Enhance Your Personal Brand with a Professional Bio
You’ve heard it before: It’s all about personal branding. And what could be more personal than a bio? To grow…
Read more
Your Content is Probably Decaying – Let’s Fix It
In a perfect world, everything you publish on your website or blog would get tons of views and traffic, FOREVER.…
In Support of Support
Where would we be without support systems? They come to us in many forms – emotional support, moral support, financial…
The Binky, The Book or The Ball
I’ve been thinking about words a lot lately. Being a copywriter on The Studio’s Design Concierge team, I think about…
My RealVitalize®
“It’s a great time to sell a home!” Yep, heard that loud and clear, and it just so happens I…
Agents Exposed: Listing Concierge is Doing its Job!
Listing Concierge is a comprehensive spotlight marketing plan that agents use to win listings, prove their value, and turn one…
Conversation with a Younger Self
He asked the best questions. Smart questions. Sensitive questions. He wanted ideas for answers, as much as the answers themselves.…
Giving Agents Some TLC
How much would it cost an agent to piece together a marketing plan themselves? Including the valuable time it takes…
Reflected Light
A spotlight is unforgiving after you’re 19. It’s true, spotlights show everything – every flaw, every wrinkle, every insecurity…
Concierging– From There to Here
Known as elusive beings, widely believed to possess magical, even god-like, powers, concierges are highly valuable guides to have on…
7 Tips to Instantly Shoot Better Videos
More time working from home means more opportunities to explore your creativity through video. While it may be hard to…
5 Questions with Deb Pace
As a Field Marketing Director, Deb Pace has the pleasure of serving 80 offices in the East Central, Southeast, Southwest…
Creatively Speaking
So, I did this presentation this week to my team and a bunch of other people within our company, and…
Understanding the Benefits of Personality Profiling
I recently had the pleasure of teaching a workshop for The Studio all about personality profiling. As a marketing and…
Here’s a Thought. What would you like to be doing?
Seriously. If it were like a year ago, or, maybe better, how about 10 years ago, what would you like…
Keeping it Real (Estate)
Inside the in-house agency is a hot topic today as most companies doubled down on investing in their internal agencies…
13 Months of Mind-Blowing Changes
I recently came across a blog post I wrote 13 months ago – 35 days after Covid was declared a…
Conversation. It’s an art, after all.
I love conversation. Always have. And here’s the key, a definition in fact, to good conversation – conversation is a…
Athletes, Artists and the Bin in the Back
My husband and I are replacing our garage doors – something the HOA will no doubt be ecstatic about. As…
Does Your Content Pass the 3-Second Rule?
Google’s report, “The Need for Mobile Speed”, found that 53% of visitors will leave a mobile webpage if it doesn’t…
5 Questions with Jeremy Brooks
Ready to take on 2021 and beyond with positivity and determination, Field Marketing Director Jeremy Brooks sees blue skies ahead.…
Fix It Up With Nothing Up Front – The RealVitalize Story
Coldwell Banker Realty prides itself on providing affiliated agents with the best tools to grow their business, bar none. At…
Looking at Luxury
“Luxury is attention to detail, originality, exclusivity and above all quality.” – Angelo Bonati How do we convey “luxury”? How…
In Their Own Words – Agents Tell the CB Story
All real estate brokerages try to put their own spin on the same claim – they support agents with technology,…
5 Questions with Sarah Zalewski
Sarah Zalewski jokes that her husband thinks that all she does is attend Microsoft Teams meetings all day, but as…
What Diversity Means to Me
At the risk of sounding cliché, let’s cut right to the chase: in terms of diversity and of our own…
Live a Life of Luxury
This year, The Studio has had the great honor and pleasure of playing an active role in the Coldwell Banker…
Top Three Marketing Tools for Coldwell Banker Agents
Coldwell Banker agents looking to grow their business know that effective, dynamic marketing is essential, and no one understands this…
The First 100 Days: What’s It Like Working at The Studio?
