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The Studio Rebrand

By adminMay 17, 2022
May172022
Blog The Studio Rebrand

The Studio is going through a transformation — an ongoing transformation, to be honest. Originally conceived as the in-house marketing…

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Mar112021
Blog What diversity means to me

What Diversity Means to Me

At the risk of sounding cliché, let’s cut right to the chase: in terms of diversity and of our own…

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Mar102021
Blog BillSloan LifeofLuxury 1

Live a Life of Luxury

This year, The Studio has had the great honor and pleasure of playing an active role in the Coldwell Banker…

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Mar92021
Blog 5 Questions with Leslie Williamson

Top Three Marketing Tools for Coldwell Banker Agents

Coldwell Banker agents looking to grow their business know that effective, dynamic marketing is essential, and no one understands this…

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Personal Branding for Real Estate Agents: Design Concierge Delivers

By adminMay 9, 2022
May92022
Blog Branding is Our Business

Consistent. Personal. Powerful. You’ve heard it before – the pillars that mark effective branding. The most iconic company brands deliver…

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Meet the Talent Vanessa Houston, Copywriting Manager

By adminApril 25, 2022
Apr252022
Blog Meet the Talent Vanessa Houston, Copywriting Manager

In just four years, Copywriting Manager Vanessa Houston has witnessed an evolution of The Studio. Based out of Sarasota, she…

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Meet National Creative Director, Bill Sloan

By Rachael CarlsonApril 8, 2022
Apr82022
Blog 22AC55 STU National Studio Blog Bill Sloan Meet the Talent Final

Without Bill Sloan, The Studio wouldn’t be the same. His wealth of knowledge and incredible leadership experience are only second…

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Telling Brand Stories, One Video At A Time

By Rachael CarlsonMarch 25, 2022
Mar252022
Blog Telling Brand Stories, One Video At A Time

Video truly is taking over the world. From YouTube to reels, live streams and TikTok, it’s hard to open an…

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Meet Media Project Manager, Stacy Juaire

By Jennifer McGuireMarch 15, 2022
Mar152022
Blog Meet the Talent – Stacy Juaire, Media Project Manager

The Studio, and really Realogy as a whole, is an excellent place to have a squiggly career. Of course, you…

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The Magic of Great Copy

By Rachael CarlsonMarch 15, 2022
Mar152022
Blog The Magic of Great Copy

Click here, learn more, let’s chat. Great copy tells a story so good – you just have to find out…

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Meet Senior Graphic Designer, David Anchondo

By Rachael CarlsonMarch 7, 2022
Mar72022
Blog Meet the Talent David Anchondo

David’s got talent. And in only four years at Realogy, he’s left an indelible mark on The Studio and its…

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Meet Motion Graphic Designer, Corey Norton

By Rachael CarlsonFebruary 23, 2022
Feb232022
Blog Meet the Talent: Corey Norton

If you’ve been at Realogy for 15 years, you’ve probably seen a thing or two. Meet Corey Norton, a Motion…

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Meet Director, Creative Operations, Jenny Panitch

By Rachael CarlsonFebruary 22, 2022
Feb222022
Blog 226HFW STU National The Studio Capabilities Assets Blog17

Take a person that’s great with numbers and reporting, super efficient, extremely organized and loves working with people. That’s Jenny…

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Multitasking Marketing Masters

By Alice GarwoodNovember 3, 2021
Nov32021
Blog MultiTasking blog art

By: Alice Garwood On any given day this year, an average of 60 new marketing job requests have been opened…

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Video Icons

By adminOctober 27, 2021
Oct272021
Blog Video Icons blog art Web

By Tracy Ellison   No, not this icon , these icons . You shouldn’t be surprised to know we have…

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Enhance Your Personal Brand with a Professional Bio

By Carma StahnkeOctober 20, 2021
Oct202021
Blog Professional Bio

You’ve heard it before: It’s all about personal branding. And what could be more personal than a bio? To grow…

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Your Content is Probably Decaying – Let’s Fix It

By Andrea GoymaOctober 13, 2021
Oct132021
Blog Content Decaying

In a perfect world, everything you publish on your website or blog would get tons of views and traffic, FOREVER.…

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In Support of Support

By Tracy EllisonSeptember 29, 2021
Sep292021
Blog In Support blog art

Where would we be without support systems? They come to us in many forms – emotional support, moral support, financial…

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The Binky, The Book or The Ball

By Nancy EakinSeptember 22, 2021
Sep222021
Blog blinky book ball blog art v2

I’ve been thinking about words a lot lately. Being a copywriter on The Studio’s Design Concierge team, I think about…

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My RealVitalize®

By Bob TamburriSeptember 21, 2021
Sep212021
Blog My RealVitalize blog art

“It’s a great time to sell a home!” Yep, heard that loud and clear, and it just so happens I…

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Agents Exposed: Listing Concierge is Doing its Job!

