There is an artist in our midst – Bethany is a musician, actor, TV show developer, yoga certified-bound instructor, sweet treats baker and pop culture aficionado. She applies her creative nature to making the most out of our marketing tools and business strategy. She helps agents increase their success by identifying and meeting their marketing needs while also recruiting and retaining team members. Witty, loyal to the core, a lifetime member of the Girl Scouts (earning the organization’s highest honor) and a canine rescue mom – we clearly see how her zest for life contributes to the success of so many.
the overall category for team members
With a long-time background in real estate and an extensive knowledge of the Coldwell Banker® marketing tools, Shira is the point person in the Wayzata office. She’s also an indispensable resource for information on global luxury and distinctive homes. Eager to help agents with any of their needs, she works diligently to assist clients and help improve their marketing strategies. Creative, imaginative, kind and generous, Shira is a natural fit for the position of field marketing specialist. Outside the office, she enjoys painting, dining with friends and listening to Joni Mitchell.
Jayne is a driving force responsible for supporting lead generation and brand exposure across 29 U.S. metropolitan markets, with an emphasis on single-family rental investors. Her objective, to increase sales and revenue, involves extensive research, analysis and pre-planning of marketing projects from execution to project launch. Jayne’s expertise as national marketing manager and her well-honed background includes extensive experience in these past roles as well: product marketing manager, accountant and telecommunications professional. A Mortar Board scholar from the University of Tulsa, this busy marketing manager still finds time for rest and relaxation, enjoying travel abroad and experiencing new cultures.
Listen, learn, share and strategize! It’s a clear-cut process according to Kia, who applies these simple actions along with her energetic personality and determination to help agents with all their marketing needs. A creative soul at heart, she comes with a background in interior design and staging. And she tosses in ceramic pottery throwing and watercolor painting for even more artistic measure. Kia has a penchant for pasta. She’ll cook up a delicious noodle dish on her much-cherished kitchen appliances and serve it up with a resounding “Buon appetito!”
Kim is all about relationship building. For 18 years, she’s forged deep connections with not only the company but team members and clients to ensure positive outcomes. She enjoys working closely with agents on their personal marketing strategies. Kim is a team player with enough team spirit for all! Kind, patient, understanding and ready to laugh, she brings a positive vibe to the office and finds more joy waiting for her at home with her three cherished children and cockapoo! Happy dances all around!
There’s no grass growing under Christina’s feet. An accomplished marketer, licensed real estate broker and of course, a dedicated field marketing manager, she’s making her mark as a well-rounded go-getter. Involved in community leadership endeavors such as local real estate associations and nonprofit reach-out programs, she takes every opportunity to make a difference. Having firsthand knowledge of the real estate industry, she is keenly aware of agents’ needs and assists them using all the company’s powerful tools. Married to one of our country’s brave combat veterans, Christina has been able to travel the world, fulfilling her childhood dream of visiting many unique and beautiful places.
A self-described old soul, Scott not only has a few impressive credentials behind him with a bachelor’s degree in strategic communications, a graduate certificate in advertising copywriting and training in public speaking, he also has a lot of words up his sleeve. Some of the adjectives we like to use to describe Scott are humble, witty, down-to-earth and refined – with a tad of silly thrown in just for fun. He wields his arsenal of uniquely fashioned prose into clever wordsmithing creations for successful marketing assets. For now, we have one word for Scott – “Welcome!”
Influenced by many of the arts, Andrea’s design aesthetic is clean and modern. She brings her unique talent to the Creative Studio creating compelling marketing pieces. Andrea enjoys photography, yoga, experiencing foods from around the world and sharing conversations with others on a myriad of topics. Moved by visual design, she also embraces the written word, as noted in her favorite quote by a famous painter: “When I was a child, my mother said to me, ‘If you become a soldier, you’ll be a general. If you become a monk, you’ll end up as the Pope.’ Instead, I became a painter and wound up as Picasso.” (Pablo Picasso)
Kara is totally invested in being a great client advocate by applying determination, inspiration and organization to her list of everyday goals along with her daily mantra: “Throw kindness around like it’s confetti!” She prides herself on creating marketing materials that clients are proud of and will want to show off to help get their listings sold. A cum laude graduate of Sonoma State University, she’s also been to Disney U and worked her magic at the iconic Walt Disney World® in Florida. She loves a day of wine tasting in Napa and any Siberian husky she meets (but most of all her own). Friends that know her well would say she’s warm-hearted, sensible and hardworking – we think she’s all that and more.
The pursuit of beautiful art is the driving force behind Kelsey and her visually stunning designs. With a formal education in fine art and graphic design, she successfully partners with internal designers, creative producers and product managers by using her well-honed talents to create winning artwork. Striking a balance all at once between visual design, branding and user experience makes Kelsey – in her own estimation – a unicorn. How utterly delightful to have such a unique and wonderful addition to the team!
Chelsea applies her background in art and technology to helping agents grow and succeed using Listing Concierge. Always ready to go the extra mile for clients, she makes sure they receive top-notch marketing campaigns. Never one to shy away from a challenge, Chelsea brings her A game to the workplace and to after-hours interests. Before retiring her skates, Chelsea was known as the Feisty Fowl at the roller derby – plucky! And she loves mixing it up in the kitchen as well, hoping to write her own cookbook one day. We think she sounds wonderfully versatile, helpful and ready to inspire at any given moment.
Shana will do whatever it takes to give her clients wonderful marketing materials. As a Listing Concierge coordinator and a Rugged Maniac competitor, she’s great at overcoming obstacles, staying the course and scaling large projects in a single bound. At the end of each finish line, she can’t wait to see her clients’ smiling faces for a job well done. Open-minded, easygoing and always there for others, Shana likes to keep active, search out good food and can’t live without her cup of Joe. Her motto is learn from yesterday, live for today and hope for tomorrow. Another winning strategy!
Not many people can proudly claim that they’ve celebrated a silver anniversary with the company they work for, but Dana certainly can! She has held numerous key roles over the last 27 years and even holds her real estate license. Now, Dana brings her expertise to the table as the operations specialist and executive assistant in Madison, NJ. In this role, she works with the senior leadership team and the national events team to make sure that all the marketing for Coldwell Banker NRT affiliated agents as well as company initiatives run smoothly. Outside of work, Dana loves spending time with her family and thoroughly enjoys crocheting.
Lindsey loves an “Aha!” moment. She gets great satisfaction as a marketing coordinator from seeing her clients’ eyes light up when all the pieces of their marketing strategy puzzle come together. Once agents learn how to use the Coldwell Banker® tools to the fullest, you’ll see Lindsey doing the happy dance. Lindsey has a tongue-in-cheek sense of humor, or as she likes to say she’s not superstitious, just a little-stitious. She also claims to only need mac and cheese for sustenance. We love the light-heartedness!
Data, analytics, research and development – did you ever wonder who makes sense of it all? Enter in Oscar, an all-in-one marketing analyst. He has his finger on the pulse of Google Analytics, Google Tag Manager and the company’s Google My Business™ pages. Oscar also builds our research library of real estate marketing products. He believes in seizing opportunities when they present themselves, like break dancing with his crew when the mood hits or rustling up some delectable garlic noodles on a whim. We’re not taking our eyes off Oscar, he might just bust a move not to be missed!
Energetic, outgoing, efficient and effervescent, Alexis has all the makings of a well-rounded marketing specialist. Knowledgeable about the company’s technology tools, she shares her expertise by training agents so they can make the most of these all-important resources. Alexis has the necessary skill sets to help agents build their business. Dependable, friendly and always inspiring smiles at work, she turns a few heads after hours as a Hula-Hoop dancer – we’re intrigued! Circle back and keep us in the loop on plans for your next performance.
Have you ever wondered who’s the creative genius behind a magical gala event or a meticulously coordinated mega education expo? Meet Morgan, events specialist extraordinaire. She’s one of our masterful event planners putting her creative juices to work from theme to final seating assignments. Personable, adaptable and eager to deliver memorable moments, her planning skills follow suit even after work hours. She loves to gather with friends and discover new restaurant cuisines to satisfy her foodie obsessions. Let’s make the next toast to Morgan!
Whether working with agents one-on-one or in a group, Joie relies on her patience and communication skills to help agents master the Coldwell Banker tools to the fullest. Giving them the information and confidence to implement their social media and marketing strategies is her end goal. Outgoing, empathetic, energetic and caring, Joie loves to laugh and explore other people and places through travel. We’re grateful she’s part of the team and look forward to seeing what’s next from this dynamic marketing coordinator.
Count Malik in for 100% effort no matter what he does. He loves to dig in and work to the max reaping the rewards of a job well done as marketing coordinator. A self-proclaimed natural-born leader, he pays close attention to the details and applies his creativity and innovative ideas to agents’ business plans. Graduated cum laude, this hard-working team player also plays hard and wins big in basketball. Way to go, Malik!