I like to think that my journey to Design Concierge Copy Manager began about a decade ago, when I worked…
Copywriting 101: The Creative Studio Approach
Full of possibilities, a blank page is an invitation to create something exciting. For copywriters like us at The Studio,…
5 Questions with Randy Bragdon
“Busy” doesn’t even begin to describe the everyday life of a Field Marketing Director, but Randy Bragdon and his team…
5 Questions with Camy Walton
As the field marketing director for Northern California, Hawaii and Utah, Camy Walton’s role “changes day to day and moment…
One Coldwell Banker, One Year Later
It’s hard to believe it’s been a year since I wrote the blog post entitled, Game On: How 36 Hours…
The Mother of All Annual Stat Updates
Real estate agents are natural networkers – give them a crowded room (pre-COVID, of course) and they’ll have their business…
The Studio Wins Big in the ANA B2 Awards
The Studio scored a perfect trifecta with the Association of National Advertiser (ANA) B2 Awards, winning Gold, Silver and Bronze…
Today in The Studio: Kim Powell, Director of Listing Concierge
In the stormy waters of today’s climate with COVID-19, how a business communicates and evolves its service can make or…
Our People Make Us Great
It’s great to be a part of a company you believe in. Coldwell Banker is the best in the industry.…
Listing Concierge: Best New Property Marketing Tool for Agents
In 2019, The Studio, Coldwell Banker’s in-house marketing agency devoted to supporting Coldwell Banker Realty affiliated agents and brokerages, completed…
Design Concierge: How Insight Turned Into Big Deal for Agents
The Studio launched a new product in 2019 that’s making big waves in the real estate industry. It’s called Design…
Clients For Life: Customer Retention Program Driving Sales North
Ever wonder why we create programs like Clients For life? Or how we do it? Here’s an inside peek into…
The Studio: The Story of an In-House Marketing Agency that Shines
The Studio is now the nation’s largest in-house marketing agency exclusively serving the real estate industry and dedicated to serving…
The One and Only You
It’s not easy to stand out as an original in today’s world. With access to so many look-alike options out…
Stay Productive with a Podcast
Warp zones, jet packs and flying cars will eventually become the new norm, but until then traffic remains an unavoidable…
Everything you always wanted to know about video terminology
Have you ever worked with a videographer and heard them use some terminology you didn’t recognize? Well, it’s time to…
Five Tips for Creating the Perfect Personal Logo
Creating an effective logo is a must when establishing a personal brand, and many agents turn to The Studio’s expert…
What Core 4 Means to Us
Much More Than Just a Catchy, Rhymey Slogan Following the successful nationwide launch of Coldwell Banker’s® Core 4 principles and…
Green Screen – not just for big budget productions anymore.
As the video production part of The Studio, one of the latest trends our team has seen are agent videos…
The Personal Brochure – A Better First Impression
As a copywriter on the Design Concierge team, I help create personal brochures for agents looking to enhance their brand…
Rising to the COVID-19 Challenge Together
The sudden lull in the real estate market brought on by COVID-19 hasn’t just affected agents, it’s forced The Studio…
To Vlog or not to Vlog?
Unfamiliar with vlogging? Well, here’s a little Vlogging 101 for you. Simply put, vlogging is a blog that features video…
Shoot to Thrill
As a member of the video production team, I’m often asked the same questions time and time again, so in…
LinkedIn – The Business Builder
While marketing listings is a top priority for most agents, it is arguably just as important for agents to market…
Emails that get you noticed
Read before hitting send. In today’s marketplace of texts, instant messages, Skype, Twitter and others, the email remains one of…
5 Ways to Make an Instant Impact on Instagram
Instagram is a great way to market yourself, your business, have fun and show off your personality. Here are a…
Go with a pro or go it alone?
Should I shoot and edit a video on my own or hire a professional to do it for me? Quick…
State Rules, Rule!
I never knew that state real estate rules would have such an impact on my life. As a senior copywriter…
Finishing the Year Strong: Four Product Launches. Five Weeks.
While some may think Q4 in real estate marketing is a sleepy time of reflection, think again! We’re just weeks away…
The Giants of The Studio
As a new addition to The Studio as a junior copywriter (I graduated with a journalism degree a few months…
Marketing Yourself First
I can’t tell you how many Starbucks stores I see in a given month. There’s one across the street from…
Take a shot at shooting
Posting videos to your social media pages can be a great self-marketing tool. These don’t have to be professionally shot…
A Day in the Life of a Field Marketing Specialist
Field Marketing Specialists (FMS) have been popping up around the country as a new position to help agents dive deeper…
Opinions Wanted: Our first ever Virtual Innovation Lab (November 21 and 22)
Here at The Product Studio, we’re intently focused on bringing our community of agents and employees together in new and…
What’s on your plate?
