By: Alice Garwood On any given day this year, an average of 60 new marketing job requests have been opened…
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At the risk of sounding cliché, let’s cut right to the chase: in terms of diversity and of our own…
Live a Life of Luxury
This year, The Studio has had the great honor and pleasure of playing an active role in the Coldwell Banker…
Top Three Marketing Tools for Coldwell Banker Agents
Coldwell Banker agents looking to grow their business know that effective, dynamic marketing is essential, and no one understands this…
By Tracy Ellison No, not this icon , these icons . You shouldn’t be surprised to know we have…
You’ve heard it before: It’s all about personal branding. And what could be more personal than a bio? To grow…
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Where would we be without support systems? They come to us in many forms – emotional support, moral support, financial…
I’ve been thinking about words a lot lately. Being a copywriter on The Studio’s Design Concierge team, I think about…
“It’s a great time to sell a home!” Yep, heard that loud and clear, and it just so happens I…
Listing Concierge is a comprehensive spotlight marketing plan that agents use to win listings, prove their value, and turn one…
He asked the best questions. Smart questions. Sensitive questions. He wanted ideas for answers, as much as the answers themselves.…
How much would it cost an agent to piece together a marketing plan themselves? Including the valuable time it takes…
A spotlight is unforgiving after you’re 19. It’s true, spotlights show everything – every flaw, every wrinkle, every insecurity…
Known as elusive beings, widely believed to possess magical, even god-like, powers, concierges are highly valuable guides to have on…
She sees patterns, she said. And isn’t that a wonderful thing? Patterns in color? Patterns in behavior? Patterns in…
More time working from home means more opportunities to explore your creativity through video. While it may be hard to…
As a Field Marketing Director, Deb Pace has the pleasure of serving 80 offices in the East Central, Southeast, Southwest…
So, I did this presentation this week to my team and a bunch of other people within our company, and…
I recently had the pleasure of teaching a workshop for The Studio all about personality profiling. As a marketing and…
Seriously. If it were like a year ago, or, maybe better, how about 10 years ago, what would you like…
Inside the in-house agency is a hot topic today as most companies doubled down on investing in their internal agencies…
I recently came across a blog post I wrote 13 months ago – 35 days after Covid was declared a…
I love conversation. Always have. And here’s the key, a definition in fact, to good conversation – conversation is a…
My husband and I are replacing our garage doors – something the HOA will no doubt be ecstatic about. As…
Google’s report, “The Need for Mobile Speed”, found that 53% of visitors will leave a mobile webpage if it doesn’t…
Ready to take on 2021 and beyond with positivity and determination, Field Marketing Director Jeremy Brooks sees blue skies ahead.…
Coldwell Banker Realty prides itself on providing affiliated agents with the best tools to grow their business, bar none. At…
“Luxury is attention to detail, originality, exclusivity and above all quality.” – Angelo Bonati How do we convey “luxury”? How…
All real estate brokerages try to put their own spin on the same claim – they support agents with technology,…
Sarah Zalewski jokes that her husband thinks that all she does is attend Microsoft Teams meetings all day, but as…
At the risk of sounding cliché, let’s cut right to the chase: in terms of diversity and of our own…
This year, The Studio has had the great honor and pleasure of playing an active role in the Coldwell Banker…
Coldwell Banker agents looking to grow their business know that effective, dynamic marketing is essential, and no one understands this…
I like to think that my journey to Design Concierge Copy Manager began about a decade ago, when I worked…
Full of possibilities, a blank page is an invitation to create something exciting. For copywriters like us at The Studio,…
“Busy” doesn’t even begin to describe the everyday life of a Field Marketing Director, but Randy Bragdon and his team…
As the field marketing director for Northern California, Hawaii and Utah, Camy Walton’s role “changes day to day and moment…
It’s hard to believe it’s been a year since I wrote the blog post entitled, Game On: How 36 Hours…
Real estate agents are natural networkers – give them a crowded room (pre-COVID, of course) and they’ll have their business…
The Studio scored a perfect trifecta with the Association of National Advertiser (ANA) B2 Awards, winning Gold, Silver and Bronze…
In the stormy waters of today’s climate with COVID-19, how a business communicates and evolves its service can make or…