Well-rounded is the best way to describe Mike. An effective Design Concierge account manager, he empowers agents to build strong businesses by supplying them with thoughtful marketing strategy and branding guidance. He’s funny, fun and likes to spread the joy. A theater major in the past, a graphic designer still and an awesome intramural softball player for 18 years, he proved his winning abilities by taking his league’s world series tournament twice. No matter what Mike sets his mind to, he hits it out of the park every time!
Behind every agent’s success there must be an eMarketing plan in place, and Nicole is there to assist with this most necessary aspect of today’s business. She trains sales associates on marketing techniques, company tools and social media platforms. Positive, organized and outgoing, Nicole also loves to sing and has been a part of several bands. A constant traveler, her bucket list includes visiting every U.S. state – she’s been to 34 so far and there’s no end in sight. Happy trails, Nicole!
Trevor works with agents and team members to develop creative and effective marketing campaigns. He helps grow these relationships by working closely with both groups offering his experience, insights and support. At work, Trevor shines as an expert Listing Concierge marketing coordinator; at home, he’s a master of the barbeque. A gracious dinner party host, he gathers friends and family once a month for whatever’s cooking in his kitchen or on the grill. Whatever Trevor takes on, he gets high marks for bringing his unique gifts to the table.
Kristen is a truly remarkable senior digital specialist (we’re not exaggerating, she won the 2016 Coldwell Banker King Thompson Truly Remarkable Employee Award!) She specializes in all the Desk tools available to agents and troubleshoots any issues. Kristen is a whiz when it comes to web presence for agents. She successfully assists them by getting to know each agent’s individual business needs. Thoughtful and dependable, each January she gathers with friends and family for a huge feast dubbed a “Thank-Mas-Year.” She plays the hand bells in her church choir, too – her skills ring true wherever she goes.
Friendly, outgoing and always ready with a smile, Alyssa cheerfully jumps in each day to assist agents by producing excellent marketing pieces that show off their property listings. Her strong social media background is a powerful asset in helping agents promote their business online in an impactful way. An avid Disney fan, she must also have an affinity for the Star Wars series since her new puppy is named Chewy after Chewbacca from the film. The force is definitely with Alyssa!
With over 25 years in the real estate industry, Tylene knows a thing or two about creating marketing magic for agents. Her goal as a Listing Concierge coordinator is to help clients shine by providing a positive, caring and confident environment that encourages a successful working relationship. Tylene is also an outdoorswoman – she loves to hunt, fish and garden, so if you’re wondering where Tylene is after hours, look to the great outdoors!
Always ready and willing to help agents in any way she can, Alyvia follows through on all agent requests with an attention to detail that doesn’t go unappreciated. As a Listing Concierge coordinator, Alyvia’s clients can count on her to deliver exactly what they expect – professional Listing Concierge materials that effectively complement the success of their business. Alyvia’s second language is American sign language, yet another unique and helpful tool she has up her sleeve.
Matt takes pride in being able to adapt to any situation that comes his way. A progressive thinker, both positive and encouraging, his special qualities are instrumental to his success as a Listing Concierge coordinator. He easily adapts to unique situations and provides effective solutions. Some fun facts about Matt: he played the piano from the age of five, and he’s kept every one of his movie ticket stubs since he was 16 years old – I guess we know where to find this silver screen lover after work hours!
This Listing Concierge coordinator approaches agents’ needs with optimism and a smile, while juggling challenges gracefully and maintaining a team spirit. Marcy is bright and bubbly with an infectious, positive personality. She loves to dig for vintage treasures as well as dig in the sand at the beach. She’s a trained holistic nutrition and diet consultant, and a family constellation facilitator (exploring the impact of ancestry on modern-day life). Marcy has a wide range of interests. She served a mission in New Zealand, created an award-winning parade float for Coldwell Banker®, and we can’t leave baton twirler out of her credits – that’s just too much fun!
Creating marketing campaigns for agents, delivering effective plans and implementing ideas that show results are Sophia’s main objectives as a Listing Concierge coordinator. Serious about getting her job done to the best of her abilities, Sophia also likes to add humor for balance. Open-minded, kind and caring, she’s thrilled to be part of her awesome team. A side note about Sophia is that she loves tangy taste treats including vinegars, mustards and sweet and sour sensations. And we think she has all the ingredients necessary to delight her clients as an excellent coordinator.
If there was such a thing as a human Swiss army knife, that would be Matt. A self-described jack-of-all-trades, he masterfully tackles many jobs for agents as a marketing specialist. He believes being flexible and able to jump in at any given moment is the key to his success. He is an agent’s most agile ally and assists with marketing, training and everything in between. Matt is a champion for the company’s charitable foundation and is the liaison for the Coldwell Banker diversity program in Atlanta. Originally from England, Matt now resides in Atlanta with his wife and daughter. We’re so glad to have him on this side of the pond!
Having owned a business in the past, Carol understands the unique needs and concerns of agents and she has the working experience to offer them advice and consultation. From marketing strategies to teaching about new tools to the occasional IT intervention, Carol jumps in and helps whenever she can. Excited to learn new things, she’d rather be a participant than an observer. Loyal and light-hearted, Carol has a passion for cooking, too. She prepares meals like an artist puts paint to canvas – never measuring and merely following her instincts to come up with masterful culinary creations!
Anne likes to mix it up every day and that’s just what her field marketing specialist job affords her. She loves brainstorming with agents on Monday, teaching marketing tools on Tuesday, and going over all the Coldwell Banker® programs with new agents just coming aboard every other day of the week. She attributes her success to patience and enthusiasm making sure she meets all agents’ marketing goals. Fun, easygoing and independent, Anne is devoted to her loyal yellow Labrador Retriever, Pumpkin, who is also delightful – we suspect Pumpkin picked up his good nature from Anne along the way.
Pamela’s world travels included living in five different countries, which exposed her to many cultures, places and people, helping her hone communication skills and create strong business relationships. She prides herself on excellent customer service and discovering common interests with agents. Curious by nature, this outgoing adventurer is also into building a stronger body by lifting weights. You could say Pamela successfully raises the bar in more ways than one.
A focused field marketing specialist, Jaimie takes her job very seriously down to the last detail: developing marketing strategies for agents, helping them effectively follow through with their plans, and supporting agents with training and information on new tools. Jaimie believes building trust is the cornerstone of her success. Patient, enthusiastic and a great listener, she’s loves country music and line dancing. A wildly devoted San Francisco Giants fan, Jaimie has shaken the hands of most of the team’s players and she’s not stopping until she’s met them all!
Laura travelled to nearly every continent, lived in Saudi Arabia, was charged by an elephant and tells a tale like no other! Marketing specialist or a relative of Indiana Jones? We’re not sure, but we know it’s how this marketing specialist rolls. She gets straight to the point and digs in, helping agents successfully build their business. Outgoing, fun-loving and challenge-seeking, this fearless friend and mother with a heart of gold has a self-described obsession with cheese. Soft cheese, hard cheese, if it has cheese in the name, she’s eating it. She has her whole family saying, “cheese, please.” And that’s just a mere slice of Laura’s life – we can’t wait to hear the rest.
A professional through and through, Kenneth maintains an excellent reputation with his clients as the go-to field marketing specialist for consultation, curation and development of marketing. A champion of the brand and supportive of agents, his attention to detail and patience in his role as specialist is apparent. Kenneth applies the same high standards to his musical interests outside the office. He is the lead vocalist of a band, plays piano, French horn and percussion. He also enjoys pro sports, running and skiing. Clearly, there’s no stopping Kenneth!
Amanda is a self-described “people person” – she loves teaching, coaching, helping and being with people from agents to coworkers, this is no solitary marketing specialist! But she’s also a techy, she knows her way around a computer and uses her skills to help agents execute their marketing plans to perfection. She assists them by introducing new tools and guides them through the ins and outs of using social media for business. A cook, traveler and glass-half-full gal, Amanda embraces life and shares her good vibes with all.
Andrew is passionate about the entire marketing process: developing, implementing, creating and everything in between. He dives into the creative process from conception to completion. Outgoing, spontaneous and fluent in both English and Spanish, Andrew loves sports, too. Soccer, football and basketball play a big part in his life. He’s a huge fan of the TV show The Office – luckily, he aspires to be more like the Jim Halpert character than Michael Scott, and for that we’re grateful!
Creative, collaborative and colorful, Lauren’s not just painting by numbers. She ventures outside the lines and explores new ideas for agent engagement in the marketplace. An accomplished, competition-winning essayist, host of a literary salon, a certified HubSpot social media guru and content marketer, a high-velocity spin instructor and a trapeze artist, Lauren is officially a really cool field marketing specialist that agents are lucky to have by their side.
