blog voice of customer 1 0719

Voice of Customer: An Untapped Data Goldmine (part one)

July 30, 2019

Ever wonder where your feedback is going? Participate in a survey and question, “Is anyone really listening?” Respond to a, “Would…

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Blog Dana Jennings Blog Post Tips for shooting on a mobile phone blog art

Phone Video – Shooting Like a Pro

July 23, 2019

Shooting video on a mobile phone can be easy, but there are a few simple steps to take that will…

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Blog Kacie Ricker The Story of Desk blog art

The Story of Desk

July 19, 2019

Anchored in the industry’s first open architecture platform, Desk, Coldwell Banker NRT’s suite of applications, enable agents to use our…

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Blog Melani Sunderman NativeWebandHybridApps OhMy blog art

Native, Web and Hybrid Apps, Oh My!

July 16, 2019

We live in a world where technology terms are loosely thrown around, but do we really know what they mean?…

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Blog Frankly Speaking blog art

Frankly Speaking – About Design Concierge

July 12, 2019

The Studio recently launched Design Concierge in select Coldwell Banker NRT markets, so now’s a great time to introduce Frank…

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Blog Craig Ashinoff CRM 2

CRM – Use It To Your Full Advantage

July 9, 2019

I always like to think of CRM (Customer Relationship Marketing) as providing end-to-end coordination between the three functional pillars of…

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Blog Craig Ashinoff CRM 1

CRM – Back to the Future

July 2, 2019

While the term Customer Relationship Management (CRM) wasn’t spawned until the mid-1990s, businesses have been performing many of the functions…

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Blog The View from Inside The Studio blog art

The View from Inside The Studio

June 25, 2019

I am now a copywriter who is part of the largest real estate marketing agency in the country. Actually, I…

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Blog Mike Fischer TRUST blog art

It’s Still About Trust

June 20, 2019

All I read about in Inman News is regarding the new financial “deal” in real estate. Company Y is rebating…

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Blog CuesYourWritingMightbeSending e1560349162552

5 Writing Mistakes That Send the Wrong Message

June 12, 2019

I’m convinced that social media, smart phones and the internet have sucked the ability to write a proper sentence out…

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Blog GettyImages 1011203010

Find us at Pride

June 7, 2019

On the 50th anniversary of the Stonewall Inn Riots, we are proud to have many Coldwell Banker NRT companies, employees…

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Blog Evan Cony Leads Are People

Leads are people… with dreams

June 4, 2019

When we talk about leads in real estate, we often use that term to mean a number of different things.…

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Blog William Sloan Magic Time Art

Magic Time

May 30, 2019

This week I finished a painting — or the painting finished itself. I’m not sure which. There’s a thing that…

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Blog Arlen Bitsky API Blog Art

APIs: Why We Care

May 28, 2019

I’m not sure if you’ve noticed, but lot of people are talking about APIs. But what are they and why…

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Building Products with Agents, Not Just for Agents

May 24, 2019

When you have a passion for real estate, it can develop into a passion for building great products for real…

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Blog William Sloan The Pursuit of Happiness Art

The Pursuit of Happiness

May 22, 2019

“When I went to school, they asked me what I wanted to be when I grew up. I wrote down…

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Blog KimPowell ServiceBlog

Service Still Matters

May 20, 2019

In March of 2017, we introduced Listing Concierge to our very first market: Sacramento/Tahoe in Northern California. Listing Concierge at…

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Blog Katie Sobray Authentic Connections

Connecting with Clients

May 16, 2019

In January, I spent a day at the Inman conference in NYC. There was a lot of discussion about technology…

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Blog Danielle Jurijczuk VOC Strategy Blog Art

Feedback Leads to Product Improvements

May 10, 2019

What happens to your feedback? Do you ever wonder what happens to the feedback you submit within a product? To…

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Blog Melani Sunderman WhatExactlyIsanMVP

What Exactly Is an MVP?

