Inventors and innovators. Doers, dreamers and thinkers. Makers and magicians. We’re all these and more. And we’re all here in The Studio.

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Anyone whose motto is “Life is too short to drink bad wine” is someone we want to hang out with. Andrea is the field marketing manager for the Tampa Bay region, where she works closely with agents to educate them on using company tools to manage and grow their business. She loves what she does because she’s a ‘people-person’ and enjoys relationship building. If it were up to her 10-year-old self though, she’d transform into Olivia Newton John – and really, who wouldn’t for a chance to dance with John Travolta?!

Tampa, FL
Strategy

Andrea Berend

Field Marketing Manager

As a creative services manager, Moraima leads a team of graphic designers to provide eye catching designs to help The Studio’s clients stand out from the crowd. And speaking of standing out, Moraima (Latin for “she who is as beautiful as the blueberry tree”) may seem like a unique name, but it’s quite popular in her family – her mother and sister are also named Moraima! Our Moraima has been with the company nearly a decade so far, first in Los Angeles and now in Atlanta. What also makes her good at her job is the passion she has for collaborating and problem-solving with a variety of staff from all regions of the company. As a former pole vaulter, she’s able to find ways to jump over any obstacle, making her exactly the sort of person you want on your team.

Atlanta, GA
Creative

Moraima Randazzo

Creative Services Manager

Our national creative director needs no introduction. His art work has been on display at museums and galleries around the world. He’s published four books. And he oversees the creative direction at The Studio. His name? Sloan. William Sloan. For someone who loves the creative world just as much as he loves people, Bill’s role in The Studio is a natural fit. You can catch him while he’s eagerly keeping agents ahead of the competition with eye-catching campaigns, or after-hours, read the musings on his namesake blog for a peek at his current creative inspiration.

Sarasota, FL
Creative

William Sloan

National Creative Director

Help agents live exceptional lives! To Gina, the most important part of the business is supporting the agents by offering comprehensive marketing programs and tools, through publicity and advertising, as well as networking events designed to attract new clients, maintain customer relationships and sell more homes. As busy as she is at work, Gina makes the time to go to country music festivals, dance (especially line dance), play tennis, ski and travel.

Florham Park, NJ
Strategy

Gina Grossmann

Field Marketing Manager

As someone who is proficient in marketing strategy, Joyce loves helping others find their brand direction and voice, which is the perfect fit for her job – much like solving a 1000-piece puzzle. When she’s out in the field meeting with new and experienced agents, she takes the time to process their input and provide direction for the next steps they can take to marketing success. She’s a self-declared “left-brain/right-brain marketer” who is equally comfortable navigating an Excel spreadsheet as she is overseeing the creative process to help agents build their book of business. In her spare time, she loves to try new recipes from one of her many cookbooks or volunteering as a career coach (we told you she loves to help others).

Chicago, IL
Strategy

Joyce Holman

Field Marketing Manager

When she’s not practicing her backswing or resting her vocal cords for a night of karaoke, this field marketing director is all about implementing marketing strategies for Coldwell Banker NRT’s affiliated agents, senior leadership and field marketing managers. Based out of Atlanta, Leslie oversees the Carolinas, Mid-Atlantic, Philly and central PA. This always-on-the-go gal finds Zen in playing the piano and enjoys volunteering on mission trips.

Atlanta, GA
Strategy

Leslie Williamson

Field Marketing Director

If “strategy” isn’t Melani’s middle name, it should be. She defines the why, when and what of the product and makes sure it is in alignment with the company strategy and roadmap. An enthusiastic collaborator, she works with cross-functional teams from a product’s conception through launch – and beyond. She loves to get down to the nitty-gritty to figure out what the problem is and then be able to work with an amazing team to solve it.

Sarasota, FL
Product

Melani Sunderman

National Product Manager

As the field marketing manager for our Greater Los Angeles region, Rachael helps Coldwell Banker NRT agents, branch managers and marketing coordinators live exceptional lives through the company’s Core 4 values. From developing local and creative marketing campaigns to offering educational opportunities around Coldwell Banker’s marketing product suite, Rachael is a rock-star brand ambassador for all things Coldwell Banker. Interestingly, she hails from a Midwest family of rock, mineral and lapidary suppliers. We think she’s a gem!

Los Angeles, CA
Strategy

Rachael Kimsey

Field Marketing Manager

Dustin is as passionate about helping agents reach their full potential as he is about cheering on his kids from the sidelines at their baseball games, because Dustin loves to see others succeed. What else can be said about Dustin? He’s never a quitter! In fact, he’s halfway through his goal of visiting all 30 MLB baseball stadiums. These qualities make Dustin a spectacular field marketing manager. Always happy to lend a hand, he makes sure that every Coldwell Banker NRT affiliated agent in Sacramento can maximize the resources available to help them succeed. Fun, loyal and charismatic, Dustin is the kind of guy people love to be around, especially when he puts his sublime BBQ skills to practice.