One of the ways Leah excels at helping agents live exceptional lives is making their digital platforms look exceptionally wonderful! She has an awesome Facebook business page – Real Estate Marketing with Leah – that speaks for itself. Leah also has ties to Hollywood: she wrote, produced and funded a short film that debuted at the Gene Siskel Film Center in Chicago in 2009 and at a film festival in Los Angeles, moreover she’s related to a famous actress. However, Leah’s not revealing who that person is – c’mon, don’t leave us hanging – inquiring minds want to know!
With Kennedy, it’s all about connecting. Whether it’s strategizing with agents on ways to help take their business to the next level, or organizing a spontaneous evening out with girlfriends, Kennedy’s strength lies in coming up with great ideas and making someone’s day. Her creative thinking translates into effective marketing contributions as a Listing Concierge coordinator. The self-described “life of the party,” Kennedy enjoys thrifting and scoring unique gems to complement her one-of-kind mind.
We’re currently in the process of designing a cape with the letters L.K. emblazoned on it for Lauren, because we agree with her – she’s here to save the day! Lauren swoops in wherever needed to help at a moment’s notice. Her delightful demeanor and positive attitude make her a super friendly face at the office and a joy to work with. A soccer devotee and wannabe beach bum, she’s not quite ready to stop working her hardest for the field marketing team in Deerfield. We appreciate all that you do, Lauren – you’re definitely a super hero in our book!
The queen of theme, the architect of events, the buzz-generating genius of Coldwell Banker – Denise happily embraces these unofficial titles, but the one she’s most proud of is her title of marketing specialist. All her designations contribute to her success as an exceptional strategist. Denise is so resourceful, she was once referred to as “the Martha Stewart of Gen X.” Her boundless creative ideas to raise awareness for agents range from legendary parties to memorable pop-by gifts – and her energy doesn’t end at the office. Denise decorates for every holiday, keeps up on pop culture and loves to drive the open roads until the gas gauge hits “E”. Where you lead, we will follow!
Nadiyah is a high-tech, low-stress, full-service wunder coordinator. A Coldwell Banker® product expert, she knows her way around the company tools like the back of her hand. She takes complete advantage of all that Desk has to offer and passes the valuable information on to agents. A social media guru, she loves to strategize and implement the far-reaching benefits of internet marketing. Generous and big-hearted, this fun and bubbly personality loves checking out new restaurants and traveling with her family. A history buff, Nadiyah earned a journalism degree and graduated summa cum laude from Clark Atlanta University. Needless to say, we’re proud to have her on the team!
According to those that know Jeffrey well, he’s your go-to guy should there be a zombie apocalypse – good to know! He’s super reliable, supportive and a strong problem solver, all necessary traits while fending off zombies and assisting agents with strategies and solutions. Always available to patiently listen to concerns and help create solutions, Jeffrey is a creative thinker dedicated to helping agents. He enjoys a good challenge that rewards skill, knowledge and being quick on your feet. He’s also a curiosity seeker voraciously absorbing information from YouTube and Wikipedia. Perhaps his research will lead him to write the ultimate Zombie Survival Guide one day, it’s sure to be a bestseller!
When Christen is not busy cheering for the Bay area home teams (she’s a Giants, Warriors, Niners and Sharks fan), agents and branch managers get her full support in marketing strategy. Building their businesses by helping to develop and execute marketing plans is her winning talent. She also lends her experience and provides training of the exceptional Coldwell Banker® tools. A creative problem-solver who is passionate about her work and adventurous on her off hours, Christen applies her all-in attitude to the thrill of downhill skiing and snowboarding in winter and riding the water’s edge on her wakeboard in summer. Catch her if you can!
Olivia is instrumental in facilitating a smooth introduction to agents of our Clients For Life program. From preparation to production, she helps with strategic implementation of this powerful application that assists agents in building their business. Hardworking, creative and extremely organized, Olivia puts her skills to good use as well as her knowledge of entrepreneurship, ethics and leadership which she acquired through the University of Florida’s Innovation Academy program. When not at work, you may find Olivia on the slopes skiing or on the water paddle boarding. Wherever we may find Olivia, we’re sure she’s headed straight for success.
Patience is one of Janice’s virtues, and it doesn’t go unnoticed by agents who recognize this quality in her. Whether she is teaching agents how to use the company’s new tools or informing them on marketing strategies to build their business, Janice makes agents feel comfortable no matter the topic. A cat lover with a soft spot for all living things, Janice volunteers at a local animal shelter and drives all the way from Illinois to a rural Utah animal sanctuary to lend a helping hand – amazing! Educated with a bachelor’s and master’s degree, the school of rock and roll is not lost on her either, as she has seen Bruce Springsteen in concert more than 50 times. Clearly, devotion is also on the list of Janice’s fine qualities.
We’re counting the successes of this highly skilled field marketing specialist, who helps agents cultivate their marketing “voice” through print, social media and digital outlets. Irma offers valuable information to agents on how to grow their business by educating them on the power of the company’s exceptional tools. Her strong skills include the ability to adapt and be agile on the job, plus she’s trilingual, speaking English, Russian and Ukrainian. All this also translates into a winning approach outside the office. She enjoys camping, hiking, skiing and beach activities. There’s no slowing Irma down – she has conducted over 2,000 one-on-one appointments with agents and taught over 200 classes on marketing at branch offices. With these impressive stats, it’s no surprise this go-getter has come this far!
Brittany likes to mix in a little fun with her business acumen. She provides agents with a supportive, collaborative environment and believes work can and should be an enjoyable part of everyone’s day. She loves brainstorming with agents and infuses her kind, smart and fun-loving personality into her daily activities. Brittany may be a self-described klutz, but it’s smooth sailing when she hits the water. An accomplished swimmer, she coached and taught the sport for nearly a decade. She loves to cook, entertain and digs gardening. Plus, she’s a Scrabble champ – how many of those do you know? We give you double points, Brittany, for spelling out S-U-C-C-E-S-S in every way possible – across, down and diagonally! Keep up the good work.
As the first in his family to graduate high school and then college, Juan exemplifies his favorite quote: “Never, ever give up: still I rise.” He lives by that mantra and inspires others to do the same. Juan has a keen musical ear, he can play most instruments and he can do a backflip on command – impressive! As a Listing Concierge Coordinator, we’re certain Juan’s agile nature and perseverance will prove to be great assets in his successful career ahead.
It must be “tough” working in the 90210 zip code and hobnobbing with the locals, but someone’s got to do it. That someone is Sean Palmieri. He works diligently to develop, foster and strengthen relationships with select top-producing luxury agents and their teams by supporting all key marketing objectives and goals to ensure that the company and agent’s brand image is well represented within the framework of the brand, brokerage, Coldwell Banker Global Luxury®, and Core 4. Prior to joining Coldwell Banker®, Sean earned his clout as the Marketing & Operations Coordinator for ONE Sotheby’s International Realty’s Development Division in Miami before moving to San Diego, CA to become the Marketing Director for Pacific Sotheby’s #1 REALTOR®
A licensed real estate aficionado herself, Melissa helps agents grow their business by “introducing” them to all the tools and computer programs that Coldwell Banker® has to offer. She loves playing matchmaker with her girlfriends, too, and has helped two of them find their husbands! But let’s get back to business, shall we? Melissa travels from office to office in the North Shore region of Massachusetts. She’s never met a stranger, except for the time she backpacked through Europe and slept on strangers’ couches! Melissa is funny, creative and friendly, but you probably figured that out by now.
Gibu likes to think of the listing process as making a cake and he’s in charge of the toppings (the final touch being the client report). Along with his eye for details, a winning attitude and an infectious smile, Gibu likes to be helpful whenever possible. He has a bachelor’s degree in mechanical engineering and a master’s degree in business administration. And though he’s mastered these other disciplines, he can’t live without his favorite indulgence – ice cream. With all these desserts on his mind, it’s no wonder he’s got a reputation as a sweet guy.
Upbeat, optimistic and an excellent communicator, Cassandra loves working with every kind of person, and it shows. On top of ensuring timely and accurate marketing pieces on a regular basis, she also won the 2018 Coldwell Banker Marketing Star Award. On a steady course of blue skies ahead, Cassandra’s glass-half-full attitude is spilling over into her personal life. Happily married to her high school sweetheart, they recently were blessed with a beautiful baby boy – looks like her cup runneth over!
Chelsea is a powerhouse of creative communication. A self-proclaimed multi-tasking machine, she supports agents with marketing solutions for their brand. She considers herself a storyteller, combining marketing strategy skills with her creativity as a graphic artist for a winning approach. Whether it’s branding, brochure design or conceptual art, Chelsea delivers materials that seamlessly and effectively communicate the conceptual vision. Crafty, quirky, direct and kind, Chelsea started out as a go-getter: water- and snow-skiing since she was four, becoming homecoming queen and school mascot in high school, then studying visual design and merchandising and fine art photography. Clearly, Chelsea is still on the move with no end in sight.