May 8, 2019

If you join our monthly TMAP (This month at Product) for Agents, which is open to all Coldwell Banker NRT…

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Blog William Sloan Creative License Art

Creative License and/or Learner’s Permit

May 7, 2019

Discover your own special skills, what sets you apart. Then utilize them to create your unique pitch. It’s all about…

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Blog Katie Sobray User Feeback

It’s All About the Feedback

April 29, 2019

As a Product Manager, feedback from users is a valuable gift. During product development, feedback is used to validate that…

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Blog RGX 2019 3 19 MGM 0017

Innovating, Vegas Style

March 28, 2019

Fresh from Coldwell Banker’s Gen Blue and Realogy’s RGX events, we wanted to share that The Product Studio held its…

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Blog you x ventures 1437336 unsplash

In User Experience Research, 5 Is the Magic Number

March 28, 2019

There’s a common misconception that in order to fully test a design, you need to talk to a lot of…

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Blog agents

We Don’t Build For Agents…We Build With Agents

March 18, 2019

The Product Studio lives, eats, sleeps and breathes user feedback and iteration. Our product managers spend a great deal of time…

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Blog awards

The PR Machine Behind Awards Season

March 16, 2019

Through its annual international awards program, Coldwell Banker recognizes agents who demonstrated exceptional sales production and leadership over the past…

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Blog ricardo

A Partnership to Brand Building: Coldwell Banker Global Luxury ®

March 15, 2019

When it comes to luxury real estate, no brand is more recognizable in the market than Coldwell Banker and its…

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Blog Nantucket

Nantucket Property Becomes a Media Darling

March 15, 2019

When it comes to selling luxury homes and estates, Coldwell Banker Global Luxury specialist Jonathan Radford is renowned among his…

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Blog voice of customer

Voice of Customer and Golden Nuggets

March 15, 2019

I am a big believer in voice of customer.  Feedback is gold in our world, and hearing agents’ golden nuggets…

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Blog shark

Shark Tank, Ambitious Goals and Measurable Outcomes

March 15, 2019

Anyone out there a Shark Tank fan like me? My husband and I love it. We watch it with our kids and…

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Blog service tech

Marrying Service with Tech – The Future of Product at CB NRT

March 15, 2019

It was just about two years ago when we launched our first Listing Concierge pilot program for Coldwell Banker NRT…

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Blog 2018

2018 Was a Big Year!

March 15, 2019

It was a one-for-the-books kind of year. You know all that stuff about making you stronger? That was our year. 2017 was…

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Blog tmap

Alexa, What Does TMAP Stand For?

March 15, 2019

The real estate industry loves an acronym (CMA, DOM, MLS, FHA…). Every industry or organization has its own lingo or…

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Blog little things

It’s the Little Things

March 15, 2019

It’s your birthday!  You wake up and your family has made you a wonderful breakfast-in-bed assortment of eggs, bacon, toast,…

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Blog paint

This week I finished a painting. Or the painting finished itself.

March 15, 2019

There’s a thing that happens sometimes, when you’ve worked at something for a long time – painting, cooking, running, writing,…

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Blog photo

Take the Picture, Take the Picture

March 15, 2019

Never-mind what I’m going to do. Just say go. It’s a photo shoot kind of day. I get to play…

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Blog branding 1

Branded

March 15, 2019

There was a TV show a long, long time ago named Branded and all I remember about it is the…

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Blog Building a Legend Out of Gusto

B(uilding a) L(egend) O(ut of) G(usto)

March 15, 2019

So, one of my favorite people asked me to write a blog about a blog. I do requests, just so…

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Blog social media

7 Social Media Pitfalls to Avoid

March 14, 2019

Social media can be one of the most effective and cost-effective tools to expand your sphere of influence, show your…

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Blog social media 2

5 Easy Real Estate Content Ideas for Social Media

March 14, 2019

You’ve heard that content is king. That just means you have to post interesting things on social media to get…

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Blog productivity

3 Things You Need to Optimize Productivity as a Real Estate Agent

March 11, 2019

Real estate agents are constantly managing every aspect of their business, from admin to marketing and everything in between. Every…

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Blog tech

The Power of Technology Combined with Customer Service

March 11, 2019

Technology is undoubtedly a major force in all industries and since real estate is no exception, The Studio has combined…

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