It’s great to be a part of a company you believe in. Coldwell Banker is the best in the industry.…
In 2019, The Studio, Coldwell Banker’s in-house marketing agency devoted to supporting Coldwell Banker Realty affiliated agents and brokerages, completed…
The Studio launched a new product in 2019 that’s making big waves in the real estate industry. It’s called Design…
Ever wonder why we create programs like Clients For life? Or how we do it? Here’s an inside peek into…
The Studio is now the nation’s largest in-house marketing agency exclusively serving the real estate industry and dedicated to serving…
It’s not easy to stand out as an original in today’s world. With access to so many look-alike options out…
Warp zones, jet packs and flying cars will eventually become the new norm, but until then traffic remains an unavoidable…
Have you ever worked with a videographer and heard them use some terminology you didn’t recognize? Well, it’s time to…
Creating an effective logo is a must when establishing a personal brand, and many agents turn to The Studio’s expert…
Much More Than Just a Catchy, Rhymey Slogan Following the successful nationwide launch of Coldwell Banker’s® Core 4 principles and…
As the video production part of The Studio, one of the latest trends our team has seen are agent videos…
As a copywriter on the Design Concierge team, I help create personal brochures for agents looking to enhance their brand…
The sudden lull in the real estate market brought on by COVID-19 hasn’t just affected agents, it’s forced The Studio…
Unfamiliar with vlogging? Well, here’s a little Vlogging 101 for you. Simply put, vlogging is a blog that features video…
As a member of the video production team, I’m often asked the same questions time and time again, so in…
While marketing listings is a top priority for most agents, it is arguably just as important for agents to market…
Read before hitting send. In today’s marketplace of texts, instant messages, Skype, Twitter and others, the email remains one of…
Instagram is a great way to market yourself, your business, have fun and show off your personality. Here are a…
Should I shoot and edit a video on my own or hire a professional to do it for me? Quick…
I never knew that state real estate rules would have such an impact on my life. As a senior copywriter…
While some may think Q4 in real estate marketing is a sleepy time of reflection, think again! We’re just weeks away…
As a new addition to The Studio as a junior copywriter (I graduated with a journalism degree a few months…
I can’t tell you how many Starbucks stores I see in a given month. There’s one across the street from…
Posting videos to your social media pages can be a great self-marketing tool. These don’t have to be professionally shot…
Field Marketing Specialists (FMS) have been popping up around the country as a new position to help agents dive deeper…
Here at The Product Studio, we’re intently focused on bringing our community of agents and employees together in new and…
I’ll bet it’s a little of this, a hefty portion of that, plus a whole lot of stuff plopped smack-dab…
Five Key Takeaways From Our First Ever Realogy & Coldwell Banker® Product Summit This summer, one could argue that The…
Working for The Studio’s copywriting team is detailed — very detailed. You wouldn’t think creating marketing pieces like brochures, property…
Are you ready to video edit? I am often asked what video editing software I use. And frankly, I love…
Whether you’re a seasoned pro or a novice, being on camera is never easy. Many a grown man and woman…
Millennials are a force to be reckoned with in today’s real estate market, making up more than a third of…
I’m not worried, I’ve got a plan – a phrase I often used when discussing my future life goals. I…
With modern advances in smart technology, it often feels like we are surrounded with videos, and it can be a…
Your agent bio is often the first information clients find about you. While most buyers and sellers ask for a…
I’m a believer that the first 90 days at a job set the tone for the rest of your time…
One of the best things The Studio can do to support agents is helping brokerages find ways to recognize them…
The Top 10 Ways The Product Studio Conquered Summer Vacation Who has time for summer vacation when there are products…
A long time ago in an ad agency far, far away, I was given a piece of writing advice that…
Millennials have many regrets: from buying $6 lattes, to their iconic social media obsession, to perhaps, my own regret, being…
Five Key Takeaways from Our First Ever Realogy & Coldwell Banker Product Summit This summer, one could argue that…
Desk is Coldwell Banker NRT’s new productivity platform, and where agents start their day, access their apps, check for notifications…
There’s this recurring feature of Reader’s Digest called “Things your <INSERT ANYTHING> wishes you knew.” It’s a fun read and usually I learn…
One of the biggest challenges as a real estate agent is staying connected with your SOI (sphere of influence) –…
