While he may not create Spanish Renaissance art, The Studio’s own El Greco certainly creates marketing magic for our affiliated agents. Alessandro believes that, “Life is trying things to see if they work.” Had he not tried, he wouldn’t have earned certifications in Google Adwords and Google Analytics, and he certainly wouldn’t have learned how to juggle at a young age. Now, as a marketing coordinator, he triumphantly juggles the marketing needs of a wide-range of affiliated agents with precision, speed and tons of talent.
Though co-workers and Coldwell Banker affiliated agents know Paul as a product specialist, to his friends he’s Paul: the inventor of bacon pancakes, movie quoter extraordinaire, amateur golfer and an all-around funny guy. Paul’s tremendous contribution to The Studio comes in the form of supporting the field and agents to ensure that they are experts on all the tools and products the company provides for them to run a fruitful business. And, as a licensed real estate agent himself, Paul has the added edge in understanding what agents want. Outside of work, he enjoys rewatching some of his favorite flicks and “Family Guy” (he openly admits to seeing each episode over a dozen times).
Morgan’s last name may be complicated, but she’s making it easier than ever for agents to promote themselves and their properties. The quiet and sweet Listing Concierge coordinator is making loud, colorful statements through the incredible agent marketing pieces she creates for Coldwell Banker’s Listing Concierge program. Morgan loves seamless teamwork, spectacular customer service and, of course, natural displays of light in the Earth’s sky. Not sure what that means? Well, Morgan can proudly say that she has hopped on a plane to Iceland – armed with her bucket list – to get a first-hand look at the majestic Northern Lights.
We can only assume that Caitlin is in charge of throwing all her friend’s birthday parties. She’s one of The Studio’s super talented event specialists. More specifically, she’s the one that helps recognize and reward the agents for their hard work and dedication throughout the year. Caitlin is highly organized, passionate and dedicated, but we bet you didn’t know she’s a serious hot sauce fiend. This world traveler (evidence: she studied abroad in Australia) has bottles for every country she’s ever been to—just don’t ask her to share her favorites.
Hermanus is a direct and honest guy, not just in English but in Afrikaans, the second language he’s fluent in. He is also very detailed-oriented, customer-service driven and will go out of his way for everyone, all of which make him a successful Listing Concierge coordinator. Matter of fact, Hermanus is such a great coach that he also assists the other Listing Concierge coordinators in Southern California – he’s the right guy to bring out the best in people. But he’s not just a people-person, Hermanus also takes care of his two dogs, two goats (yes, goats!) and 10 parrots (yes, 10!). With high honors, he obtained a bachelor’s degree in communications and web graphic design, but his passion for design doesn’t stop there. Hermanus is an avid gardener also interested in the landscape design field.
Going above and beyond, and putting quality above quantity are what sets Heather apart. We’re not just saying that – we’ve got the receipts: she won the “Golden Pickle” award for going the extra mile when she was with the Sacramento/Tahoe region and has earned two top performance awards since June for providing stellar customer service on the Listing Concierge platform. Heather says her previous job working in a branch office with agents is what makes her so attuned to their needs and able to deliver exceptional service. When not at work, she’s bound to be with her dogs or welcoming friends and family to her home for a tasty meal. And if she hits the next big lottery jackpot, you’re likely to see a dog shelter with Heather’s name on it!
Working hard and dreaming big keeps this Listing Concierge coordinator busy. Kaitlynn’s upbeat, flexible attitude, as well as her ability to multitask, keeps her on track at work. When she isn’t helping Coldwell Banker affiliated agents by providing them with high-quality marketing materials, she can be found daydreaming about a trip to Greece or taking care of her furry felines. She’s also proud of her alma mater, Oregon State University, where she graduated with a marketing degree. Go Beavers!
Back when the internet was young and the world wide web was like the wild, wild west, Michael was already helping real estate agents create a dynamic online presence. In 1997, he started one of the very first companies that designed websites for agents. Today, Michael works in product development for The Studio, still helping agents stay ahead of the competition with the latest and greatest technological tools. He recognizes the unique needs of real estate agents, having been a licensed California real estate broker since 1989. If you talk to Michael and he seems quite centered and calm, it might be because of his 2018 New Year’s resolution to meditate daily – a promise he successfully upheld!