A self-described problem solver, triple-checker and big-picture person, Carlyn has developed a keen attention to detail as a coordinator. Her natural analytic and creative sensibilities make her the perfect fit for her job. Outside of work, Carlyn sings and performs as well as produces and records audio and video content for local organizations and recording artists. She has taught first aid, CPR and babysitting courses through the American Red Cross and has mentored students competing in LEGO® robotics. Whew! With all that she does, we should probably sing her praises as a time management specialist, too.
More than an experienced, service-driven Listing Concierge coordinator, Kyleen is an effective marketing professional prepared to assist clients with their property marketing. She also prides herself on being ready at a moment’s notice to serve as a sounding board and provide new ideas that contribute to an agent’s success. Her excellent organizational skills, love of laughter and compassionate, loyal nature is apparent in her role as an expert coordinator. A seasoned equestrian and graduate of California State University with a B.A. in business administration and a certificate in human resource management from Sonoma State University, we’re eager to see what Kyleen will take on next.
Hold on to your well-rounded checklist, here comes Chelsea. A whirlwind of wonder, Chelsea (known as Sparkles to her crew) is a fun-loving Listing Concierge manager who’s been delighting agents and coworkers for 15 years. Fun, funny, thoughtful and quick-witted, Chelsea recently fulfilled one of her lifelong dreams – to become a mother. Congrats and welcome, baby CeCe! But wait, that’s not all. She’s a painter, crafter, fixer-upper, skier, licensed real estate agent and she speaks Italian (but according to her, only after some red wine and only in Italy – when in Rome, Chelsea). Wherever you are, whatever you’re up to, we think you’re magnifica!
Accomplished in business and life, there’s no grass growing under Sandi’s feet. With a master’s degree in business administration, an advanced certificate in internet marketing, as well as being a certified mediator and a licensed real estate agent, it looks like Sandi is totally equipped to help agents maximize their marketing materials for certain success. Never a dull moment for Sandi, she has stories to share about her life outside the office including her dinner with Princess Diana (so cool) and her sailing-the-seas yarns from her six months in Mexico upon her sailboat. We’re all ears!
What does energetic, enthusiastic and raring to go look like? Jaime Hansen! She’s excited to get up each day and help agents live exceptional lives by assisting them with all the marketing tools they’ll need to succeed. Jaime loves the fact that her job presents new challenges each day and is never the same. She approaches life with a sense of humor and caring that doesn’t go unnoticed by her coworkers. A self-professed cheeseburger fiend, if it was up to her, it would be the only item on the menu – you can’t get more committed than that!
Molly puts her field marketing skills to work every day by assisting agents in achieving their goals and helping them make the most of the Coldwell Banker® tools. Sincere, helpful and a great team player, Molly received the 2018 Annual Best Staff Award for her location’s office. She’s playful, ready to learn new things and driven. Speaking of driven, she loves to go on random drives around beautiful Utah and will drive out of her way to find the perfect loaf of rye or sour dough bread – that’s what we call going the extra mile for a better slice of life!
Caitlin has what it takes to provide excellent agent marketing support: a self-defined “people person,” perky and patient, with a B.A. in public relations and an M.A. in mass communication from Texas Tech University. Her business acumen aside, she has a couple of unusual interests outside of work including her three pet ferrets Pretzel, Cheddar and Fry (it sounds like Caitlin finds them deliciously irresistible) and her obsession with all things Harry Potter. More than qualified for the job and just a little quirky, Caitlin has us utterly bewitched!
Kathleen contributes to the all-important marketing support system for the field marketing director and managers. Passionate about her job, outgoing and ready to infuse a little humor when needed, Kathleen is proud of being a first-generation college graduate. A self-obsessed lover of pho (a Vietnamese noodle soup) and crazy about her playful puppies, it’s clear to see she enjoys all facets of her life to the fullest.
With an excellent eye for design and a willingness to jump in whenever needed, we consider Kari an art director extraordinaire. Responsible for developing and executing advertising design for everything from magazine covers to regional ads, Kari juggles it all with a happy-go-lucky demeanor and a matter-of-fact attitude. Here’s a little-known fact – Kari is a tad quirky as she has a penchant for pineapples and grows them at her Florida home. Now we can all say we know a pineapple farmer – sweet!
Making connections is clearly Kylee’s strength. As a Design Concierge expert, she assists agents throughout the progress of their projects from design edits to finished files. Kylee’s engaging personality and intellect has served her well and gained her notable accolades as the title holder of Miss Idaho 2016. She also participated in the Miss America Competition and placed in the top 15 finalists. Trained in classical ballet and voice, her talents are far-reaching and versatile. Brains, beauty and business savvy – looks like we have a triple-threat in our midst.
Luckily for us, we have an incredibly reliable communicator in Jose. He is the liaison between all departments, excelling at multi-tasking and doing it all with a smile! Experienced in running his own successful marketing agency, he comes with a well-immersed background of the industry. Originally from Venezuela, Jose brings his native language of Spanish to the table as well as some delectable baking skills. Note to Jose: We’re all waiting for a lesson in Venezuelan desserts.
Denise shares a passion for marketing and a wealth of business knowledge with Coldwell Banker®-affiliated agents. She owned her own marketing consulting business in the past and has been a licensed real estate broker since 2011. Armed with this experience, Denise brings a unique perspective that empowers agents to maximize their productivity. Continuing to evolve her expertise, she obtained certification from Northwestern University in Social Media Marketing in 2016. Obviously, Denise loves to work hard, though she still finds time to root for the Chicago Cubbies home team. An enthusiastic fan in the stands and a dedicated problem solver at work, we believe Denise has all her bases covered.
Attention to detail is what Sam is all about. She serves as the all-important liaison between the agents and the communications team. Sam is an indispensable resource for clients and team members alike. At her core, Sam is a problem solver, finding solutions to keep everything running smoothly is her forte. And don’t underestimate Sam’s adventurous side. She backpacked across Europe for six months by herself! Perhaps we could coax some European vacation stories out of Sam with her favorite Reese’s Peanut Butter Cup candy – we’re all ears, Sam.
John’s creative marketing designs help showcase the Coldwell Banker® brand and our agents’ unique real estate talents. Thoughtful and quick to come up with creative ideas, John does whatever it takes to exceed expectations. One of his Coldwell Banker designs received the second place Spinner Award in the 2012 PhotoSpin Design Contest, and we’re thoroughly impressed! John keeps on surprising us: he’s a yodeling fan with an awesome Spotify playlist (and followers numbering in the thousands). It sounds like John has a wide range of interests, all with equally high standards.
Everyone who enjoys reading VIEW magazine has Alin to thank. She works diligently to create visually stunning graphic designs and layouts for the 70-page magazine. Alin is fluent in three languages – English, Armenian and Persian – and serves as a board member of the PTA at the Glendale Unified School District, bringing parents and schools closer together. Entrepreneur Mary Kay Ash once said, “What you believe, remember, you can achieve,” and Alin stands as a perfect example of this: she recently earned her MBA and there’s no telling what she’ll achieve next!
Frank manages a talented team of Design Concierge graphic artists, who craft all of the agent materials produced by The Creative Studio. He gained his versatile experience on a start-up team that branded and launched an advertising and design school in Chicago. Frank also owned a brand design studio and taught classes at the Chicago Portfolio School, mentoring hundreds of people in their pursuit of a creative career. Prior to joining Coldwell Banker®, he was design manager for the world’s largest futures exchange, CME Group. We’re inspired by Frank’s sage advice when it comes to any creative challenge, “For best results, apply business end of No. #2 pencil.”
Let’s get this party started! Meet Samantha Saucedo, Event Specialist supreme from Edina, MN, she brings a passion to special events planning from creative concept right down to the last perfect detail. Samantha loves seeing her vision for gathering people together come to life and the magical moments her thoughtfully planned events bring to the table. Whether Samantha is planning work events, at a live concert in town or engrossed in a conspiracy theory documentary (her fav) at home, she brings a creative energy and a positive attitude to everything she does – we’ll all RSVP “Yes” to that!
Taylor’s taking the bull by the horns in her new role as Field Marketing Manager in Houston. Her Texas roots play a big part in her wide-reaching enthusiasm for all things exciting, from Houston real estate to college football, DIY projects to her toddler on the move! Taylor loves indulgent confections and balances her sweet tooth with working out (solid plan). What’s next from this mentor, mom, crafter and supportive FMM? Stay tuned, we’re sure Taylor will be leaving her mark in a big way – Texas style!