In my recent blog, I began to delve in to the untapped data goldmine – also known as the voice…
Ever wonder where your feedback is going? Participate in a survey and question, “Is anyone really listening?” Respond to a, “Would…
Shooting video on a mobile phone can be easy, but there are a few simple steps to take that will…
Anchored in the industry’s first open architecture platform, Desk, Coldwell Banker NRT’s suite of applications, enable agents to use our…
We live in a world where technology terms are loosely thrown around, but do we really know what they mean?…
The Studio recently launched Design Concierge in select Coldwell Banker NRT markets, so now’s a great time to introduce Frank…
I always like to think of CRM (Customer Relationship Marketing) as providing end-to-end coordination between the three functional pillars of…
While the term Customer Relationship Management (CRM) wasn’t spawned until the mid-1990s, businesses have been performing many of the functions…
I am now a copywriter who is part of the largest real estate marketing agency in the country. Actually, I…
All I read about in Inman News is regarding the new financial “deal” in real estate. Company Y is rebating…
I’m convinced that social media, smart phones and the internet have sucked the ability to write a proper sentence out…
On the 50th anniversary of the Stonewall Inn Riots, we are proud to have many Coldwell Banker NRT companies, employees…
When we talk about leads in real estate, we often use that term to mean a number of different things.…
This week I finished a painting — or the painting finished itself. I’m not sure which. There’s a thing that…
I’m not sure if you’ve noticed, but lot of people are talking about APIs. But what are they and why…
When you have a passion for real estate, it can develop into a passion for building great products for real…
“When I went to school, they asked me what I wanted to be when I grew up. I wrote down…
In March of 2017, we introduced Listing Concierge to our very first market: Sacramento/Tahoe in Northern California. Listing Concierge at…
In January, I spent a day at the Inman conference in NYC. There was a lot of discussion about technology…
What happens to your feedback? Do you ever wonder what happens to the feedback you submit within a product? To…
If you join our monthly TMAP (This month at Product) for Agents, which is open to all Coldwell Banker NRT…
Discover your own special skills, what sets you apart. Then utilize them to create your unique pitch. It’s all about…
As a Product Manager, feedback from users is a valuable gift. During product development, feedback is used to validate that…
Fresh from Coldwell Banker’s Gen Blue and Realogy’s RGX events, we wanted to share that The Product Studio held its…
There’s a common misconception that in order to fully test a design, you need to talk to a lot of…
The Product Studio lives, eats, sleeps and breathes user feedback and iteration. Our product managers spend a great deal of time…
Through its annual international awards program, Coldwell Banker recognizes agents who demonstrated exceptional sales production and leadership over the past…
When it comes to luxury real estate, no brand is more recognizable in the market than Coldwell Banker and its…
When it comes to selling luxury homes and estates, Coldwell Banker Global Luxury specialist Jonathan Radford is renowned among his…
I am a big believer in voice of customer. Feedback is gold in our world, and hearing agents’ golden nuggets…
Anyone out there a Shark Tank fan like me? My husband and I love it. We watch it with our kids and…
It was just about two years ago when we launched our first Listing Concierge pilot program for Coldwell Banker NRT…
It was a one-for-the-books kind of year. You know all that stuff about making you stronger? That was our year. 2017 was…
The real estate industry loves an acronym (CMA, DOM, MLS, FHA…). Every industry or organization has its own lingo or…
It’s your birthday! You wake up and your family has made you a wonderful breakfast-in-bed assortment of eggs, bacon, toast,…
There’s a thing that happens sometimes, when you’ve worked at something for a long time – painting, cooking, running, writing,…
Never-mind what I’m going to do. Just say go. It’s a photo shoot kind of day. I get to play…
There was a TV show a long, long time ago named Branded and all I remember about it is the…
So, one of my favorite people asked me to write a blog about a blog. I do requests, just so…
Social media can be one of the most effective and cost-effective tools to expand your sphere of influence, show your…
You’ve heard that content is king. That just means you have to post interesting things on social media to get…
Real estate agents are constantly managing every aspect of their business, from admin to marketing and everything in between. Every…
Technology is undoubtedly a major force in all industries and since real estate is no exception, The Studio has combined…