There’s no place like home for this Kansas gal! And Shawna is definitely right at home working as a product, data and feed analyst with The Product Studio. This multitasking, positive thinker provides third-level support when “unsolvable” issues need resolution. Her analytical skills are bar none as is her can-do attitude. Shawna started with the company 32 years ago, first planning company events then working her way around the marketing department until landing in her current role.
Violet lives a life as colorful as her name. Inside the office she smoothly executes TV and advertising opportunities for Coldwell Banker’s® Listing Concierge service. She’s a stickler for details and is the queen of organization – all of which make her an ideal project specialist. When she’s not making a living, she’s living life in big and exciting ways. The certified fitness instructor dabbles in tennis, and snowboards when the conditions are just right. She also does a great job of making people feel lazy, as she recently knocked out 120 miles on her Peloton in just a month. You probably want to know how she has any energy left to do her job. We do, too.
She may be known as the ‘mom’ or even the ‘grandma’ of her friend group, but to us, she’s the aunt who always has candy. KristiAnne is the energized, passionate event specialist for our Arizona, Utah and California markets. She organizes our events from start to finish, adding in her special wow-factor and creating unforgettable moments for agents. KristiAnne is a former study-abroad student, where she captured the beauty of Rome so thoroughly that she won her college’s international photography contest. Back in the States, if you find her awake after 7:30 pm, she’s probably busy crafting or tossing a frisbee to her adorable puppy, Leroy.
“There is no substitute for paying attention” is Tim’s motto, because, he says, “It’s amazing how far you can get when you take notes.” For Tim, this motto (and, okay, the first IT certification he received in 1999) brought him to his current position, where he leads a support team of marketing product experts who service the company’s online presence. Not only can Tim juggle a busy work schedule, but he can juggle pretty much any object you give him, within a reasonable size and weight limit of course. When the weather’s nice, though, you’re most likely to find him out on the water: He recently fulfilled a childhood dream and bought his first boat!
Alan describes himself as subtle, but his work as a product web specialist is anything but – he’s the heart, hustle and muscle that powers the many digital tools and resources The Studio develops for agents and their businesses. He’s versatile, quick and can take on any task at a moment’s notice. And even more impressive, he can do it with a smooth temperament and amazing world-class humbleness. If he wasn’t busy making the online world a better place and busting out bass guitar solos, he could probably run for mayor.
David is wise in the ways of web development and accumulated his expertise solely through self-study and field experience. He was instrumental in building technology that helped a real estate company expand its number of agents tenfold before it was acquired by Realogy Brokerage Group LLC. Today, David continues to use his wealth of knowledge and inventiveness to arm Coldwell Banker agents with the latest technology tools. You might even go so far as to call David’s abilities a bit magical – his mother was an astrologer and channeler, and he’s always identified with wise old wizard characters in books. Oh, and nbd: He also raises tarantulas as a hobby!
When agents look for assistance showcasing a new listing, Julie is there to work her marketing magic. As a former marketing coordinator at the office level, she understands the urgency of the business and is well-versed in the agent experience. This self-proclaimed cat lady loves to bake, dig through the bins at local record shops and, of course, spend time with her husband, son and two cats. Julie, who has been a full-time employee with the company since 1998 – WOW! – is loyal and passionate about everything she does and appreciates a goofy sense of humor.
How many people can say their family owns a circus? Well, we know one, and she just happens to be on the Coldwell Banker Realty Listing Concierge team, operating out of Southern California. Regan uses her MBA in marketing and strong professional background to the fullest when creating amazing collateral for affiliated agents. She takes pride in working with agents in Texas to help them develop their professional presence while also creating materials to help them win listings.