By Violet NelsonSeptember 15, 2021
Sep152021
Blog LC is doing the job blog art

Listing Concierge is a comprehensive spotlight marketing plan that agents use to win listings, prove their value, and turn one…

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Conversation with a Younger Self

By Bill SloanSeptember 1, 2021
Sep12021
Blog Conversation with a younger self blog art

He asked the best questions. Smart questions. Sensitive questions. He wanted ideas for answers, as much as the answers themselves.…

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Giving Agents Some TLC

By Violet NelsonAugust 25, 2021
Aug252021
Blog TLC blog art

How much would it cost an agent to piece together a marketing plan themselves? Including the valuable time it takes…

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Reflected Light

By Bill SloanAugust 18, 2021
Aug182021
Blog blog art Reflected Light

A spotlight is unforgiving after you’re 19.   It’s true, spotlights show everything – every flaw, every wrinkle, every insecurity…

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Concierging– From There to Here

By Lauren OosterlinckAugust 11, 2021
Aug112021
Blog 21SCC2 STU National The Studio Blog Lauren O Art

Known as elusive beings, widely believed to possess magical, even god-like, powers, concierges are highly valuable guides to have on…

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Patterns

By Bill SloanAugust 4, 2021
Aug42021
Blog blog art Patterns

She sees patterns, she said. And isn’t that a wonderful thing?   Patterns in color? Patterns in behavior? Patterns in…

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7 Tips to Instantly Shoot Better Videos

By Dana JenningsJuly 22, 2021
Jul222021
Blog studio video blog

More time working from home means more opportunities to explore your creativity through video.  While it may be hard to…

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5 Questions with Deb Pace

By Kristina SmithJuly 14, 2021
Jul142021
Blog 5 Questions with Deb Pace

As a Field Marketing Director, Deb Pace has the pleasure of serving 80 offices in the East Central, Southeast, Southwest…

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Creatively Speaking

By Bill SloanJuly 7, 2021
Jul72021
Blog Creatively Speaking

So, I did this presentation this week to my team and a bunch of other people within our company, and…

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Understanding the Benefits of Personality Profiling

By Angie ShaferJune 30, 2021
Jun302021
Blog Angie Shafer Personality Profiling1 blog art

I recently had the pleasure of teaching a workshop for The Studio all about personality profiling. As a marketing and…

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Here’s a Thought. What would you like to be doing?

By Bill SloanJune 23, 2021
Jun232021
Blog Heres a Thought

Seriously. If it were like a year ago, or, maybe better, how about 10 years ago, what would you like…

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Keeping it Real (Estate)

By Jan LoomisJune 21, 2021
Jun212021
Blog jan podcast

Inside the in-house agency is a hot topic today as most companies doubled down on investing in their internal agencies…

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13 Months of Mind-Blowing Changes

By Jennifer McGuireJune 16, 2021
Jun162021
Blog 13 Months of Mind Blowing Change blog art

I recently came across a blog post I wrote 13 months ago – 35 days after Covid was declared a…

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Conversation. It’s an art, after all.

By Bill SloanJune 9, 2021
Jun92021
Blog Conversation

I love conversation. Always have. And here’s the key, a definition in fact, to good conversation – conversation is a…

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Athletes, Artists and the Bin in the Back

By Jennifer McGuireJune 4, 2021
Jun42021
Blog Athletes and Artists Jennifer McGuire blog art 16

My husband and I are replacing our garage doors – something the HOA will no doubt be ecstatic about. As…

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Does Your Content Pass the 3-Second Rule?

