I recently had the pleasure of teaching a workshop for The Studio all about personality profiling. As a marketing and business coach with a previous company, I received my behavioral analysis certification in 2010 and have really found it useful throughout my career, as it gives me a better understanding of how to build relationships and connect with others.
While there are several different assessments available to take, the one that The Studio took was DISC, which contains four behavioral traits – (D) Dominant, (C) Compliant, (I) Influencing and (S) Stable.
- “D” is the dominate trait and tend to be driven by success. They are visionary, aggressive and competitive individuals.
- “I” is more egocentric, overly optimistic and wants to be liked.
- “S” individuals don’t like change or confrontation and are very complacent.
- “C” folks tend to over analyze and get bogged down in the details. On a sidenote, my husband is a high “C,” which makes for a very interesting relationship at times!
Before we even started the workshop, it was important that each person knew their personal trait, so a self-assessment was provided ahead of time. I’m happy to share my personal profile came out as a D/I, which means I’m dominate and direct, but I care about what people think of me. What a unique combination!
By understanding your traits, you can learn how to work and interact with each personal trait:
- D – When working with a “D” personality, be straight-forward and direct. There is no need to add color to the conversation. They just want to hear the facts and the solution and then they want to move on.
- I – The “I” personalities need reassurance that they are doing a good job. Be friendly and acknowledge their accomplishments.
- S – Remember, the “S” personality likes an easy-going relationship and doesn’t want to be pushed. They like a steady-pace and relaxed environment.
- C – Lastly, our wonderful “C” personalities tend to be a slower-paced individual because they want all the facts and want to analyze all the solutions before making a decision. So give them ample time.
If you are asking yourself, why does The Studio need to understand these traits, the answer is simple – we want to work in the best way possible with our colleagues and agents. Personality profiling gives us an opportunity to strengthen those relationships.
I truly believe having a better understanding of behavioral traits will help a person grow as an individual and business professional by getting out of their comfort zone and moving towards the growth zone. The biggest opportunities lie in the growth zone.
As the great business coach, Tony Robbin says “there’s no GROWTH in a COMFORT zone. There’s no COMFORT in a GROWTH zone.”