Nancy is the conduit for a staggering number of special projects. She oversees more than 100,000 real estate listings and photos that are drawn from 20 nationwide multiple listing services and published on Coldwell Banker’s website (and hundreds of other sites)! Every month, she handles more than 300 Help Desk tickets, providing invaluable assistance to more than 5,000 agents and 700 employees. But this workload doesn’t keep Nancy behind a desk. She is a lover of the great outdoors, enjoying hiking, swimming, motorcycling and target shooting.
Suzanne always says, “If I don’t know the answer to something, I will find it.” That is what makes her a stellar customer service representative for Listing Concierge and is one of the many reasons why she received a Handshake Award for her commitment to her work and always helping her colleagues. As a member of the Listing Concierge team, Suzanne helps agents market their listings, from guiding them through the system to creating their campaign materials. She does it all fearlessly because Suzanne is not the type of gal to wait for the storm to pass, she’s the type to dance in the rain!
Every agent needs a little marketing magic to spruce up their business, and Shavon has mastered the craft. As a listing concierge coordinator and SoCal team lead, Shavon delivers outstanding work quickly and efficiently without fail. Friendly and compassionate, she strongly believes that the recipe to creating a project right from the start is by listening and practicing empathy; and she applies that to her personal life, as well. Though “obsessed” with shopping, her infatuation for fine threads falls second to her love of being a mom and role model. Shavon dances through life with undeniable confidence and passion for everything she does.
This fun and all-around happy mother to a spirited 6-year-old daughter is patient, poised and personable when it comes to serving the marketing needs of real estate agents. Alison has seen 48 of the 50 states – Oklahoma and Alaska are the last two standing, and she’s determined to get there someday. When she’s not working with the awesome agents and creating marketing masterpieces, Alison is singing karaoke or daydreaming of a trip to Lake Tahoe.
Danielle researches and analyzes potential and current digital products, such as applications and websites. She received her bachelor’s degree in business administration with a concentration in marketing, a sales certificate from the University of Wisconsin Parkside and also recently completed her Google Analytics Certification. Danielle’s motto is: “I’d rather be a little weird than all boring.” And she’s anything but. She’s a certified fitness instructor who teaches a class called “BodyAttack,” which is a high-intensity cardio workout designed to build strength and stamina. If that wasn’t enough, Danielle’s husband is a homebrewer, so the couple often enjoy entering their craft beer into tasting competitions.
Samara and her team support the Concierge Suite of products, and work hard to make sure they’re doing it in the most timely, efficient and helpful way possible. When she’s not working, this funny, outgoing and quirky Chicago-native can be found obsessing about the next new animal odd couple (think a deer and a dog that are best friends) or on a hunt for the best taco. Her travels have taken her far, notably to South Africa, the birthplace of her father. And true story, her first word was taco!
Kara is totally invested in being a great client advocate by applying determination, inspiration and organization to her list of everyday goals along with her daily mantra: “Throw kindness around like it’s confetti!” She prides herself on creating marketing materials that clients are proud of and will want to show off to help get their listings sold. A cum laude graduate of Sonoma State University, she’s also been to Disney U and worked her magic at the iconic Walt Disney World® in Florida. She loves a day of wine tasting in Napa and any Siberian husky she meets (but most of all her own). Friends that know her well would say she’s warm-hearted, sensible and hardworking – we think she’s all that and more.
The pursuit of beautiful art is the driving force behind Kelsey and her visually stunning designs. With a formal education in fine art and graphic design, she successfully partners with internal designers, creative producers and product managers by using her well-honed talents to create winning artwork. Striking a balance all at once between visual design, branding and user experience makes Kelsey – in her own estimation – a unicorn. How utterly delightful to have such a unique and wonderful addition to the team!
Chelsea applies her background in art and technology to helping agents grow and succeed using Listing Concierge. Always ready to go the extra mile for clients, she makes sure they receive top-notch marketing campaigns. Never one to shy away from a challenge, Chelsea brings her A game to the workplace and to after-hours interests. Before retiring her skates, Chelsea was known as the Feisty Fowl at the roller derby – plucky! And she loves mixing it up in the kitchen as well, hoping to write her own cookbook one day. We think she sounds wonderfully versatile, helpful and ready to inspire at any given moment.
