How much would it cost an agent to piece together a marketing plan themselves? Including the valuable time it takes away from running their business, on top of the upfront expense? Most likely, a lot.
That’s why Listing Concierge was created – to provide agents with a comprehensive spotlight marketing plan they can use to win listings, prove their value and turn one listing into three, in just minutes and at a fraction of the cost it would take if they did it all themselves.
When it was first launched in 2017, the thought of seeing 100,000 orders wasn’t even on our radar. Of course, we knew we were doing something special, but would agents agree?
Listing Concierge was initially only available to affiliated agents in the Sacramento and Tahoe areas. But over the years the program grew – like the little engine that could! – and is now offered to every broker-owned Coldwell Banker Realty office, plus some of our franchise offices as well.
And in just four short years, Listing Concierge has surpassed 100,000 orders. That’s right, 100K… and counting! Hitting this milestone put an exclamation mark on our journey, which has been full of changes, enhancements and even sharp pivots. Listing Concierge works and agents who use it*:
- Get paid $519 more in commission per transaction, on average
- Are twice as productive
- Close with a higher sales price, which means more money in their seller’s pocket
Listing Concierge packages come in many colors – Bronze, Silver, Gold and Platinum – with options for a quick-to-implement, mostly digital plan or a robust campaign that includes digital and print marketing, professional brochures and mailers and even a spot on our At Home TV show!
At the heart of the program is Team Listing Concierge, or TLC as we like to call it. By creating beautiful, comprehensive marketing campaigns, TLC helps agents live more exceptional lives by helping them land more listings, impress their clients and grow their business.
I’ve been a part of TLC since the product’s launch. From the start, I knew it was something special and I still feel the same way now.
In a nutshell, agents love the program because it saves them time on marketing the listing, and sellers love the exposure the program brings to their home. Win-win!
*Based on Coldwell Banker property spotlight marketing plan usage data reported through May 31, 2020: On average, sellers whose agents use the plan benefit with a 1% higher sales price.