By Andrea GoymaMay 26, 2021
May262021
Blog blog art 3 Second Rule v2 Art

Google’s report, “The Need for Mobile Speed”, found that 53% of visitors will leave a mobile webpage if it doesn’t…

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5 Questions with Jeremy Brooks

By Tracy EllisonMay 19, 2021
May192021
Blog 5 Questions with Jeremy Brooks

Ready to take on 2021 and beyond with positivity and determination, Field Marketing Director Jeremy Brooks sees blue skies ahead.…

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Fix It Up With Nothing Up Front – The RealVitalize Story

By Bob TamburriMay 12, 2021
May122021
Blog blog art RealVitalize

Coldwell Banker Realty prides itself on providing affiliated agents with the best tools to grow their business, bar none. At…

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Looking at Luxury

By Bill SloanMay 5, 2021
May52021
Blog blog art Global Luxury

“Luxury is attention to detail, originality, exclusivity and above all quality.” – Angelo Bonati How do we convey “luxury”? How…

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In Their Own Words – Agents Tell the CB Story

By Vanessa HoustonApril 28, 2021
Apr282021
Blog blog art Testimonial Recruiting

All real estate brokerages try to put their own spin on the same claim – they support agents with technology,…

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5 Questions with Sarah Zalewski

By Andrea GoymaApril 14, 2021
Apr142021
Blog 5 Questions with Sarah Zalewski

Sarah Zalewski jokes that her husband thinks that all she does is attend Microsoft Teams meetings all day, but as…

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What Diversity Means to Me

By Kristina SmithMarch 11, 2021
Mar112021
Blog What diversity means to me

At the risk of sounding cliché, let’s cut right to the chase: in terms of diversity and of our own…

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Live a Life of Luxury

By Bill SloanMarch 10, 2021
Mar102021
Blog BillSloan LifeofLuxury 1

This year, The Studio has had the great honor and pleasure of playing an active role in the Coldwell Banker…

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Top Three Marketing Tools for Coldwell Banker Agents

By Carma StahnkeMarch 9, 2021
Mar92021
Blog 5 Questions with Leslie Williamson

Coldwell Banker agents looking to grow their business know that effective, dynamic marketing is essential, and no one understands this…

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The First 100 Days: What’s It Like Working at The Studio?

By Jessica DecinaMarch 3, 2021
Mar32021
Blog my first 100 days

I like to think that my journey to Design Concierge Copy Manager began about a decade ago, when I worked…

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Copywriting 101: The Creative Studio Approach

By Vanessa HoustonFebruary 24, 2021
Feb242021
Blog Bob Tamburri Keeping it Friendly ART 1

Full of possibilities, a blank page is an invitation to create something exciting. For copywriters like us at The Studio,…

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5 Questions with Randy Bragdon

By Kristina SmithJanuary 19, 2021
Jan192021
Blog Bragdon Randy 2 1

“Busy” doesn’t even begin to describe the everyday life of a Field Marketing Director, but Randy Bragdon and his team…

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5 Questions with Camy Walton

By Alice GarwoodJanuary 12, 2021
Jan122021
Blog 5 Questions with Camy Walton

As the field marketing director for Northern California, Hawaii and Utah, Camy Walton’s role “changes day to day and moment…

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One Coldwell Banker, One Year Later

By Kacie RickerOctober 26, 2020
Oct262020
Blog 205XHX ONE CB Blog Art

It’s hard to believe it’s been a year since I wrote the blog post entitled, Game On: How 36 Hours…

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The Mother of All Annual Stat Updates

By Jennifer McGuireAugust 19, 2020
Aug192020
Blog Mother of all Updates

Real estate agents are natural networkers – give them a crowded room (pre-COVID, of course) and they’ll have their business…

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The Studio Wins Big in the ANA B2 Awards

By Jennifer McGuireAugust 13, 2020
Aug132020
Blog BIG SPLASH blog art

The Studio scored a perfect trifecta with the Association of National Advertiser (ANA) B2 Awards, winning Gold, Silver and Bronze…

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Today in The Studio: Kim Powell, Director of Listing Concierge

By Kim PowellJuly 22, 2020
Jul222020
Blog Today In Studio

In the stormy waters of today’s climate with COVID-19, how a business communicates and evolves its service can make or…

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Our People Make Us Great

By Bill SloanJuly 15, 2020
Jul152020
Blog Our People Make Us Great

It’s great to be a part of a company you believe in. Coldwell Banker is the best in the industry.…

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Listing Concierge: Best New Property Marketing Tool for Agents

By Scott McDougalJune 30, 2020
Jun302020
Blog  blog art Listing Concierge final

In 2019, The Studio, Coldwell Banker’s in-house marketing agency devoted to supporting Coldwell Banker Realty affiliated agents and brokerages, completed…