Shana will do whatever it takes to give her clients wonderful marketing materials. As a Listing Concierge coordinator and a Rugged Maniac competitor, she’s great at overcoming obstacles, staying the course and scaling large projects in a single bound. At the end of each finish line, she can’t wait to see her clients’ smiling faces for a job well done. Open-minded, easygoing and always there for others, Shana likes to keep active, search out good food and can’t live without her cup of Joe. Her motto is learn from yesterday, live for today and hope for tomorrow. Another winning strategy!
Data, analytics, research and development – did you ever wonder who makes sense of it all? Enter in Oscar, an all-in-one marketing analyst. He has his finger on the pulse of Google Analytics, Google Tag Manager and the company’s Google My Business™ pages. Oscar also builds our research library of real estate marketing products. He believes in seizing opportunities when they present themselves, like break dancing with his crew when the mood hits or rustling up some delectable garlic noodles on a whim. We’re not taking our eyes off Oscar, he might just bust a move not to be missed!
Count Malik in for 100% effort no matter what he does. He loves to dig in and work to the max reaping the rewards of a job well done as marketing coordinator. A self-proclaimed natural-born leader, he pays close attention to the details and applies his creativity and innovative ideas to agents’ business plans. Graduated cum laude, this hard-working team player also plays hard and wins big in basketball. Way to go, Malik!
Trevor works with agents and team members to develop creative and effective marketing campaigns. He helps grow these relationships by working closely with both groups offering his experience, insights and support. At work, Trevor shines as an expert Listing Concierge marketing coordinator; at home, he’s a master of the barbeque. A gracious dinner party host, he gathers friends and family once a month for whatever’s cooking in his kitchen or on the grill. Whatever Trevor takes on, he gets high marks for bringing his unique gifts to the table.
Friendly, outgoing and always ready with a smile, Alyssa cheerfully jumps in each day to assist agents by producing excellent marketing pieces that show off their property listings. Her strong social media background is a powerful asset in helping agents promote their business online in an impactful way. An avid Disney fan, she must also have an affinity for the Star Wars series since her new puppy is named Chewy after Chewbacca from the film. The force is definitely with Alyssa!
With over 25 years in the real estate industry, Tylene knows a thing or two about creating marketing magic for agents. Her goal as a Listing Concierge coordinator is to help clients shine by providing a positive, caring and confident environment that encourages a successful working relationship. Tylene is also an outdoorswoman – she loves to hunt, fish and garden, so if you’re wondering where Tylene is after hours, look to the great outdoors!
Always ready and willing to help agents in any way she can, Alyvia follows through on all agent requests with an attention to detail that doesn’t go unappreciated. As a Listing Concierge coordinator, Alyvia’s clients can count on her to deliver exactly what they expect – professional Listing Concierge materials that effectively complement the success of their business. Alyvia’s second language is American sign language, yet another unique and helpful tool she has up her sleeve.
Matt takes pride in being able to adapt to any situation that comes his way. A progressive thinker, both positive and encouraging, his special qualities are instrumental to his success as a Listing Concierge coordinator. He easily adapts to unique situations and provides effective solutions. Some fun facts about Matt: he played the piano from the age of five, and he’s kept every one of his movie ticket stubs since he was 16 years old – I guess we know where to find this silver screen lover after work hours!
This Listing Concierge coordinator approaches agents’ needs with optimism and a smile, while juggling challenges gracefully and maintaining a team spirit. Marcy is bright and bubbly with an infectious, positive personality. She loves to dig for vintage treasures as well as dig in the sand at the beach. She’s a trained holistic nutrition and diet consultant, and a family constellation facilitator (exploring the impact of ancestry on modern-day life). Marcy has a wide range of interests. She served a mission in New Zealand, created an award-winning parade float for Coldwell Banker®, and we can’t leave baton twirler out of her credits – that’s just too much fun!
Creating marketing campaigns for agents, delivering effective plans and implementing ideas that show results are Sophia’s main objectives as a Listing Concierge coordinator. Serious about getting her job done to the best of her abilities, Sophia also likes to add humor for balance. Open-minded, kind and caring, she’s thrilled to be part of her awesome team. A side note about Sophia is that she loves tangy taste treats including vinegars, mustards and sweet and sour sensations. And we think she has all the ingredients necessary to delight her clients as an excellent coordinator.
