It’s great to be a part of a company you believe in. Coldwell Banker is the best in the industry. It’s just that simple. And it’s something we think everyone should know.
Towards the end of last year, we started meeting up with several of our agents who are also a wonderful group of cheerleaders for what makes Coldwell Banker number one! Together with The Studio’s always-here-for-you field marketing directors and our talented video team, we put together several video shoots, filming in northern and southern California, Chicago and southern Florida, right up through April. Our plans are to continue the series once the timing is right and safe for everyone involved.
In our conversations, we focused mainly on Listing Concierge and what a powerful, efficient, time saving program it is – one that none of our competitors can’t come close to. My role in this operation is to direct the process and interview the agents, which is pretty terrific because they’re a very interesting bunch and passionate about what they do. They’re also passionate about and appreciative of the support they receive from Coldwell Banker!
I love talking to people and drawing them out, learning everything I can about them and how they do what they do. In this case, it’s been easy because each of the agents I interviewed had personal success stories with Listing Concierge and wanted to share their good news.
The videos now serve several purposes – they allow us to put a spotlight on some of our very special agents, they allow us to put a spotlight on some of our wonderful products and programs, and they help us spread the word about Coldwell Banker to other agents out there who may be looking for the right company to join…or rejoin.