Tracy loves words and enjoys using them like colors in a painter’s palette. And she does so artistically, while creating copy for a multitude of jobs including View Magazine articles and editorials, Clients For Life assets and more. Tracy’s artistic flair goes way back. She’s a graduate of Chicago’s Second City Players Workshop and performed in a Second City Children’s Play. Outgoing and fearless, Tracy has been learning to speak Italian, while gardening, hiking, cooking and traveling fill in the gaps. Color us impressed.
Although she now resides on a different coast, Pooja is still an unapologetic fan of the Baltimore Ravens and Washington Capitals. Speaking of fans, that’s us talking about her. Pooja takes the ball (or the puck) and knows how to run with it, managing the design process from the start of a project to finish, making deadlines and making sure the teams have everything they need to succeed. She’s positive, organized, supportive, personable and a dancing machine. We’re not quite sure how that last skill set fits in, but certain one day it will.
Maintaining a smooth flow of marketing pieces from the field to our copywriters and designers is both challenging and rewarding. That’s exactly what Sally loves so much about her role as marketing traffic coordinator. Sally brings years of real estate experience to the job and lives by believing in what she’s doing, then executing with precise detail and care for each project. That’s the modus operandi of a marketing coordinator extraordinaire. And it just so happens, that’s exactly how Sally describes herself.
Guadalupe has, perhaps, the best slogan of any member of The Studio, “If life gives you lemons, have a tequila!” Now that’s a can-do attitude if there ever was one. Guadalupe brings her agility, accuracy, cheerfulness, curiosity and audacious personality to her role as marketing traffic coordinator. Guadalupe is committed to reaching her goals on the job. Off the job, she makes her own clothing, loves cooking and is fluent in Spanish, French and catchy catch phrases.
Driven by seeing the enjoyment of attendees at events she’s planned is motivation enough for Christina. As an event specialist responsible for planning various events in Florida, she credits her attention to detail and love of what she does for making events simply “fabulous.” When she’s not planning, she’s serving… on the tennis court. Her other passion.
A degree in international business with a focus on the Korean language and marketing, along with a year of studying abroad, has prepared Christine well for her role as marketing coordinator. Her experience has taught her to be patient, personable and make sure that she is relatable to agents, so she can provide them with the best service and experience. Christine’s motto is to always treat others the way you want to be treated. That works in any part of the world.
As a Listing Concierge coordinator, Dylan creates “marketing magic.” Presto, change-o and poof, another happy agent with a sold sign going up. Dylan is professional, knowledgeable, courteous, funny and committed to providing excellent customer service to agents. Off the clock, Dylan is a professional photographer. Around the office, Dylan describes himself as a human garbage disposal because he’ll eat almost anything given to him. Poof. It’s gone.
Agents have a lot of powerful marketing tools at their disposal. Good thing they have a powerful Listing Concierge coordinator behind them in Melissa. She brings a strong work ethic and stronger desire to provide great customer service in helping them find what works best for their listing – brochures, postcards, website, tv and YouTube. She’s a people pleaser and dedicated to doing the best job at all times. When she’s not juggling media options, she loves to play volleyball. We’re sure there’s plenty of power in her game, too!
Bringing skills and experience from her career path through the publishing, marketing and nonprofit realms, Vanessa joined The Studio as a copywriter in December 2017. (FYI: That’s different from “copyrighter” – a few of her neighbors were under the impression that she’s involved in intellectual property law.) The truth is, no matter what job she tackles, she approaches it with passion, dedication and creativity. As charming as her native “Charm City” and as sunny as her new home state of Florida, Vanessa adds a little bit of sparkle to everything she does.
If it involves the written word, Andrew is your guy! Matter of fact, if it involves the spoken word, Andrew is also your guy – he’s got plenty of stories to tell and would happily share why his favorite inventions are the cruise control and the computer mouse. As a copywriter, he helps write and edit the marketing materials The Studio produces. Not only has writing been his profession for nearly 40 years, but he’s had the chance to work overseas with writers in Chile and Ukraine. After many travels and collected anecdotes, Andrew now prefers to enjoy the simpler delights in life: A relaxing weekend cocktail and living to be 100, as long as the New York Yankees are still playing, of course.
Alice is the friend you can call at 1 am with your burning grammar questions…but no guarantees she won’t laugh when you incorrectly use the word ‘whom.’ She’s a star copywriter and is responsible for communicating the awesome tools that come from the marketing Studio. We are lucky Alice’s career has been dedicated to writing and editing, since her work is what helps agents understand all that they have available to them. When she’s not busy crafting copy, you can find her on the tennis courts, swinging a racket at the errant sentence fragment.
The Field Marketing Manager is many things rolled into one – marketing expert, communications master, analytical thinker, brand ambassador, tools tour guide, and most importantly, someone who treats each affiliate like our client. Sounds like the perfect job for Jennifer. Jennifer credits her drive, confidence, creativeness sprinkled with a high emotional quotient, and good sense of humor as key to tackling any challenges that come her way as FMM. To Jennifer, art is everything. This art history major still finds ways to weave it into her life every day. Way cool fact: President Obama and wife Michelle crashed her birthday dinner in DC in 2018, so we know she has presidential approval.
Diana knows several web languages — HTML, CSS, PHP, Elvish, Dothraki. Ok, maybe not the last two. But this social media guru is a valuable asset for Coldwell Banker’s Pittsburgh regional offices, assisting them with their social efforts along with company-wide communication projects and events. Diana and her husband boast a collection of more than 200 board games! They must have one big game closet.
“I must be in the front row!” Having the privilege to work on the legendary Miller Lite Tastes Great/Less Filling campaign early in his career, Bob penned copy for this television commercial featuring Bob Uecker that now resides in the Broadcast Hall of Fame. Years later, his passion for crafting memorable and impactful copy hasn’t waned. From Madison Avenue to New Jersey (his home state) and now to Florida, Bob is excited to bring his creative flair and collaborate with the many talented folks at The Studio. While his spare time revolves around anything related to sports, the one-day screenplay dream is still out there.
To become a copywriter, you’ve got to start somewhere, and we’re happy to be that somewhere for Kristina! A recent grad from the University of North Florida with a degree in journalism, her copyediting and feature writing experience are a welcomed addition to The Studio and will definitely come in handy as she helps us launch the Clients For Life sphere marketing program nationwide. Kristina enjoys reading and loves taking on challenges both professionally and at play (watch out video gamers) — as long as they don’t involve breaking a sweat.
Coldwell Banker NRT agents have plenty of wonderful tools at their disposal. Specialists like Todd are here to make sure they take full advantage of them. Or as Todd would say, he’s here to help them sell more homes, make more money and live an exceptional life. Todd holds a degree in graphic design and an MFA in arts administration. Even more impressive than that, he’s a certified Kansas City BBQ Society and World Food Championship judge. Sign us up!
Liz understands perfectly well that real estate is a seven-day a week job, which is why she makes herself available to agents, well, seven days a week. Starting off in real estate in her early 20s by assisting her mother, who was a top producing agent, Liz works with the executive leadership team on regional projects and strategic marketing plans for agents across the Mid-Atlantic region. Her tireless work ethic has led to ways to improve agent recruitment and retention by producing a video testimonial campaign, updating the company’s presence at trade shows, and creating awareness of company tools through events like NRT Referral Rewards. Liz also serves as the local liaison for the Global Luxury program, producing Elite Sales events, and overseeing print advertising. In her spare time — wait, there is no spare time.
Joanne likes to pay it forward. She often starts the random acts of caffeinated kindness in a Starbucks drive-thru on her way to the office. This marketing enthusiast brings that ‘doing for others’ spirit with a sense of humor and fun in her work onboarding and handling marketing conversions for experienced agents and teams affiliating with the company. Joanne has a passion for providing stellar customer service and support to the branch field offices, as well. Her list of accomplishments also includes receiving the Distinguished Service Award from our senior leadership in 2018 and completing a Marketing Certificate Program, finishing with a 3.98 GPA – to which we add “wow!”
While helping agents learn how to use and implement company tools along with building their social media and website presence, Jaclyn notes she often has to think quickly on her feet. That makes total sense. As a collegiate and continuing league volleyball player, she’s had to think quickly on her feet for years — imagine a spiked volleyball coming directly at you! In her spare time, she recharges by traveling and hiking, at a somewhat slower pace.
Elizabeth loves to help other people. And agents in Cincinnati and Columbus are thrilled that she does. Among the responsibilities for this University of Kentucky grad is helping them by completing their property marketing requests and, more recently, coordinating and managing all events for Cincinnati agents. Focused on self-improvement, Elizabeth is working toward her MBA and loves hot yoga. When she’s not focused on self-improvement, it will most likely involve Mexican food.