I’ll bet it’s a little of this, a hefty portion of that, plus a whole lot of stuff plopped smack-dab…
Game On: How 36 Hours Changed Everything
Five Key Takeaways From Our First Ever Realogy & Coldwell Banker® Product Summit This summer, one could argue that The…
The Devil is in the Details
Working for The Studio’s copywriting team is detailed — very detailed. You wouldn’t think creating marketing pieces like brochures, property…
Mobile appetite for video creation
Are you ready to video edit? I am often asked what video editing software I use. And frankly, I love…
When on camera, practice makes perfect.
Whether you’re a seasoned pro or a novice, being on camera is never easy. Many a grown man and woman…
Connecting with millennial buyers
Millennials are a force to be reckoned with in today’s real estate market, making up more than a third of…
The Path of Missed Opportunities
I’m not worried, I’ve got a plan – a phrase I often used when discussing my future life goals. I…
Audacity. How bad audio can kill a good video.
With modern advances in smart technology, it often feels like we are surrounded with videos, and it can be a…
Put your best bio forward
Your agent bio is often the first information clients find about you. While most buyers and sellers ask for a…
74 Days and Counting
I’m a believer that the first 90 days at a job set the tone for the rest of your time…
Promoting agents’ diversity, achievements
One of the best things The Studio can do to support agents is helping brokerages find ways to recognize them…
The Top 10 Ways The Product Studio Conquered Summer Vacation
The Top 10 Ways The Product Studio Conquered Summer Vacation Who has time for summer vacation when there are products…
Keeping it Friendly
A long time ago in an ad agency far, far away, I was given a piece of writing advice that…
How to keep the (home-buying) Millennials happy
Millennials have many regrets: from buying $6 lattes, to their iconic social media obsession, to perhaps, my own regret, being…
Game On: How 36 Hours Changed Everything
Five Key Takeaways from Our First Ever Realogy & Coldwell Banker Product Summit This summer, one could argue that…
Desk. 2019 Inman Innovator Award Finalist
Desk is Coldwell Banker NRT’s new productivity platform, and where agents start their day, access their apps, check for notifications…
Five Things The Product Studio Wishes You Knew
There’s this recurring feature of Reader’s Digest called “Things your <INSERT ANYTHING> wishes you knew.” It’s a fun read and usually I learn…
Challenge: Connecting with Your SOI | Solution: Coldwell Banker NRT
One of the biggest challenges as a real estate agent is staying connected with your SOI (sphere of influence) –…
Voice of Customer: An Untapped Data Goldmine (part two)
In my recent blog, I began to delve in to the untapped data goldmine – also known as the voice…
Voice of Customer: An Untapped Data Goldmine (part one)
Ever wonder where your feedback is going? Participate in a survey and question, “Is anyone really listening?” Respond to a, “Would…
Phone Video – Shooting Like a Pro
Shooting video on a mobile phone can be easy, but there are a few simple steps to take that will…
The Story of Desk
Anchored in the industry’s first open architecture platform, Desk, Coldwell Banker NRT’s suite of applications, enable agents to use our…
Native, Web and Hybrid Apps, Oh My!
