By Tracy Ellison
No, not this icon , these icons .
You shouldn’t be surprised to know we have our own icons at The Studio. And like the symbolic namesake, they are extremely popular, easily accessible and high-functioning – though far more creative, colorful and infinitely more interesting. These resident video producers may seem elusive, but it’s only because they stay laser-focused, working their magic behind the storyboard scenes, encoding videos and developing intricate animation transitions. Worthy of the moniker “video wizards,” their talent stems not from the swish of a magic wand or a sprinkle of fairy dust, it comes from their collective experience, technical expertise and non-stop creativity.
Whether they’re tasked with producing videos for social media, agent-focused content, learning tutorials or company updates and information, their videos never fail to inform and engage. This rockstar team can elicit any kind of reaction: videos that spark your curiosity, tug at your heartstrings, bring a smile to your face or make you sit up and take notice. Whatever the job, they approach it as skilled storytellers. Versatility is a true virtue of the video team. No matter the video content, they produce intriguing video content for every kind of viewer. For those who want to be in the know, they deliver informative, just-the-facts, ma’am (-or mister, as the case may be) solution-based videos. For the number crunchers, they top the video charts with big, bold, attention-grabbing stats that can’t be ignored. And for those who are more sentimental, this team’s got a way with empathy that will make you ooh, aah and awe all at once.
So the next time you click on the play button and start a video, watch carefully at all the moving parts that you may be taking for granted. From the zoom-ins to the fade-outs; the slick jump cuts to the fun with fonts; the power of sound through music, voiceovers and assorted bells and whistles to effective animation that appears simple yet is a technical feat – the video team shines in creating a memorable message loud and clear in seconds flat.
Yes, there are icons of cinema, pop culture and classic novels, but we have The Studio’s video team – our own icons of video, and they’re always ready for their closeups.