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Design Concierge: How Insight Turned Into Big Deal for Agents

By Scott McDougalJune 23, 2020
Jun232020
Blog  blog art Design Concierge final

The Studio launched a new product in 2019 that’s making big waves in the real estate industry. It’s called Design…

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Clients For Life: Customer Retention Program Driving Sales North

By Scott McDougalJune 16, 2020
Jun162020
Blog  blog art Clients for Life final

Ever wonder why we create programs like Clients For life? Or how we do it? Here’s an inside peek into…

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The Studio: The Story of an In-House Marketing Agency that Shines

By Scott McDougalJune 9, 2020
Jun92020
Blog  blog art The Studio final

The Studio is now the nation’s largest in-house marketing agency exclusively serving the real estate industry and dedicated to serving…

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The One and Only You

By Tracy EllisonJune 2, 2020
Jun22020
Blog Tracy Ellison The One and Only You Art

It’s not easy to stand out as an original in today’s world. With access to so many look-alike options out…

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Stay Productive with a Podcast

By Corey NortonMay 26, 2020
May262020
Blog Corey Norton stay productive on the road Art

Warp zones, jet packs and flying cars will eventually become the new norm, but until then traffic remains an unavoidable…

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Everything you always wanted to know about video terminology

By Dana JenningsMay 19, 2020
May192020
Blog Dana Jennings Video Terminology Art

Have you ever worked with a videographer and heard them use some terminology you didn’t recognize? Well, it’s time to…

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Five Tips for Creating the Perfect Personal Logo

By Carma StahnkeMay 12, 2020
May122020
Blog Carma Stahnke Five tips to create a logo

Creating an effective logo is a must when establishing a personal brand, and many agents turn to The Studio’s expert…

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What Core 4 Means to Us

By Vanessa HoustonMay 5, 2020
May52020
Blog Vanessa Houston  AmyCrawford Art scaled

Much More Than Just a Catchy, Rhymey Slogan Following the successful nationwide launch of Coldwell Banker’s® Core 4 principles and…

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Green Screen – not just for big budget productions anymore.

By Rick LangeApril 28, 2020
Apr282020
Blog blog green screen

As the video production part of The Studio, one of the latest trends our team has seen are agent videos…

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The Personal Brochure – A Better First Impression

By Carma StahnkeApril 21, 2020
Apr212020
Blog blog impact

As a copywriter on the Design Concierge team, I help create personal brochures for agents looking to enhance their brand…

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Rising to the COVID-19 Challenge Together

By Scott McDougalApril 13, 2020
Apr132020
Blog Scott McDougal Rising to COVID 19 Challenge

The sudden lull in the real estate market brought on by COVID-19 hasn’t just affected agents, it’s forced The Studio…

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To Vlog or not to Vlog?

By Alicia EisenbiseJanuary 15, 2020
Jan152020
Blog 2. Alicia Eisenbise vlogging Art

Unfamiliar with vlogging? Well, here’s a little Vlogging 101 for you. Simply put, vlogging is a blog that features video…

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Shoot to Thrill

By Rick LangeJanuary 6, 2020
Jan62020
Blog 1. Rick Lange RTM Post Art

As a member of the video production team, I’m often asked the same questions time and time again, so in…

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LinkedIn – The Business Builder

By Alicia EisenbiseDecember 30, 2019
Dec302019
Blog 4. Alicia Eisenbise use LI to build biz Art

While marketing listings is a top priority for most agents, it is arguably just as important for agents to market…

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Emails that get you noticed

By Andrew JaroshDecember 23, 2019
Dec232019
Blog 6. Andrew Jarosh Effective email tips  Art

Read before hitting send. In today’s marketplace of texts, instant messages, Skype, Twitter and others, the email remains one of…

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5 Ways to Make an Instant Impact on Instagram

By adminDecember 18, 2019
Dec182019
Blog 5. Alicia Eisenbise make an impact on instagram Art e1576681759413

Instagram is a great way to market yourself, your business, have fun and show off your personality. Here are a…

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Go with a pro or go it alone?

By Dana JenningsDecember 11, 2019
Dec112019
Blog 3. Dana Jennings Shoot vs. hire  Art e1576100970726

Should I shoot and edit a video on my own or hire a professional to do it for me? Quick…

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State Rules, Rule!