With Kennedy, it’s all about connecting. Whether it’s strategizing with agents on ways to help take their business to the next level, or organizing a spontaneous evening out with girlfriends, Kennedy’s strength lies in coming up with great ideas and making someone’s day. Her creative thinking translates into effective marketing contributions as a Listing Concierge coordinator. The self-described “life of the party,” Kennedy enjoys thrifting and scoring unique gems to complement her one-of-kind mind.
As the first in his family to graduate high school and then college, Juan exemplifies his favorite quote: “Never, ever give up: still I rise.” He lives by that mantra and inspires others to do the same. Juan has a keen musical ear, he can play most instruments and he can do a backflip on command – impressive! As a Listing Concierge Coordinator, we’re certain Juan’s agile nature and perseverance will prove to be great assets in his successful career ahead.
Gibu likes to think of the listing process as making a cake and he’s in charge of the toppings (the final touch being the client report). Along with his eye for details, a winning attitude and an infectious smile, Gibu likes to be helpful whenever possible. He has a bachelor’s degree in mechanical engineering and a master’s degree in business administration. And though he’s mastered these other disciplines, he can’t live without his favorite indulgence – ice cream. With all these desserts on his mind, it’s no wonder he’s got a reputation as a sweet guy.
Upbeat, optimistic and an excellent communicator, Cassandra loves working with every kind of person, and it shows. On top of ensuring timely and accurate marketing pieces on a regular basis, she also won the 2018 Coldwell Banker® Marketing Star Award. On a steady course of blue skies ahead, Cassandra’s glass-half-full attitude is spilling over into her personal life. Happily married to her high school sweetheart, they recently were blessed with a beautiful baby boy – looks like her cup runneth over!
Chelsea is a powerhouse of creative communication. A self-proclaimed multi-tasking machine, she supports agents with marketing solutions for their brand. She considers herself a storyteller, combining marketing strategy skills with her creativity as a graphic artist for a winning approach. Whether it’s branding, brochure design or conceptual art, Chelsea delivers materials that seamlessly and effectively communicate the conceptual vision. Crafty, quirky, direct and kind, Chelsea started out as a go-getter: water- and snow-skiing since she was four, becoming homecoming queen and school mascot in high school, then studying visual design and merchandising and fine art photography. Clearly, Chelsea is still on the move with no end in sight.
A self-described problem solver, triple-checker and big-picture person, Carlyn has developed a keen attention to detail as a coordinator. Her natural analytic and creative sensibilities make her the perfect fit for her job. Outside of work, Carlyn sings and performs as well as produces and records audio and video content for local organizations and recording artists. She has taught first aid, CPR and babysitting courses through the American Red Cross and has mentored students competing in LEGO® robotics. Whew! With all that she does, we should probably sing her praises as a time management specialist, too.
More than an experienced, service-driven Listing Concierge coordinator, Kyleen is an effective marketing professional prepared to assist clients with their property marketing. She also prides herself on being ready at a moment’s notice to serve as a sounding board and provide new ideas that contribute to an agent’s success. Her excellent organizational skills, love of laughter and compassionate, loyal nature is apparent in her role as an expert coordinator. A seasoned equestrian and graduate of California State University with a B.A. in business administration and a certificate in human resource management from Sonoma State University, we’re eager to see what Kyleen will take on next.
Hold on to your well-rounded checklist, here comes Chelsea. A whirlwind of wonder, Chelsea (known as Sparkles to her crew) is a fun-loving Listing Concierge manager who’s been delighting agents and coworkers for 15 years. Fun, funny, thoughtful and quick-witted, Chelsea recently fulfilled one of her lifelong dreams – to become a mother. Congrats and welcome, baby CeCe! But wait, that’s not all. She’s a painter, crafter, fixer-upper, skier, licensed real estate agent and she speaks Italian (but according to her, only after some red wine and only in Italy – when in Rome, Chelsea). Wherever you are, whatever you’re up to, we think you’re magnifica!