Nick describes himself as adventurous. Traveling far and wide to capture photos that would one day appear in local exhibitions and teaching computer and office skills to residents of a small community in Tanzania, attests to that. What’s his latest adventure? Working with The Strategy Studio and Coldwell Banker Global Luxury® teams to bring a superior experience to agents to help them achieve their goals. Applying his worldly knowledge to this — piece of cake.
Shaan does it all. Maybe that’s why he’s self-described as the “Mutt of Marketing.” He coordinates all the PR/media for SoCal and Arizona, coordinates all the View Magazine covers and editorials for the market, even does some social media — the list goes on. And he’s just as active in his personal life as a kickboxer, roller skater, beach football player — 2 championships and 2 sportsmanship awards to date — add to that a Masters degree. To the Mutt of Marketing, all we can say is “Woof, Woof.”
Agents love leads. So naturally, agents love Stephen. In his role, Stephen provides dedicated marketing support for Coldwell Banker NRT Referral Services, which drives leads and referrals to agents — obviously instrumental in helping them maintain and grow their business. Speaking of instrumental, Stephen plays the drums. Speaking of love, that would come from his pet tortoise named Koopa.
Cats and Pats. Two of Terri’s passions. As a volunteer at Feline Friends of SW Florida, she loves “all things feline.” And she’s been a devoted fan of the New England Patriots even before they were good – we’re not sure when that actually was. Terri professes an equal love of Excel, which is a perfect passion to have in her role supporting the Florida Marketing Director, the Florida Field Marketing Managers and offices around the state.
There’s a song written a few years ago called “Sarah Smile.” With her off-the-charts optimism, it was probably meant for our Sarah. A committed problem solver, she works with the field marketing team to ensure that are geared for success and have the tools they need to support agents, helping them in their pursuit of living an exceptional life. And with her sense of dedication, we just know it’s done with a big smile. How’s this for an interesting fact about her? She knows every word to Hamilton.
In 2016 Tracie won the Marketing Director of the Year award from the Building Industry Association of Central Ohio. Needless to say, agents in central Ohio and Greater Cincinnati are fully confident that their marketing materials will be professional, strategic, authentic and compliant. Tracie is determined to support the “Culture of Awesomeness” and follows through by planning and executing social media-worthy events along with maintaining the communications calendar to keep all abreast of national initiatives, local news and events. Sounds like a lot of Awesomeness to us.
Danielle describes herself as unflappable and fervent. Sounds like she has a future as a writer. But right now, she’s applying these and other adjectives like passionate, versatile and outgoing to providing agents and branch managers in the field with expert marketing guidance, helping them execute their marketing strategies and build their businesses. In her spare time, she’s a goofy-footing snow boarder — another adjective we had to look up.
Behind every great agent is a great marketing coordinator – someone who is detailed and disciplined enough to make sure that local agents have the marketing materials needed for their listing. That’s why they love working with Chandler. This graduate from the University of Cincinnati loves his music and eating at Skyline Chili at least once a week. We’ve never been, but with his attention to detail, it’s now on the list.
Lauren never, ever, EVER lets her kids win at sports. And she uses that same energy, drive and focus – along with a healthy dose of fun and compassion – to help real estate agents and staff learn about cutting-edge tools they can use to build success. Lauren’s wide-ranging business and marketing expertise is no accident: she owned her own marketing agency for over a decade. When she’s not helping The Studio or beating her kids at sports, you can probably find Lauren with a paintbrush in her hand. She loves to draw and is currently working on a children’s book.
Even though he’s an accomplished multitasker capable of working across six states at once, Todd is surprisingly laid-back. And that’s a great trait to have when your job is guiding the marketing direction of Coldwell Banker NRT’s entire Northeast region. After more than 20 years in the real estate industry, Todd knows what it takes to effectively promote properties, recognize agents and position the company as a market leader. His ability to run rings around the competition isn’t limited to the workplace, though. He’ll zoom right past you on the weekends, too, as he’s also an avid runner and skier.
Camy wears many hats in her role as field marketing director for Northern California, Hawaii and Utah: people manager, business consultant, problem solver, marketing strategist, fun committee board member, success coach, budget keeper, Global Luxury guru, confidante, therapist and more. It keeps her on her toes, but her 15 years of classical dance training (along with her MA, MS and MBA degrees) have more than prepared her for the challenge. This musical theater actor/singer and former beauty pageant winner also has a winning personality – she’s enthusiastic, compassionate and fun.
A photojournalism student in college who has been published in multiple local and international news outlets, Ashley now concentrates on delivering picture-perfect marketing solutions to the agents and offices of Coldwell Banker NRT’s Ohio company. She calls herself “goofy,” but there’s nothing silly about the way she does her job. Whether it’s helping agents understand our company tools or helping staff navigate a sticky situation, Ashley is passionate about building relationships and helping others. She’s also passionate about some pasta cooked in a wheel of cheese she had in Aruba once, and is on a mission to recreate it. We’ll gladly help her eat it when she does!
Like a certain battery-powered bunny, Genifer just keeps going and going and going. Which is great for the Coldwell Banker NRT agents she supports, as her boundless energy and passion for her job keep her tirelessly focused on helping agents be more productive and efficient. When she’s not in the office, she puts her go-getter attitude to work on the ice, playing hockey and coaching her son’s team. Her dream is to travel the world, and we bet she’ll achieve it – Genifer lives by Wayne Gretsky’s famous words “You miss 100% of the shots you don’t take.”
Give Dana a task, whether it’s editing a new video or training for a marathon, and he’ll get it done with skill, efficiency and creativity. This dedicated team player started with the company as an intern over 13 years ago and has worked his way up to video production manager in our Waltham, Massachusetts location. When he’s not producing amazing company videos, you can find Dana kickin’ it on the soccer field or searching for a good cup of coffee.
Will work for chocolate! Although she may work out of the Sunshine State, The Studio’s advertising manager for the Southeast region is not always one to spread the sunshine. And that’s A-OK. Julie is easygoing, dedicated, hard-working and genuinely cares about the work she does supporting the client’s marketing needs and affiliated agents. While we hear she is out looking for a new hobby, we do know that Julie holds a bachelor’s degree in criminology from Ohio State University – can we get an O-H, I-O!? – and has held her Florida real estate license since 2004.
In addition to being a super-mom, Jennifer is a super ad manager, fearlessly handling the advertising for Coldwell Banker NRT’s Central region and the advertising spend for the whole country. She’s a true Gen Bluer, having worked with the company from a real estate agent to a luxury markets manager. Interestingly she had her series 7 and series 66 licenses prior to real estate but that’s a whole other story! If you’re sweet to Jennifer, she just might be sweet to: She does love to bake.
When offices and agents throughout the Southeast have questions about the Coldwell Banker Global Luxury program, they call Cara. She makes sure the regional program runs smoothly, supports the national program and publishes five regional Homes & Estates magazines annually. She has honed her strategic capabilities with 30+ years of marketing experience, priding herself on her ability to think like her customers and an astute attention to detail where she assumes nothing and checks everything twice. To blow off steam, Cara still twirls her baton – something she started when she was three years old – or takes long power walks.
Could it be Arlen’s tireless dedication to his craft, which he has been honing since launching his first app back in college? Or his empathetic nature that enables him to so aptly anticipate and dig into agents’ pain points and work towards meaningful solutions? Maybe it’s Arlen’s flexibility to work cross-functionally, to ask the right questions and launch the right products at the right time that make him so effective at his job. It’s probably NOT his champion pasta-eating ability (just don’t get between him and a plate of bucatini is all we’re saying). Whatever it is, we’re glad he’s got it!
If “strategy” isn’t Melani’s middle name, it should be. She defines the why, when and what of the product and makes sure it is in alignment with the company strategy and roadmap. An enthusiastic collaborator, she works with cross-functional teams from a product’s conception through launch – and beyond. She loves to get down to the nitty-gritty to figure out what the problem is and then be able to work with an amazing team to solve it.
Konstantin’s passion for knowledge and continuous search for self-improvement has taken him far in his career. This design and development manager, based out of Georgia, is the brains behind making sure that The Studio’s products, web and email marketing are running smoothly. Staying true to his name, which translates from Latin to “committed,” Konstantin is also very dedicated to successfully leading his team, which is responsible for managing 60 company websites. Outside of work, Konstantin likes to unwind with a good book in hand (Dostoyevsky as his favorite author), playing a mean game of chess or indulging in sushi.
What does it take to lead the nation’s largest real estate marketing agency? A wealth of industry experience, a creative mind, the ability to nimbly pivot with change and an inspiring spirit. Mike checks all those boxes, then adds more: A sense of humor, the most talented team in the industry and an intense desire to listen to the client. Mike has been a long admirer and promoter of good brands. After 20 years in the car industry, working for Nissan North America, he joined Coldwell Banker Real Estate LLC in 2008 where he guided a string of innovations as the CMO before he was promoted to COO. Jersey raised, NYC, LA and Nashville cultured, Mike is also a father of three daughters and husband to a saint.