By Bob TamburriDecember 9, 2019
Dec92019
Blog STATE RULES RULE  blog art

I never knew that state real estate rules would have such an impact on my life. As a senior copywriter…

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Finishing the Year Strong: Four Product Launches. Five Weeks.

By Kacie RickerDecember 5, 2019
Dec52019
Blog 7. Kacie Ricker Finishing Strong Art e1575563507123

While some may think Q4 in real estate marketing is a sleepy time of reflection, think again! We’re just weeks away…

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The Giants of The Studio

By Kristina SmithNovember 26, 2019
Nov262019
Blog NEW TO THE STUDIO

As a new addition to The Studio as a junior copywriter (I graduated with a journalism degree a few months…

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Marketing Yourself First

By Shaan HassanNovember 21, 2019
Nov212019
Blog AGENT BRANDING blog art

I can’t tell you how many Starbucks stores I see in a given month. There’s one across the street from…

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Take a shot at shooting

By Dana JenningsNovember 19, 2019
Nov192019
Blog WHAT VIDEOS TO SHOOT blog art

Posting videos to your social media pages can be a great self-marketing tool. These don’t have to be professionally shot…

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A Day in the Life of a Field Marketing Specialist

By Lauren ParkerNovember 18, 2019
Nov182019
Blog FMS AGENDA blog art

Field Marketing Specialists (FMS) have been popping up around the country as a new position to help agents dive deeper…

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Opinions Wanted: Our first ever Virtual Innovation Lab (November 21 and 22)

By Kacie RickerNovember 15, 2019
Nov152019
Blog GettyImages 487394590 REV e1573747935926

Here at The Product Studio, we’re intently focused on bringing our community of agents and employees together in new and…

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What’s on your plate?

By Tracy EllisonNovember 12, 2019
Nov122019
Blog WHATS ON YOUR PLATE blog art e1573575701718

I’ll bet it’s a little of this, a hefty portion of that, plus a whole lot of stuff plopped smack-dab…

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Game On: How 36 Hours Changed Everything

By Kacie RickerNovember 7, 2019
Nov72019
Blog GAME ON blog art e1573137737375

Five Key Takeaways From Our First Ever Realogy & Coldwell Banker® Product Summit This summer, one could argue that The…

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The Devil is in the Details

By Nancy EakinNovember 5, 2019
Nov52019
Blog THE DEVIL IS IN DETAILS  blog art e1572983928267

Working for The Studio’s copywriting team is detailed — very detailed. You wouldn’t think creating marketing pieces like brochures, property…

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Mobile appetite for video creation

By Corey NortonOctober 29, 2019
Oct292019
Blog Corey Norton Mobile Appetite for Video Creation ART

Are you ready to video edit? I am often asked what video editing software I use. And frankly, I love…

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When on camera, practice makes perfect.

By Dana JenningsOctober 22, 2019
Oct222019
Blog Dana Jennings Speaking on Camera ART

Whether you’re a seasoned pro or a novice, being on camera is never easy. Many a grown man and woman…

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Connecting with millennial buyers

By Alice GarwoodOctober 17, 2019
Oct172019
Blog Alice Garwood How to Market for Millennials ART

Millennials are a force to be reckoned with in today’s real estate market, making up more than a third of…

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The Path of Missed Opportunities

By McKenzee HayesOctober 15, 2019
Oct152019
Blog McKenzee Hayes Path of Missed Oppties ART

I’m not worried, I’ve got a plan – a phrase I often used when discussing my future life goals. I…

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Audacity. How bad audio can kill a good video.

By Rick LangeOctober 10, 2019
Oct102019
Blog Rick Lange Audacity ART

With modern advances in smart technology, it often feels like we are surrounded with videos, and it can be a…

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Put your best bio forward

By Carolyn StavenOctober 8, 2019
Oct82019
Blog What makes a good agent bio ART

Your agent bio is often the first information clients find about you. While most buyers and sellers ask for a…

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74 Days and Counting

By Sarah ChristensenOctober 3, 2019
Oct32019
Blog Sarah Christensen 74 Days and counting ART

I’m a believer that the first 90 days at a job set the tone for the rest of your time…

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Promoting agents’ diversity, achievements

By Alice GarwoodOctober 1, 2019
Oct12019
Blog Marketing agents diversity

One of the best things The Studio can do to support agents is helping brokerages find ways to recognize them…

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The Top 10 Ways The Product Studio Conquered Summer Vacation

