Ready to take on 2021 and beyond with positivity and determination, Field Marketing Director Jeremy Brooks sees blue skies ahead. Overseeing and supporting field marketing managers and marketing specialists in Colorado and Texas, Jeremy wakes up every day fully prepared to problem solve, inspire with creative solutions and reinvent when necessary with an unstoppable can-do attitude.
I sat down with Jeremy recently (virtually, of course) to chat about his long career in real estate marketing.
What is an exciting new aspect of the business you see on the horizon?
I’m interested in seeing how we will continue to leverage technology in the future. I’m so proud of Coldwell Banker’s innovative and forward-thinking approach to providing world-class industry tools for agents and employees. We’ve always been ahead of the curve and I’m excited to see how artificial intelligence, digital currency and new online technologies continue to play a role in shaping our industry moving forward. Because the company is constantly evolving, I anticipate even more competitive technological innovations to come.
What are the biggest changes you’ve seen in real estate and how are agents adapting to those changes?
When I joined the company over 20 years ago, people were still carrying pagers in their pocket! Obviously, we progressed in a big way since then. With the recent need for many of us to work virtually, we were presented with challenges that required agents to pivot and learn new technologies to keep business moving forward. Agents are naturally agile and adaptable due to their entrepreneurial nature, and when faced with utilizing new ways of working, it ultimately helped sharpen their skills even more. They were amazingly resilient and leveraged all the resources available to them to gain an advantage in the marketplace.
What are some takeaways from your experience as an FMD that translate to your guidance as a parent? Or vice versa?
The lessons go both ways. Part of being a leader is leading by example. As a field marketing director and a parent, I apply the same philosophy to each: be a good listener, focus on the wins and make every challenge a learning opportunity. I try to avoid the noise, cut to the chase and not be overly critical. It works on the job and at home.
What’s the biggest need agents have in marketing right now, and how does your team help them solve that challenge?
It’s important for agents to establish and articulate their value proposition in the market. Helping agents leverage our tools, connect in creative ways with their contacts and prospects, and think outside the box to build their business are some of the most rewarding aspects of my job.
I hear so many success stories from new and experienced agents who have utilized our core tools and found success by thinking innovatively. One thing is for sure, there’s always something new to learn in this business.
If someone was interested in affiliating with the Coldwell Banker® network, what would you tell them?
In my 20 years with Coldwell Banker and now with The Studio, I’ve held many different positions – as a marketing specialist, social media specialist, field marketing manager and now a field marketing director. This is an environment that nurtures talent and offers many opportunities for growth.
I’m proud to be a part of a company that focuses on integrity, ethics, diversity and inclusion. I’m also so thankful for all the outstanding leadership I’ve worked with throughout the years, from agents and coworkers to leaders that have profoundly influenced my career. When I look back on these last two decades at Coldwell Banker, I feel very lucky to have worked alongside incredibly talented people.