Read before hitting send.
In today’s marketplace of texts, instant messages, Skype, Twitter and others, the email remains one of the most effective ways to communicate in business 47 years after the @ symbol came into use.
Here are a few email tips to make sure your message is getting heard and you are not being ignored:
- Use subject lines that grab the reader’s attention. “Win a Free Bahamas Cruise!” not “Vacation Sweepstakes Rules.”
- “This technology offers you CRM capability, an IDX website you can customize and a DIY option for advertising.” Pop quiz. What’s CRM, IDX and DIY? Answers below*. Be mindful of abbreviations with your audience. Consider spelling them out or rephrasing in everyday language for clarity.
- DON’T SHOUT IN CAPS! EVER!!
- Jokes and sarcasm don’t do well in an email. Jokes fall flat and sarcasm comes across as rudeness. It’s hard to get across tone unless you write like Ernest Hemingway. Keep it professional to avoid a misinterpreted message.
- Keep the communication concise and to the point. If what you are talking about requires a lengthy explanation, pass on the email and either pick up the phone or schedule face-to-face time. Emails are not meant for 30-minute conversations.
- Be professional. Only friends talk like this 😊 and this 🍹.
- Forwarding a forward sends a message to who you are contacting that they aren’t worth the time to write them something. And, a forwarded email could wind up in junk mail or be ignored as spam. Instead, write fresh and add the forwarded material you want them to read.
- And if you are paying attention, this should be obvious: Reread what you write for punctuation and grammar, and anything else that could put egg on your face, before hitting 📩.
* Customer Relationship Management. Internet Data Exchange. Do It Yourself.