While marketing listings is a top priority for most agents, it is arguably just as important for agents to market themselves as experts who are familiar with the community and local economy. LinkedIn is a great way to build your brand and showcase your expertise. First, make sure your profile is up to date with certifications, websites, social media and a professional profile picture. Don’t forget to add any areas you specialize in and relevant experience. Show off all that you’ve got.
The next step is to connect with people in your community, using LinkedIn’s advanced search feature. This is where you can build genuine relationships and get to know your connections through personalized messages. You can even use tags to organize connections; for example, tag a potential lead as “warm” to indicate that they seem receptive to hiring you as their agent. You can also find connections in groups (yes, LinkedIn has groups similar to Facebook!). All of this is important, but don’t forget to go back to the basics – sharing content. Don’t be afraid to mix up your posts with sourced articles as well as your own pieces. Finally, remember to check your LinkedIn analytics to determine what content your connections respond to. When establishing your brand as a knowledgeable real estate agent, don’t forget to utilize all the tools LinkedIn has to offer!