Sacramento, CA
Strategy

Dustin Romero

Field Marketing Manager
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Help agents live exceptional lives! To Gina, the most important part of the business is supporting the agents by offering comprehensive marketing programs and tools, through publicity and advertising, as well as networking events designed to attract new clients, maintain customer relationships and sell more homes. As busy as she is at work, Gina makes the time to go to country music festivals, dance (especially line dance), play tennis, ski and travel.

Florham Park, NJ
Strategy

Gina Grossmann

Field Marketing Manager

“Go, fight, win” is the perfect catchphrase for Kat. She’s always on the go, managing a busy team of graphic designers from The Studio’s Sarasota, FL office and overseeing the design and production of Coldwell Banker NRT Core 4 Values marketing materials. She fights every day to work more efficiently and produce more creative and impactful designs. And she wins again and again, racking up multiple Silver and Gold Addy awards over the years for her amazing work. Outside of the office, Kat likes to collect driftwood and secretly hopes to someday be part of a home improvement show.

Sarasota, FL
Creative

Katrinka Sloan

Creative Service Manager

If you’ve ever read a media story about a celebrity home listed by Coldwell Banker or seen news coverage on how the latest marketing trend is helping homebuyers, chances are Roni was behind it! She’s the company’s resident media maven and master communicator. If you are looking for advice on how to handle a sticky situation, Roni is your go-to person who will ensure that you achieve rockstar status. She leads the national team of PR and social media pros that help agents to tell their stories and get the recognition they deserve. Roni’s wit is almost as sharp as the tools she uses for her needlepoint masterpieces, which are almost as on point as her dance moves. Boasting a membership with the Emerson elite, Roni certainly ‘gets by with a little help from her friends.’

Waltham, MA
Strategy

Roni Boyles

National Director Public Relations, Social Media

Will work for chocolate! Although she may work out of the Sunshine State, The Studio’s advertising manager for the Southeast region is not always one to spread the sunshine. And that’s A-OK. Julie is easygoing, dedicated, hard-working and genuinely cares about the work she does supporting the client’s marketing needs and affiliated agents. While we hear she is out looking for a new hobby, we do know that Julie holds a bachelor’s degree in criminology from Ohio State University – can we get an O-H, I-O!? – and has held her Florida real estate license since 2004.

Sarasota, FL
Creative

Julie Roller

Advertising Manager

Like a certain battery-powered bunny, Genifer just keeps going and going and going. Which is great for the Coldwell Banker NRT agents she supports, as her boundless energy and passion for her job keep her tirelessly focused on helping agents be more productive and efficient. When she’s not in the office, she puts her go-getter attitude to work on the ice, playing hockey and coaching her son’s team. Her dream is to travel the world, and we bet she’ll achieve it – Genifer lives by Wayne Gretsky’s famous words “You miss 100% of the shots you don’t take.”

St. Louis, MO
Strategy

Genifer Sgroi

Field Marketing Manager

If you know what AAF stands for (American Advertising Federation), then you know that getting an ADDY or AMY Award is a big deal – well, imagine if your work has racked up multiple Gold and Silver ADDYs and AMY awards over the past few years? That’s exactly the level of professional accomplishment The Studio’s own brand development manager, John Greske has achieved. In addition to his many accolades, he brings 25 years of experience, a fine arts background and a true passion for branding to his role. If you get the opportunity to work with John, just be sure to brush up on obscure movie trivia and quotes first or he’s liable to throw “Eskimo” at you as a test.

Sarasota, FL
Creative

John Greske

Brand Development Manager

Craig has his hands full. He researches and develops products, launches them with others in The Studio and maintains and supports those products with our Help Desk, field support and customer success teams. Part IT enthusiast, part business whiz, Craig taps into his wide range of experience to master both realms of the Product sphere. To really understand who Craig is, we took a look at his past. He was the high school salutatorian, a great racquetball player and once let three chickens loose in his high school as a senior prank. Two of those are true, can you tell which is the lie?

Madison, NJ
Product

Craig Ashinoff

National Director of Product Management

Even though he’s an accomplished multitasker capable of working across six states at once, Todd is surprisingly laid-back. And that’s a great trait to have when your job is guiding the marketing direction of Coldwell Banker NRT’s entire Northeast region. After more than 20 years in the real estate industry, Todd knows what it takes to effectively promote properties, recognize agents and position the company as a market leader. His ability to run rings around the competition isn’t limited to the workplace, though. He’ll zoom right past you on the weekends, too, as he’s also an avid runner and skier.

Waltham, MA
Strategy

Todd Lamothe

Field Marketing Director

Jeff is learning Russian, publishes novels, rides sport motorcycles and scuba dives. He’s also a huge Taco Bell fan. In his spare time (ha!), Jeff serves as the field marketing manager for Coldwell Banker NRT’s Central Pennsylvania region. Based in Lancaster, he helps Coldwell Banker affiliated agents grow their businesses and guide them through the powerful marketing technology offerings that help market homes and generate leads. His approach to helping agents is to motivate, empathize and suggest solutions to solving business obstacles. Jeff lived in SoCal before moving to Pennsylvania, where he earned a degree in marketing from Penn State and later his MBA while working as a full-time Realtor®.

Lancaster, PA
Strategy

Jeff Geoghan

Field Marketing Manager

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World’s Biggest Taylor Swift Fan (Matt)