Field Marketing Specialists (FMS) have been popping up around the country as a new position to help agents dive deeper into their marketing and to hone their brands. The position was created to help agents live exceptional lives by helping them grow and launch the next stage of their business using the tools that Coldwell Banker NRT has developed. We work as an elite marketing force. And while my superiors have turned down my request for matching jumpsuits with CB emblazoned across the chest, we are a trained team helping agents use our tools to grow their business.
Not all heroes wear capes.
But what does this position mean for agents, and our company as a whole? Our role helps further the collaboration between company and agent, product and creative, and continue the legacy of excellent agent service that Coldwell Banker® has built over 100 years.
So what does it look like being an on-the-ground ambassador for The Studio and Coldwell Banker? Let’s look at the day in the life of a Field Marketing Specialist.
6:05 am – caffeinate.
8:00 am – Up and on the road to one of your offices, either jamming to a playlist or very politely appraising the driving of the person in front of you. “Hey Red Toyota, the OTHER one is the gas pedal.”
8:30 am – Check in with the managing broker of the office.
9:00 am – Attend business meeting and present on one of Coldwell Banker’s latest tools. Have you checked out the deep dive on Design Concierge? It was just launched, and is a great way to brand your materials and help you stand out in the market.
9:58 am – Enjoy a bagel and cream cheese. Manage to not slop schmear on work pants by pure magic.
10:05 am – First appointment of the day! Meet with an agent looking to double their business and productivity with the tools CB has to offer. Agent wants to really develop their website and digital presence. Go over the new Intouch features that allow for editable page headers, work on SEO for the Communities page and embed a few videos into their home page. End meeting with a recap email of next steps and a follow-up appointment for creating a Facebook business page and editorial calendar.
11:00 am – Teach a seminar on Social Ad Engine, the digital marketing tool that allows you to market your listings on Facebook and Instagram with targeted ads that get more engagement and save you money.
12:00 pm – Lunch. Do ten pushups, eat a veggie wrap and 30 chocolate covered pretzels (look, we aren’t saints).
1:00 pm – Meet with an agent about Clients for Life and show them how to add contacts to their primary sphere so they can take full advantage.
1:30 pm – Meet with a team that wants to learn how the story feed works on Instagram and what it can do to brand them and make them stand out. Teach the team how to use the Coldwell Banker story stickers and take a couple of videos to share online about open houses.
2:30 pm – Send out a reminder to all the offices that SalesPro has great classes for new and experienced agents to develop their skills.
3:45 pm – Have a 3-minute dance party with the Sales Support Administrators to Young MC’s Bust a Move, and remind them you appreciate their hard work.
4:15 pm – Check out the FMS email thread for some new and creative slide decks and videos developed by other FMS’s in other regions.
4:30 pm – Teach an agent how to upload contacts in Intouch and set up a drip campaign for the holidays.
5:00 pm – Go over daily accomplishments and set the goals and agenda for tomorrow while having a light snack.
5:30 pm – Start the journey home. Put on mirrored sunglasses and drive away just as Take My Breath Away by Berlin starts to play.