This year, The Studio has had the great honor and pleasure of playing an active role in the Coldwell Banker Global Luxury rebranding adventure. So many players, so many moving parts – it’s been quite a busy time and continues to be!
Coldwell Banker is the most successful luxury real estate name in the world, with remarkable properties represented by very talented, very busy agents. As such, everything that represents the luxury division needs to be beautiful, sophisticated, confident… in a word, luxurious. That’s where we come in.
Our job was, and is, to develop the branded applications of the new logo and to revisit and refine all marketing materials. Our font family has grown, our color palette has been augmented and our photo library has been carefully curated to represent the best of the best for an international audience.
We gained inspiration from many of the great luxury brands in the world – Tom Ford, Patek Philippe, Bentley, the COMO resort in the Maldives, and others. Different categories, same audience. This is important because luxury is not categorical. It’s a way of life. And it speaks across platforms. The person who wears Tom Ford, the person who tells time on their Patek Philippe, the person who drives the Bentley, the person who vacations in the Maldives – that person also lives in a luxurious home that befits their lifestyle, ideally one showcased by a Coldwell Banker Global Luxury agent.
Ultimate luxury is about editing. And commitment to a vision. Our team at The Studio, defined that vision and are continuing to build it out, making sure that we stay current and relevant, as well as bold and beautiful.
I call it “quite confidence” because, when you’re the best, truly the best, you don’t have to shout it out. Our message is clear – live a life of luxury – and It’s evident in every move, every gesture, every piece of collateral, every detail.