Accomplished in business and life, there’s no grass growing under Sandi’s feet. With a master’s degree in business administration, an advanced certificate in internet marketing, as well as being a certified mediator and a licensed real estate agent, it looks like Sandi is totally equipped to help agents maximize their marketing materials for certain success. Never a dull moment for Sandi, she has stories to share about her life outside the office including her dinner with Princess Diana (so cool) and her sailing-the-seas yarns from her six months in Mexico upon her sailboat. We’re all ears!
A degree in international business with a focus on the Korean language and marketing, along with a year of studying abroad, has prepared Christine well for her role as marketing coordinator. Her experience has taught her to be patient, personable and make sure that she is relatable to agents, so she can provide them with the best service and experience. Christine’s motto is to always treat others the way you want to be treated. That works in any part of the world.
As a Listing Concierge coordinator, Dylan creates “marketing magic.” Presto, change-o and poof, another happy agent with a sold sign going up. Dylan is professional, knowledgeable, courteous, funny and committed to providing excellent customer service to agents. Off the clock, Dylan is a professional photographer. Around the office, Dylan describes himself as a human garbage disposal because he’ll eat almost anything given to him. Poof. It’s gone.
Agents have a lot of powerful marketing tools at their disposal. Good thing they have a powerful Listing Concierge coordinator behind them in Melissa. She brings a strong work ethic and stronger desire to provide great customer service in helping them find what works best for their listing – brochures, postcards, website, tv and YouTube. She’s a people pleaser and dedicated to doing the best job at all times. When she’s not juggling media options, she loves to play volleyball. We’re sure there’s plenty of power in her game, too!
Behind every great agent is a great marketing coordinator – someone who is detailed and disciplined enough to make sure that local agents have the marketing materials needed for their listing. That’s why they love working with Chandler. This graduate from the University of Cincinnati loves his music and eating at Skyline Chili at least once a week. We’ve never been, but with his attention to detail, it’s now on the list.
Could it be Arlen’s tireless dedication to his craft, which he has been honing since launching his first app back in college? Or his empathetic nature that enables him to so aptly anticipate and dig into agents’ pain points and work towards meaningful solutions? Maybe it’s Arlen’s flexibility to work cross-functionally, to ask the right questions and launch the right products at the right time that make him so effective at his job. It’s probably NOT his champion pasta-eating ability (just don’t get between him and a plate of bucatini is all we’re saying). Whatever it is, we’re glad he’s got it!
If “strategy” isn’t Melani’s middle name, it should be. She defines the why, when and what of the product and makes sure it is in alignment with the company strategy and roadmap. An enthusiastic collaborator, she works with cross-functional teams from a product’s conception through launch – and beyond. She loves to get down to the nitty-gritty to figure out what the problem is and then be able to work with an amazing team to solve it.
What does it take to lead the nation’s largest real estate marketing agency? A wealth of industry experience, a creative mind, the ability to nimbly pivot with change and an inspiring spirit. Mike checks all those boxes, then adds more: A sense of humor, the most talented team in the industry and an intense desire to listen to the client. Mike has been a long admirer and promoter of good brands. After 20 years in the car industry, working for Nissan North America, he joined Coldwell Banker Real Estate LLC in 2008 where he guided a string of innovations as the CMO before he was promoted to COO. Jersey raised, NYC, LA and Nashville cultured, Mike is also a father of three daughters and husband to a saint.
As national vice president of product marketing, Kacie is catapulting real estate into the future one software application at a time. Fueled daily by Chipotle burrito bowls, the 20-year-company veteran uses forward-thinking to implement innovative products that help take agent businesses to the next level. Kacie has a larger-than-life personality filled with passion and determination, and when it comes to her career goals, she prefers to swing for the stands. Like her tech idol Steve Jobs, she’s looking to “put a dent in the universe.” When Kacie isn’t making a difference in real estate, she and her husband, Scott, spend their weekends proudly cheering on their two daughters, Sofia and Ava, in cheerleading and soccer.