“Go, fight, win” is the perfect catchphrase for Kat. She’s always on the go, managing a busy team of graphic designers from The Studio’s Sarasota, FL office and overseeing the design and production of Coldwell Banker NRT Core 4 Values marketing materials. She fights every day to work more efficiently and produce more creative and impactful designs. And she wins again and again, racking up multiple Silver and Gold Addy awards over the years for her amazing work. Outside of the office, Kat likes to collect driftwood and secretly hopes to someday be part of a home improvement show.
As national vice president of product marketing, Kacie is catapulting real estate into the future one software application at a time. Fueled daily by Chipotle burrito bowls, the 20-year-company veteran uses forward-thinking to implement innovative products that help take agent businesses to the next level. Kacie has a larger-than-life personality filled with passion and determination, and when it comes to her career goals, she prefers to swing for the stands. Like her tech idol Steve Jobs, she’s looking to “put a dent in the universe.” When Kacie isn’t making a difference in real estate, she and her husband, Scott, spend their weekends proudly cheering on their two daughters, Sofia and Ava, in cheerleading and soccer.
Real estate has always been part of Chris’s life: his mom was a broker, and Chris grew up watching her place “Sold” riders on yard signs throughout Texas. It’s no surprise, then, that Chris is part of the marketing team promoting the very industry he grew up admiring. As national vice president of field marketing strategies, Chris leads a team that supports 45,000 independent agents – so they, too, can put “Sold” riders on yard signs throughout their regions. Like the Dodge Charger he enjoys racing on weekends, Chris is a powerful presence, but smoothly navigates through obstacles and challenges with more than 20 years of knowledge and experience. Chris lives in Long Valley, NJ with his four-legged companion, Beacon.
Beware! If you have a cute dog, chances are that Terrisa will stop you and ask to pet it. As a project manager for The Strategy Studio, Terrisa manages a team dedicated to launching new programs nationwide that help affiliated sales associates live exceptional lives, and help brokerages recruit more exceptional agents. Terrisa (or Triscuit, as she’s known around the Sarasota, FL office) has lived in five states and earned her bachelor’s degree while working full-time. Next up for this goal-oriented go-getter? Her MBA.
Help agents live exceptional lives! To Gina, the most important part of the business is supporting the agents by offering comprehensive marketing programs and tools, through publicity and advertising, as well as networking events designed to attract new clients, maintain customer relationships and sell more homes. As busy as she is at work, Gina makes the time to go to country music festivals, dance (especially line dance), play tennis, ski and travel.
Entrepreneurial Randy started his own real estate marketing company when he was only 19 and successfully ran it for 17 years. It’s this vast experience that comes in handy as he describes his job as a smörgåsbord of things; strategic marketing, creative, trainer, finance, leader, expert Waze user for all the time he spends on the freeway. His ability to use the left and right side of his brain, as well as his keen sense of humor keeps agents and the people on the team working smoothly. Randy also co-produced nine dance songs, that are remixes of horror/thriller movies. Listen to them on “DiscoPhantom” available on iTunes!
A passion for serving our agents and her team is what drives Wendie. “If agents are successful, then I’m successful!” It’s a good thing she likes having a lot of different things to work on since there’s no such thing as a typical day when you’re a field marketing manager. She provides agent marketing support which includes everything from direct agent marketing planning to helping train agents on company tools. She manages a marketing team that assists agents with personal branding, listing marketing support, office support, onboarding — and more. Additionally, she leads regional brand marketing activities. Fun fact about Wendie: she worked for a carnival in high school.
As the field marketing director for Coldwell Banker NRT in Chicago and the mother of triplets – yes, TRIPLETS – Aimee has her hands full in every possible way. She manages the region’s marketing portfolios and works with an awesome team of field specialists who continually strive to satisfy the marketing needs of affiliated agents. Patient, strong-willed and fair, Aimee wears her heart on her sleeve and is the type of person who thinks about what she wants for dinner before getting out of bed in the morning – probably because it’s the only chance she has the time.
Creativity thrives in supportive environments, which makes Jan the ideal person to lead The Creative Studio. Warm and outgoing, she’s the quintessential social butterfly – and the team’s biggest cheerleader. As national vice president of creative marketing, she oversees graphic design, copywriting, advertising, video production and project management, providing the challenges and encouragement that result in killer work. Jan started out in journalism, where she had the chance to interview fascinating figures like Jesse Jackson, President Gerald Ford and – her favorite – the legendary Johnny Cash. Outside the office, Jan is usually out on the town with her husband Jon, soaking up Sarasota’s amazing art, architecture and culture.
Deb sits at the helm of the mighty marketing team for Coldwell Banker NRT in Florida. With more than 30 years of real estate experience, she has done it all, including selling a home to singer/songwriter Jose Feliciano. (For those of you who don’t know the name, he’s the “Feliz Navidad” guy.) Deb manages a crackerjack team of six and truly cares about outcomes, always trying to find solutions for every challenge. Though a “northern” gal at heart, Deb is obsessed with all things country – the music, the dancing, the cowboy boots and, of course, the cowboys! She also has a passion for interior decorating and home design.
As someone who is proficient in marketing strategy, Joyce loves helping others find their brand direction and voice, which is the perfect fit for her job – much like solving a 1000-piece puzzle. When she’s out in the field meeting with new and experienced agents, she takes the time to process their input and provide direction for the next steps they can take to marketing success. She’s a self-declared “left-brain/right-brain marketer” who is equally comfortable navigating an Excel spreadsheet as she is overseeing the creative process to help agents build their book of business. In her spare time, she loves to try new recipes from one of her many cookbooks or volunteering as a career coach (we told you she loves to help others).
Kim is so excited about real estate and the world of marketing that she’s literally jumping out of planes. Ok, those two are probably unrelated, but she does love to skydive. When she’s not thrill-seeking or cheering on the Terrapins, she’s busy mixing design, technology and a bit of finance to guide the agents in their quest for expert marketing strategies. This loud and proud Brooklyn native always has trendy tunes filling her office. She’s a published artist, former marketing startup owner, a skilled photographer and is one of the few people smart enough to not only figure out what Crypto is, but actually invest in it.
With strong marketing skills and extensive real estate knowledge, Jackie is a natural in her position as field marketing manager for Coldwell Banker in Danbury, Connecticut. Now, she would tell you that her role in helping agents and managers communicate the value of Coldwell Banker is easy because of the company’s greatness. We think her outgoing and loving personality may also have something to do with her ability to provide the highest level of marketing support to agents and senior staff.
Apart from being the proud personal butler, chauffeur and executive assistant to her two children, Marley is the go-to gal for all things Coldwell Banker in Austin, Texas. She works closely with affiliated agents and leadership to implement marketing strategies, educate the field on company tools and resources and execute promotional events. And who better to understand and serve the needs of agents than Marley, who has nearly 12 years of real estate sales experience and was a Platinum Top 50 Agent in Austin? Not one to mess with, she’s a Third-Degree Black Belt in American Karate; luckily, she never sees a problem, only a solution to be found!
Before he was successfully supporting the local Coldwell Banker NRT president and branch office managers in recruiting and retaining the best agents and helping those agents grow their business, John was living it up and loving the perks of being a sportswriter in Pittsburgh. John continues to enjoy life’s simple perks, whether it’s a relaxing walk with his dog or jamming out to his 1,000-vinyl record collection on his turntable. Other than music and hockey there’s only one thing John loves more – his family, which he thanks first and foremost for all his success.
Mo is proud of work with The Studio and really cares about her colleagues, clients and the work she does. She understands all things advertising, whether print or online, and coordinates with offices and publications to get the awesome agents and their fabulous listings out there for all to see. This sometime-artist prefers to showcase original art on her walls, whether it’s her own or a piece given to her by friends. While Mo occasionally waits an extra week to water her plants to “toughen them up,” she assures us she has never done that with her nieces, whom she loves immensely.
Over more than 13 years in marketing with Coldwell Banker NRT, Katie has learned all the challenges agents face in promoting themselves and their listings and has strategized ways to help them succeed. “Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes and having fun!” said Katie. She oversees the company’s national ad campaigns as well as Listing Concierge advertising, and is admittedly super, super competitive. “I think I may have a problem allowing my children to freely complete their own school projects. I mean, I’m aware, but I just can’t stop helping.” Her kids’ teachers may not love it, but that helpful, problem-solving nature is a major asset for agents!
Our national creative director needs no introduction. His art work has been on display at museums and galleries around the world. He’s published four books. And he oversees the creative direction at The Studio. His name? Sloan. William Sloan. For someone who loves the creative world just as much as he loves people, Bill’s role in The Studio is a natural fit. You can catch him while he’s eagerly keeping agents ahead of the competition with eye-catching campaigns, or after-hours, read the musings on his namesake blog for a peek at his current creative inspiration.
