Known as elusive beings, widely believed to possess magical, even god-like, powers, concierges are highly valuable guides to have on your side, whatever the situation. While they aren’t technically magicians or genies, their achievements and agility should be revered all the same. I say some of that with a wink and a grin because not too long ago, I was a hotel concierge. It’s true: For seven years, I was a New York City concierge, armed with a golden key pin and all. But some time ago, I traded in my “key to the city” for a keyboard to join The Creative Studio’s Design Concierge team.
Surprisingly, the two roles aren’t all that different. In both roles, I provide expert services to satisfy a plethora of needs in an efficient manner, with hopes to deliver clients resourceful, delightful results.
In my former concierge life, I used to “sell” my guests on a variety of brands to fulfill their needs or desires. Say a couple would ask for recommendations on a restaurant for a celebratory dinner: I would share multiple ideas that fit their ideal scenario so they could enjoy a lovely night out on the town. But to arrive at options that would best suit their tastes, I needed to ask guests multiple questions to learn about their preferences. For instance, I’d ask something like, “what atmosphere would you like – quiet? Romantic? Hip? Lively?” People are so different – you can’t presume too much.
Now, in my current concierge-related role, I am only recommending one brand, but I am fulfilling a strictly professional need for real estate agents all over the country. To stand out in a sea of other skilled agents, one needs a compelling, inviting professional biography to share. To best serve this need, my team and I ask our agent clients to answer a series of questions, so we know their back story well enough to share their greatest attributes and experiences.
When it comes to answering these questions, the more relevant and interesting responses we receive, the better those bios become. Coincidentally, the same was true of my hotel guests’ experiences: the more pertinent information they shared about what they wanted, the better experience they would have on the other side of their request – whether it was for front-row Broadway show tickets or a private yacht tour around the city.
Sometimes people don’t know what they want or need, which tends to make my job more of a challenge; but in either scenario, a stellar concierge can still turn a vague or seemingly impossible request (assigns venturing to the rooftop of the Chrysler Building to the latter category) into a success story.
A brand-new agent may not have a list of accolades to tout, but the ones that convey genuine excitement and reasons for embarking on a real estate career give us more raw material to use to conjure up a more captivating bio. In either position, whether it was scheduling a private tour itinerary back at the hotel or weaving a story together that builds a real estate agent’s business credibility, it isn’t magic we use, but it is a strategic blend of quality interviewing, collaborating and storytelling skills. In whatever context you engage the talents and guidance of a concierge, let us get to know you – and then we’ll take it from there!