We are proud to support some of the most successful and influential agents and brokerages. We help drive their success by focusing on:
CREATIVE
We conceptualize and craft attention-grabbing marketing messages and materials that help agents win more business and brokerages win more agents.
STRATEGY
We are in the field every day, working side by side with agents and local brokerage leaders to support their recruiting, retention and adoption of products and programs.
the work
We support all the platforms, products and programs that make real estate easier.
LISTING CONCIERGE
Win the listing. Prove your value. Turn one listing into three. Developed to make property marketing both highly impactful and incredibly easy, Listing Concierge – a national ANA B2 award winner – does more than let agents create custom marketing in minutes for a fraction of the retail price. It helps them win more listings by impressing sellers, defend their commission because of the excellent service they provide and earn referrals when the seller’s neighbors see the beautiful property marketing.
With more than 100,000 agent orders to date, Listing Concierge produces professional marketing materials including property video tours, impressive photography, online advertising, social media posts, targeted emails and much more. Listing Concierge saves agents time, so they can focus on building their business.
DESIGN CONCIERGE
Our revolutionary Design Concierge platform lets real estate agents build on the power of the Coldwell Banker® brand and stand out in a crowded marketplace with a unique, custom-crafted identity all their own. Design Concierge delivers memorable logos, professional bios, personalized listing presentations, brochures and more. With custom and semi-custom assets available, The Studio’s talented design team combined with the agent’s creative vision can craft a suite of professional and impactful materials that leave a lasting impression.
REVEALING REALVITALIZETM
The Studio is often tasked with introducing new programs to agents and their clients. Some are easy to understand, while others require more finessing. The innovative RealVitalizeTM program, which offers sellers a way to prep their home for sale and fix it up with nothing up front, was one that presented a unique challenge. We had to take a complex program and deliver a clear and concise message to convey its benefits and desirability to agents and consumers alike. The Studio jumped in to sort out the program’s nuanced features and spell it out in no uncertain terms. Eye-catching graphics were added, and a cross-media arsenal of smart, strategic assets was created. Consumers got it, agents loved it, and both benefitted to the fullest from its attention-getting straight talk.
INSPIRING TESTIMONIALS
A glowing testimonial speaks volumes. And when it comes from top-producing agents, it carries a lot of weight. That was the approach The Studio took when tasked with creating a recruiting campaign that touted the effectiveness of Coldwell Banker® marketing programs. We created a dynamic video campaign using relatable testimonials from leading agents who explained how Coldwell Banker and its products have helped them win more business, earn more money and streamline their work.
DRIVING BUZZ FOR BIG CLAIMS
When Coldwell Banker Realty learned it was #1 in several markets across the country, The Studio sprang into action to help our client drive buzz about its leadership position. As the old real estate adage goes, “all real estate is local,” so we knew local flavor was key. Rather than deliver the standard self-serving assets bragging about this new claim, we flipped it to thank clients for their role in this accomplishment. The result: a beautiful campaign of social assets, postcards and eBlasts featuring a bold message of thanks that showcased iconic local scenes within the text.
COLDWELL BANKER GLOBAL LUXURY®
Every luxury brand commands an aura all its own, and Coldwell Banker Global Luxury® is no exception. When Global Luxury went in search of a refresh of its brand identity, The Studio’s creative team rose to the challenge, winning an ANA B2 Gold award in the process. The new sophisticated and refined Global Luxury aesthetic that we created stands boldly apart, while remaining unmistakably connected to its Coldwell Banker® parent company – proof that even the most impeccable brand can be improved upon.