Coldwell Banker agents looking to grow their business know that effective, dynamic marketing is essential, and no one understands this better than Leslie Williamson, Coldwell Banker Realty’s Field Marketing Director of Atlanta, Northwest Florida, Mid-Atlantic and the Carolinas. Drawing on her industry expertise and feedback from her team of field marketing managers, Leslie shares what she believes are the top three marketing tools available to Coldwell Banker agents today.
“Of course, #1 is Listing Concierge,” Leslie says. “It helps agents win listings, get more listings and simplify the negotiation process. They boost their production power and become better, stronger listing agents.” With this spotlight marketing plan, agents can create a variety of assets, such as brochures, targeted mailings, social media ads, web advertising, eBlasts and television ads. Listing Concierge also makes the transaction more profitable for both agents and their clients. Properties close at a higher sales price, earning sellers an additional $5,300 and agents $519 more in commission per transaction, on average*. “By listening closely to our agents, we have built the best marketing platform in the industry that will clearly set them apart in a listing presentation,” Leslie states.
Leslie also ranks Prospect Square, an innovative, automated email marketing tool, among her top three picks. “To be a successful agent, you need to build a substantial network of contacts and leads. Prospect Square allows you to easily stay connected to your sphere while attracting new clients through engaging, valuable content.” Agents can create their own virtual town squares by sharing relevant market, area and quarterly reports; property listings; and targeted campaign information. “The reports, campaigns and templates in Prospect Square are automated, so agents can ‘set it and forget it,’ confident that they are staying top of mind with their sphere,” Leslie explains. Over 15,000 users log in to Prospect Square each month, and this number is growing every day.
Agents know that making a good first impression is key to securing listings and expanding their client base. “That’s where MoxiPresent comes in,” Leslie says. Through this easy-to-use platform, agents can create a variety of multi-media presentations for buyers, sellers, pre-listing prospecting, luxury clients and more. Its highly diverse content includes selling guidance, pricing consultation, even the ability to implement virtual open houses. “My team is always reporting back about the Moxi presentation tool,” Leslie shares. “Agents are saying that Moxi is not only a top-notch CMA tool, but it’s a versatile presentation builder that they can easily customize to illustrate their value proposition to the client. Plus, it allows them to print the presentation and send it digitally.” MoxiPresent has set the standard, increasing transactions for agents by 43%.
Listing Concierge, Prospect Square and MoxiPresent have proven themselves invaluable during the challenges of Covid, as Leslie describes: “With the widespread consciousness and stay-at-home requirements, agents recognize the significance of creating online connections and digital marketing. These online connections could be face to face (which are just as meaningful as in person) with the sellers or buyers. Video is even more significant as well as live open houses via Facebook.”
As Leslie looks back on 2020, she appreciates all the effort her team has put into offering Coldwell Banker agents excellent service and unmatched resources. Her greatest reward is knowing she contributed to the success of her team and the agents they serve: “We are in this together, and I look forward to continuing to be the source of information and opportunities to help agents connect with their clients as well as their communities.”