Though her bubbly personality might not make it immediately clear, our Jenny is an old soul. Like, “celebrity crush on Dick Van Dyke” old.
Maybe that’s why she has the drive, dedication and incredible attention to detail that enable her to pull off seemingly impossible feats like flawlessly implementing Workfront, our project management system, nationwide. Today, she heads up The Studio’s project management and traffic team, putting her military high school education and MBA to good use as she keeps everything moving through on time, on budget and on plan. Her love of bad jokes keeps her laughing even when we have 563 jobs in the system at once, but if you REALLY want to see her smile, ask her about her dog, Pippa.
Say “kon’nichiwa” to Lisa and you’re likely to get more than a short response. That’s because she spent seven years in Japan, first as a student and then working as an art director for an English language magazine and later a graphics editor for a newspaper. These days, she works with The Studio’s other creative service managers to oversee a team of talented graphic designers. Given that she also worked in Thailand along the border of Myanmar, it should come as no surprise that she enjoys learning new things, trying new foods, traveling to new places and meeting new people. And, since she’s earned a black belt in karate, she’s certainly capable of taking care of herself in a sticky situation no matter where her travels take her!
You name it, Jennifer has seen it in her 25 years of communications, marketing, public relations and social media experience. As national director of communications, Jennifer leads the way in internal communications, video production and copywriting for The Studio. Outgoing, loyal and hard-working by nature, she consistently pushes her team to make their work better and more impactful. While she has worked with all sorts of celebs, from Donald Trump (back when he was just a reality star) to Jane Seymour and Liza Minelli, Jennifer now focuses on showcasing The Studio’s clients in neon lights. This Kentuckian bleeds blue for University of Kentucky basketball and still lets “y’all” slip more than she’d like in her now home state of Florida.
Melissa wears several stylish hats at The Studio. She has helped to create and develop all the marketing and advertising templates used with the powerful Listing Concierge platform. When not busy with that, her duties include helping The Creative Studio to design marketing plans and strategies that boost agent earning potential. Melissa’s creativity does not stop when she leaves the building, either. On weekends she is a jeweler and metalsmith and loves to paint abstracts!
If you know what AAF stands for (American Advertising Federation), then you know that getting an ADDY or AMY Award is a big deal – well, imagine if your work has racked up multiple Gold and Silver ADDYs and AMY awards over the past few years? That’s exactly the level of professional accomplishment The Studio’s own brand development manager, John Greske has achieved. In addition to his many accolades, he brings 25 years of experience, a fine arts background and a true passion for branding to his role. If you get the opportunity to work with John, just be sure to brush up on obscure movie trivia and quotes first or he’s liable to throw “Eskimo” at you as a test.
What do you get when you combine an amateur genealogist with an owner of three cats? That’s right: You get the national director of listing syndication and MLS management for Coldwell Banker. In other words, Todd is committed to helping agents garner the widest possible exposure for their listings – across a myriad of dynamic partner sites. Todd is also the gatekeeper of all-things MLS, where he is ready and willing to trouble shoot property issues at a moment’s notice, or better yet, prevent them before they ever happen.
Perhaps what makes Ken best at his job as the national director of product support is his ability to remain even-keeled and joyfully optimistic. Or maybe it’s his ability to relax while nourishing his soul as he whips up a batch of the “soup du jour.” (Join him on Pinterest for the latest soup challenge.) While he’s in the kitchen, he’s bound to be surrounded by his furry family as he cooks, which includes a rescue pit bull named Ellie Mae and a chocolate lab named Kharma Jean. And, whatever you do, make sure to let him out of the Sarasota, FL parking lot first, or you may see him in your rearview mirror since he proclaims that he drives fast and tailgates!
Kerry’s focus is to develop, launch and manage systems and programs that help real estate agents build their real estate business and assist all NRT operating companies in recruiting and retaining top agents. She specializes in developing and managing products and relationships with partners such Facebook, Instagram, Zillow, Trulia, Market Leader, Tiger Pistol, Adwerx and the national Coldwell Banker brand. Her deep institutional knowledge and understanding of NRT and the real estate business lends itself well to product management.
There’s something to be said about the person with the greenest lawn on the block. They hold themselves to a higher standard – and Kim is no exception. When she’s not tending to her yard, the avid gardener is helping agents grow their businesses through fresh and creative marketing. As the director of Listing Concierge, Kim and her team make sure that agents have the best possible marketing for their listings. And while she may not be able to refuse a cinnamon roll…a donut… pizza… okay, fine… a taco, too, she refuses to call a glass half empty. Kim prides herself in being able to find the positive in the negative. In fact, the mother of three believes that “you’re never fully dressed without a smile.”
When this concert-aficionado (she’s seen over 350 artists live) isn’t breaking it down at a show, she’s breaking down the design of our products, including Desk and Prospect Square. The reasonable side of Gina likes to use research to simplify the complex, while the adventurous side encouraged her to win an Instagram contest by rappelling off the roof of a 46-story skyscraper in downtown San Francisco. Perhaps this blend is what makes Gina successful in leading her team to make our products functional and visually appealing! She’s up for any challenge, whether it be creating wireframes and prototypes, being interviewed by Inman or even snorkeling at Silfra in Iceland to touch two continental plates at once.
How many people can say they had penguins attend their wedding reception? Katie can – her wedding was held at an aquarium! In her role as product manager, Katie makes sure the tools The Studio designs, develops and implements for agents are exactly what they need to succeed in real estate. She lends an ear, finding out what agents struggle with, what frustrates them and what things delight them to better inform product decisions. Katie might be a bit on the quiet side, but she is very loyal, direct and also crafty. She knits and sews, primarily for babies and pets. She is also a Certified Scrum Product Owner and Project Management Professional.
Heidi oversees a product portfolio of in-house and third-party marketing products, all designed to delight agents and customers. She serves as the product manager for Listing Concierge, and is responsible for the strategy, roadmap and feature definition of the platform. No two days in the life of a PM is ever the same. Her typical day starts with a 20-minute daily stand-up, where she gets status updates from the IT development team and creates a list of the priorities the development team needs to focus on. She always has time to listen to feedback from agents and find new ways to solve problems. Pizza-loving Heidi holds a California real estate license and a product management certification.
With a flair for fun and the ability to negotiate compromise, Sarah leads a team of field marketing managers in St. Louis, Minnesota and Ohio, while delivering outstanding marketing education, events and communications to Coldwell Banker NRT affiliated sales associates, staff and leadership throughout the Midwest. She prides herself on perfecting the art of spinning plates, something that comes in handy both in her professional life and at home. A former runner and sometimes baker, Sarah spends much of her free time getting her steps in chasing around her daughter, Emma.
John is passionate about everything he does – including the unwavering decision to eat chips and salsa for breakfast, lunch and dinner. And you’ll be delighted to hear that John’s passion transcends his meal choices. As a field marketing manager in Utah, John is wholeheartedly committed to helping local agents live exceptional lives through unparalleled marketing support. John’s expertise and big ideas have also contributed to Coldwell Banker NRT’s national Core 4 Values initiative. Accomplishments aside, John is a people person who possesses the “super human” ability to mesh with all personality types.
When she’s not practicing her backswing or resting her vocal cords for a night of karaoke, this field marketing director is all about implementing marketing strategies for Coldwell Banker NRT’s affiliated agents, senior leadership and field marketing managers. Based out of Atlanta, Leslie oversees the Carolinas, Mid-Atlantic, Philly and central PA. This always-on-the-go gal finds Zen in playing the piano and enjoys volunteering on mission trips.
Not all superheroes wear capes. For many years, Andre had to adhere to a “a double life” of working as a real estate broker by day, and a record-toting DJ by night – saving people from the threat of bad music. Now, this field marketing manager in the east central region of Florida gets to concentrate on working with Coldwell Banker NRT branch managers and affiliated agents to further their engagement with the company’s Core 4 Values and agent value proposition. He also gets to work on local and national marketing plans that are hugely beneficial to an agent’s business. Cool, calm and collected, Andre finds peace in giving back and is an executive board member for a well-respected local philanthropic organization.
Dustin is as passionate about helping agents reach their full potential as he is about cheering on his kids from the sidelines at their baseball games, because Dustin loves to see others succeed. What else can be said about Dustin? He’s never a quitter! In fact, he’s halfway through his goal of visiting all 30 MLB baseball stadiums. These qualities make Dustin a spectacular field marketing manager. Always happy to lend a hand, he makes sure that every Coldwell Banker NRT affiliated agent in Sacramento can maximize the resources available to help them succeed. Fun, loyal and charismatic, Dustin is the kind of guy people love to be around, especially when he puts his sublime BBQ skills to practice.