The real estate industry loves an acronym (CMA, DOM, MLS, FHA…). Every industry or organization has its own lingo or language and The Studio is no different.
Here, when we say TLC, while there’s plenty of love to go around, it means Team Listing Concierge. And in The Product Studio, we live and breathe by our OKR and KPIs (Objective and Key Results and Key Performance Indicators).
Of all the acronyms we use here, my favorite one is probably the most obscure: TMAP. Or rather, This Month at Product.
TMAP is a monthly webinar series. We have one version that’s geared towards leadership and The Strategy Studio members who are out in the field, and goes through all of our core products, what we’re working on, what problems we’re trying to solve and how we’re performing against our objectives. The second is designed specifically for agents and branch staff and provides a glimpse into The Product Studio and the work going on behind the scenes – recent feature enhancements, prototypes and demos – all the secret sauce that goes into helping us deliver compelling and easy-to-use technology services and solutions.
Coldwell Banker affiliated agents can register for one month or the entire series. Once on the distribution list, agents receive monthly email follow-ups including links to the meeting and recording presentations.
If you have a thirst for innovation and you want to be part of the future technology offerings at Coldwell Banker NRT, then it’s time to make TMAP part of your regular vocabulary.