Unfamiliar with vlogging? Well, here’s a little Vlogging 101 for you. Simply put, vlogging is a blog that features video content. Vlogging is a great way to let your personality shine through and show off your personal brand with this type of social media content.
First, you’ll need a camera (use your smartphone!), a mic (microphone, it’s already built into your phone) and tripod to get started. From there, start brainstorming topics that will engage your followers like house hunting tips, real estate market predictions and selling advice. Remember, you don’t want to appear as if you are reading from a script. A better idea is to create an outline or bullet points to use when filming. And, when done, you can even edit the video right on your phone.
Video content performs extraordinarily well on social media and posting videos directly to your social channels will help increase overall impressions and engagement. And don’t forget, Instagram only allows videos that are 60 seconds and under, but you can upload videos up to 10 minutes long on IGTV. YouTube is also a great place to upload your videos and you can even embed the videos on your blog. Additionally, you can add your video links in emails to your spheres of influence. So now that you know what it means and how easy it is to do, vlog away.
Happy vlogging, everyone!