Real estate agents are constantly managing every aspect of their business, from admin to marketing and everything in between. Every minute of the day is precious, so the products and services agents use must keep up with their fast pace. Factors such as ease and flexibility are nonnegotiable.
Enter Desk, a platform created by The Studio for Coldwell Banker NRT. Desk integrates key products and tools in one cohesive solution – the continuity of the product helps agents be more productive, benefitting their business and ultimately their clients. At The Studio, we understand that agents need convenience, flexibility and the most cutting edge technology. Here is how Desk can help boost productivity.
1. Convenience:
Desk was built as a seamless, integrated solution with all the tools an agent needs in one convenient location. The product has many functions, allowing agents to access their email, create listing presentations, create and send market reports, view educational opportunities, market their listings through NRT’s proprietary Listing Concierge program and more, all in one place. Desk also ensures that products are being synced across multiple systems, helping automate administrative functions such as updating contacts, bios and marketing materials.
Not great with new tech? No problem, there are also first-time user prompts to guide you through tools and a chat function to connect instantly connect with The Studio’s product support team.
2. Flexibility:
The product is designed with the understanding that agents need freedom and flexibility– and not every agent is the same. The homepage can be customized, allowing for agents to add, remove and rearrange apps to their liking. Agents also have the ability to assign delegation rights giving product access to team members and agents’ assistants.
3. Current Technology:
The Studio isn’t just responsible for the development of programs – the team also works closely with agents to make sure the products are useful and up-to-date. After processing over 1,600 pieces of feedback collected in interviews, focus groups and Innovation Labs, an annual interactive and immersive agent product test program, The Studio has made updates to Desk such as contact syncing with Outlook 365 and Gmail that help agents and a robust search feature. The product is updated regularly based on agents’ evaluations, allowing The Studio to deliver new functionalities every two to four weeks.
The unified platform is currently available in beta exclusively to NRT’s approximately 45,000 Coldwell Banker Affiliated Agents. Join the over 15,000 agents that have opted-in to Desk and find out how it can help your business.