By Kacie RickerSeptember 19, 2019
Sep192019
Blog Kacie Ricker Top 10 Ways ART

The Top 10 Ways The Product Studio Conquered Summer Vacation Who has time for summer vacation when there are products…

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Keeping it Friendly

By Bob TamburriSeptember 17, 2019
Sep172019
Blog Bob Tamburri Keeping it Friendly ART 1

A long time ago in an ad agency far, far away, I was given a piece of writing advice that…

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How to keep the (home-buying) Millennials happy

By Kristina SmithSeptember 12, 2019
Sep122019
Blog Kristina Smith how to keep millennials happy ART

Millennials have many regrets: from buying $6 lattes, to their iconic social media obsession, to perhaps, my own regret, being…

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Game On: How 36 Hours Changed Everything

By Kacie RickerSeptember 11, 2019
Sep112019
Blog IMG 4227

Five Key Takeaways from Our First Ever Realogy & Coldwell Banker Product Summit   This summer, one could argue that…

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Desk. 2019 Inman Innovator Award Finalist

By Melani SundermanSeptember 10, 2019
Sep102019
Blog Mel Sunderman Desk Inman Innovator Award ART

Desk is Coldwell Banker NRT’s new productivity platform, and where agents start their day, access their apps, check for notifications…

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Five Things The Product Studio Wishes You Knew

By Kacie RickerAugust 8, 2019
Aug82019
Blog Kacie Ricker Five Things Product Studio Wishes blog art

There’s this recurring feature of Reader’s Digest called “Things your <INSERT ANYTHING> wishes you knew.” It’s a fun read and usually I learn…

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Challenge: Connecting with Your SOI | Solution: Coldwell Banker NRT

By Terrisa NevinAugust 6, 2019
Aug62019
Blog Terrisa Nevin Challenge Connecting with Your SOI blog art

One of the biggest challenges as a real estate agent is staying connected with your SOI (sphere of influence) –…

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Voice of Customer: An Untapped Data Goldmine (part two)

By Kacie RickerAugust 2, 2019
Aug22019
Blog voice of customer 2 0719

In my recent blog, I began to delve in to the untapped data goldmine – also known as the voice…

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Voice of Customer: An Untapped Data Goldmine (part one)

By Kacie RickerJuly 30, 2019
Jul302019
Blog voice of customer 1 0719

Ever wonder where your feedback is going? Participate in a survey and question, “Is anyone really listening?” Respond to a, “Would…

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Phone Video – Shooting Like a Pro

By Dana JenningsJuly 23, 2019
Jul232019
Blog Dana Jennings Blog Post Tips for shooting on a mobile phone blog art

Shooting video on a mobile phone can be easy, but there are a few simple steps to take that will…

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The Story of Desk

By Kacie RickerJuly 19, 2019
Jul192019
Blog Kacie Ricker The Story of Desk blog art

Anchored in the industry’s first open architecture platform, Desk, Coldwell Banker NRT’s suite of applications, enable agents to use our…

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Native, Web and Hybrid Apps, Oh My!

By Melani SundermanJuly 16, 2019
Jul162019
Blog Melani Sunderman NativeWebandHybridApps OhMy blog art

We live in a world where technology terms are loosely thrown around, but do we really know what they mean?…

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Frankly Speaking – About Design Concierge

By Carolyn StavenJuly 12, 2019
Jul122019
Blog Frankly Speaking blog art

The Studio recently launched Design Concierge in select Coldwell Banker NRT markets, so now’s a great time to introduce Frank…

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CRM – Use It To Your Full Advantage

By Craig AshinoffJuly 9, 2019
Jul92019
Blog Craig Ashinoff CRM 2

I always like to think of CRM (Customer Relationship Marketing) as providing end-to-end coordination between the three functional pillars of…

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CRM – Back to the Future

By Craig AshinoffJuly 2, 2019
Jul22019
Blog Craig Ashinoff CRM 1

While the term Customer Relationship Management (CRM) wasn’t spawned until the mid-1990s, businesses have been performing many of the functions…

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The View from Inside The Studio

By Vanessa HoustonJune 25, 2019
Jun252019
Blog The View from Inside The Studio blog art

I am now a copywriter who is part of the largest real estate marketing agency in the country. Actually, I…

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It’s Still About Trust

By Mike FischerJune 20, 2019
Jun202019
Blog Mike Fischer TRUST blog art

All I read about in Inman News is regarding the new financial “deal” in real estate. Company Y is rebating…

