It’s your birthday! You wake up and your family has made you a wonderful breakfast-in-bed assortment of eggs, bacon, toast, orange juice and coffee. And to top it off, a beautiful red rose. The food is great, but let’s be honest – it was that rose that made you feel extra special. That one little extra item that gets added to things we already love. It may be small, but it means a lot.
When we think about how to delight our users with product design and experience, we’re often trying to identify these “little things.” Many of the products we use in our daily lives have these things, sometimes we recognize them explicitly but often we do not. Even if we looked for them, they are not always obvious or apparent at all.
Apple and Steve Jobs are well known for paying attention to detail and adding numerous “little things” throughout your Apple experience, all of which add up to one of the more delightful and usable product experiences of modern times. Did you know that the blinking power light on a sleeping Mac laptop pulsates with the same breathing rhythm of the average adult? Feels like a pretty small thing. But Apple performed research that suggested this human respiratory rhythm was psychologically appealing to people.
(Note: ‘Desk’ is a productivity suite of tools that Coldwell Banker NRT agents use to access a variety of integrated solutions, helping them be more productive and efficient with their real estate work.)
You are all finished with that delicious breakfast-in-bed – time to sign in to Desk and start your day. After all, you’re a busy real estate agent; you don’t get to take your birthday off! And there it is. Even Desk knows it’s your birthday. Rather than being welcomed with the typical “Good morning, Mary” message, it says “Happy Birthday, Mary!” Coldwell Banker cares about you, Desk cares about you, it’s your special day and we want to recognize that.
It’s the little things.