We live in a world where technology terms are loosely thrown around, but do we really know what they mean?…
Frankly Speaking – About Design Concierge
The Studio recently launched Design Concierge in select Coldwell Banker NRT markets, so now’s a great time to introduce Frank…
CRM – Use It To Your Full Advantage
I always like to think of CRM (Customer Relationship Marketing) as providing end-to-end coordination between the three functional pillars of…
CRM – Back to the Future
While the term Customer Relationship Management (CRM) wasn’t spawned until the mid-1990s, businesses have been performing many of the functions…
The View from Inside The Studio
I am now a copywriter who is part of the largest real estate marketing agency in the country. Actually, I…
It’s Still About Trust
All I read about in Inman News is regarding the new financial “deal” in real estate. Company Y is rebating…
5 Writing Mistakes That Send the Wrong Message
I’m convinced that social media, smart phones and the internet have sucked the ability to write a proper sentence out…
Find us at Pride
On the 50th anniversary of the Stonewall Inn Riots, we are proud to have many Coldwell Banker NRT companies, employees…
Leads are people… with dreams
When we talk about leads in real estate, we often use that term to mean a number of different things.…
Magic Time
This week I finished a painting — or the painting finished itself. I’m not sure which. There’s a thing that…
APIs: Why We Care
I’m not sure if you’ve noticed, but lot of people are talking about APIs. But what are they and why…
Building Products with Agents, Not Just for Agents
When you have a passion for real estate, it can develop into a passion for building great products for real…
The Pursuit of Happiness
“When I went to school, they asked me what I wanted to be when I grew up. I wrote down…
Service Still Matters
In March of 2017, we introduced Listing Concierge to our very first market: Sacramento/Tahoe in Northern California. Listing Concierge at…
Connecting with Clients
In January, I spent a day at the Inman conference in NYC. There was a lot of discussion about technology…
Feedback Leads to Product Improvements
What happens to your feedback? Do you ever wonder what happens to the feedback you submit within a product? To…
What Exactly Is an MVP?
If you join our monthly TMAP (This month at Product) for Agents, which is open to all Coldwell Banker NRT…
Creative License and/or Learner’s Permit
Discover your own special skills, what sets you apart. Then utilize them to create your unique pitch. It’s all about…
It’s All About the Feedback
As a Product Manager, feedback from users is a valuable gift. During product development, feedback is used to validate that…
Innovating, Vegas Style
Fresh from Coldwell Banker’s Gen Blue and Realogy’s RGX events, we wanted to share that The Product Studio held its…
In User Experience Research, 5 Is the Magic Number
There’s a common misconception that in order to fully test a design, you need to talk to a lot of…
We Don’t Build For Agents…We Build With Agents
The Product Studio lives, eats, sleeps and breathes user feedback and iteration. Our product managers spend a great deal of time…
The PR Machine Behind Awards Season
Through its annual international awards program, Coldwell Banker recognizes agents who demonstrated exceptional sales production and leadership over the past…
A Partnership to Brand Building: Coldwell Banker Global Luxury ®
When it comes to luxury real estate, no brand is more recognizable in the market than Coldwell Banker and its…
Nantucket Property Becomes a Media Darling
When it comes to selling luxury homes and estates, Coldwell Banker Global Luxury specialist Jonathan Radford is renowned among his…
Voice of Customer and Golden Nuggets
I am a big believer in voice of customer. Feedback is gold in our world, and hearing agents’ golden nuggets…
Shark Tank, Ambitious Goals and Measurable Outcomes
Anyone out there a Shark Tank fan like me? My husband and I love it. We watch it with our kids and…
Marrying Service with Tech – The Future of Product at CB NRT
It was just about two years ago when we launched our first Listing Concierge pilot program for Coldwell Banker NRT…
2018 Was a Big Year!
It was a one-for-the-books kind of year. You know all that stuff about making you stronger? That was our year. 2017 was…
Alexa, What Does TMAP Stand For?
The real estate industry loves an acronym (CMA, DOM, MLS, FHA…). Every industry or organization has its own lingo or…
It’s the Little Things
It’s your birthday! You wake up and your family has made you a wonderful breakfast-in-bed assortment of eggs, bacon, toast,…
This week I finished a painting. Or the painting finished itself.
There’s a thing that happens sometimes, when you’ve worked at something for a long time – painting, cooking, running, writing,…
Take the Picture, Take the Picture
Never-mind what I’m going to do. Just say go. It’s a photo shoot kind of day. I get to play…
B(uilding a) L(egend) O(ut of) G(usto)
So, one of my favorite people asked me to write a blog about a blog. I do requests, just so…
7 Social Media Pitfalls to Avoid
Social media can be one of the most effective and cost-effective tools to expand your sphere of influence, show your…
5 Easy Real Estate Content Ideas for Social Media
You’ve heard that content is king. That just means you have to post interesting things on social media to get…
3 Things You Need to Optimize Productivity as a Real Estate Agent
Real estate agents are constantly managing every aspect of their business, from admin to marketing and everything in between. Every…
The Power of Technology Combined with Customer Service
Technology is undoubtedly a major force in all industries and since real estate is no exception, The Studio has combined…