Without Bill Sloan, The Studio wouldn’t be the same. His wealth of knowledge and incredible leadership experience are only second to his passion for career mentorship and revolutionary creative solutions. Did I mention that Bill’s been an award-winning creative director, fine artist and resident writer for more than forty years?
Since joining The Studio, Bill has swiftly grown our creative brand identity by cultivating it into a sophisticated and engaging real estate presence. His unique approach to innovative creative solutions has lifted Realogy’s brand recognition in their marketing nationwide.
The best part is that Bill makes our talent even better. His motivational management and natural charm generate a creative utopia where everyone feels connected with each other and the work they are doing.
I sat down with Bill to talk about his career, favorite projects and valuable lessons we can all learn from. Here’s what he had to say.
How would you describe the work you do at The Studio?
As creative director, my job is to protect the integrity of the brands we work with and extend their creative visions. As a team leader, I help guide and inspire The Studio to reach further in all that we do for brands, brokerages and agents while promoting our creative work with enthusiasm and charm.
Tell me about your favorite project so far and why it was your favorite?
One of my favorite projects was the identity standards update for Coldwell Banker, Coldwell Banker Global Luxury and Coldwell Banker Commercial.
Each individual rebrand was an enormous creative and strategic undertaking. Together they are a family of related but unique materials that need to stand on their own.
I enjoy the scale of such projects, loved the teams with whom we worked and appreciated the freedom we were given. The end result was creative work that filled the gaps of smart and beautiful, my favorite combination.
And, we won two national gold awards for the work we did for Coldwell Banker Global Luxury, which is always nice!
How do you stay creative?
Throughout my professional life, I’ve maintained a parallel fine art career as a painter. I continue to write a weekly blog and am currently working on my third novel. If that isn’t enough, I also teach a course at Ringling College of Art and Design, which keeps me connected.
What is the most important lesson you’ve learned in your career?
Make voyages. Attempt them. There’s nothing else. It’s a quote from Tennessee Williams and it sums up my career well, I think.
I always strive to be better today than I was yesterday and better tomorrow than I am today – as a person, as a friend, as an artist and as a leader. That only happens if you show up and try because there are no limits to what you can accomplish if you put your best foot forward.
And be kind. That’s the other thing.
Where do you see The Studio going?
I see major growth happening in a smart and efficient way. When we’re running on all cylinders, The Studio will continue to expand our operations without letting the quality of our work suffer.
I also see a real opportunity in promoting The Studio itself on social media. We have so many talented folks that it would be a shame not to highlight all that they do.
Aside from creative work, what do you love to do?
I have to say that my favorite part of my job is mentoring. I like to be very conversational. And I’m completely comfortable listening to others. That’s how you learn at any age. I think it’s important as a leader to provide a safe place for open dialogue with our creative team.