What do you get when you combine an amateur genealogist with an owner of three cats? That’s right: You get the national director of listing syndication and MLS management for Coldwell Banker. In other words, Todd is committed to helping agents garner the widest possible exposure for their listings – across a myriad of dynamic partner sites. Todd is also the gatekeeper of all-things MLS, where he is ready and willing to trouble shoot property issues at a moment’s notice, or better yet, prevent them before they ever happen.
Perhaps what makes Ken best at his job as the national director of product support is his ability to remain even-keeled and joyfully optimistic. Or maybe it’s his ability to relax while nourishing his soul as he whips up a batch of the “soup du jour.” (Join him on Pinterest for the latest soup challenge.) While he’s in the kitchen, he’s bound to be surrounded by his furry family as he cooks, which includes a rescue pit bull named Ellie Mae and a chocolate lab named Kharma Jean. And, whatever you do, make sure to let him out of the Sarasota, FL parking lot first, or you may see him in your rearview mirror since he proclaims that he drives fast and tailgates!
Kerry’s focus is to develop, launch and manage systems and programs that help real estate agents build their real estate business and assist all NRT operating companies in recruiting and retaining top agents. She specializes in developing and managing products and relationships with partners such Facebook, Instagram, Zillow, Trulia, Market Leader, Tiger Pistol, Adwerx and the national Coldwell Banker brand. Her deep institutional knowledge and understanding of NRT and the real estate business lends itself well to product management.
There’s something to be said about the person with the greenest lawn on the block. They hold themselves to a higher standard – and Kim is no exception. When she’s not tending to her yard, the avid gardener is helping agents grow their businesses through fresh and creative marketing. As the director of Listing Concierge, Kim and her team make sure that agents have the best possible marketing for their listings. And while she may not be able to refuse a cinnamon roll…a donut… pizza… okay, fine… a taco, too, she refuses to call a glass half empty. Kim prides herself in being able to find the positive in the negative. In fact, the mother of three believes that “you’re never fully dressed without a smile.”
When this concert-aficionado (she’s seen over 350 artists live) isn’t breaking it down at a show, she’s breaking down the design of our products, including Desk and Prospect Square. The reasonable side of Gina likes to use research to simplify the complex, while the adventurous side encouraged her to win an Instagram contest by rappelling off the roof of a 46-story skyscraper in downtown San Francisco. Perhaps this blend is what makes Gina successful in leading her team to make our products functional and visually appealing! She’s up for any challenge, whether it be creating wireframes and prototypes, being interviewed by Inman or even snorkeling at Silfra in Iceland to touch two continental plates at once.
How many people can say they had penguins attend their wedding reception? Katie can – her wedding was held at an aquarium! In her role as product manager, Katie makes sure the tools The Studio designs, develops and implements for agents are exactly what they need to succeed in real estate. She lends an ear, finding out what agents struggle with, what frustrates them and what things delight them to better inform product decisions. Katie might be a bit on the quiet side, but she is very loyal, direct and also crafty. She knits and sews, primarily for babies and pets. She is also a Certified Scrum Product Owner and Project Management Professional.
Heidi oversees a product portfolio of in-house and third-party marketing products, all designed to delight agents and customers. She serves as the product manager for Listing Concierge, and is responsible for the strategy, roadmap and feature definition of the platform. No two days in the life of a PM is ever the same. Her typical day starts with a 20-minute daily stand-up, where she gets status updates from the IT development team and creates a list of the priorities the development team needs to focus on. She always has time to listen to feedback from agents and find new ways to solve problems. Pizza-loving Heidi holds a California real estate license and a product management certification.
Craig has his hands full. He researches and develops products, launches them with others in The Studio and maintains and supports those products with our Help Desk, field support and customer success teams. Part IT enthusiast, part business whiz, Craig taps into his wide range of experience to master both realms of the Product sphere. To really understand who Craig is, we took a look at his past. He was the high school salutatorian, a great racquetball player and once let three chickens loose in his high school as a senior prank. Two of those are true, can you tell which is the lie?