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5 Writing Mistakes That Send the Wrong Message

By Jennifer McGuireJune 12, 2019
Jun122019
Blog CuesYourWritingMightbeSending e1560349162552

I’m convinced that social media, smart phones and the internet have sucked the ability to write a proper sentence out…

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Find us at Pride

By adminJune 7, 2019
Jun72019
Blog GettyImages 1011203010

On the 50th anniversary of the Stonewall Inn Riots, we are proud to have many Coldwell Banker NRT companies, employees…

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Leads are people… with dreams

By Evan ConyJune 4, 2019
Jun42019
Blog Evan Cony Leads Are People

When we talk about leads in real estate, we often use that term to mean a number of different things.…

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Magic Time

By Bill SloanMay 30, 2019
May302019
Blog William Sloan Magic Time Art

This week I finished a painting — or the painting finished itself. I’m not sure which. There’s a thing that…

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APIs: Why We Care

By Arlen BitskyMay 28, 2019
May282019
Blog Arlen Bitsky API Blog Art

I’m not sure if you’ve noticed, but lot of people are talking about APIs. But what are they and why…

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Building Products with Agents, Not Just for Agents

By Heidi BonnelMay 24, 2019

When you have a passion for real estate, it can develop into a passion for building great products for real…

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The Pursuit of Happiness

By Bill SloanMay 22, 2019
May222019
Blog William Sloan The Pursuit of Happiness Art

“When I went to school, they asked me what I wanted to be when I grew up. I wrote down…

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Service Still Matters

By Kim PowellMay 20, 2019
May202019
Blog KimPowell ServiceBlog

In March of 2017, we introduced Listing Concierge to our very first market: Sacramento/Tahoe in Northern California. Listing Concierge at…

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Connecting with Clients

By Katie SobrayMay 16, 2019
May162019
Blog Katie Sobray Authentic Connections

In January, I spent a day at the Inman conference in NYC. There was a lot of discussion about technology…

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Feedback Leads to Product Improvements

By Danielle JurijczukMay 10, 2019
May102019
Blog Danielle Jurijczuk VOC Strategy Blog Art

What happens to your feedback? Do you ever wonder what happens to the feedback you submit within a product? To…

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What Exactly Is an MVP?

By Melani SundermanMay 8, 2019
May82019
Blog Melani Sunderman WhatExactlyIsanMVP

If you join our monthly TMAP (This month at Product) for Agents, which is open to all Coldwell Banker NRT…

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Creative License and/or Learner’s Permit

By Bill SloanMay 7, 2019
May72019
Blog William Sloan Creative License Art

Discover your own special skills, what sets you apart. Then utilize them to create your unique pitch. It’s all about…

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It’s All About the Feedback

By Katie SobrayApril 29, 2019
Apr292019
Blog Katie Sobray User Feeback

As a Product Manager, feedback from users is a valuable gift. During product development, feedback is used to validate that…

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Innovating, Vegas Style

By Kacie RickerMarch 28, 2019
Mar282019
Blog RGX 2019 3 19 MGM 0017

Fresh from Coldwell Banker’s Gen Blue and Realogy’s RGX events, we wanted to share that The Product Studio held its…

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In User Experience Research, 5 Is the Magic Number

By Gregory DilleyMarch 28, 2019
Mar282019
Blog you x ventures 1437336 unsplash

There’s a common misconception that in order to fully test a design, you need to talk to a lot of…

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We Don’t Build For Agents…We Build With Agents

By Kacie RickerMarch 18, 2019
Mar182019
Blog agents

The Product Studio lives, eats, sleeps and breathes user feedback and iteration. Our product managers spend a great deal of time…

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The PR Machine Behind Awards Season

By Matt EckessMarch 16, 2019
Mar162019
Blog awards

Through its annual international awards program, Coldwell Banker recognizes agents who demonstrated exceptional sales production and leadership over the past…

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A Partnership to Brand Building: Coldwell Banker Global Luxury ®

By Matt EckessMarch 15, 2019
Mar152019
Blog ricardo

When it comes to luxury real estate, no brand is more recognizable in the market than Coldwell Banker and its…

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Nantucket Property Becomes a Media Darling

By Matt EckessMarch 15, 2019
Mar152019
Blog Nantucket

When it comes to selling luxury homes and estates, Coldwell Banker Global Luxury specialist Jonathan Radford is renowned among his…

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Voice of Customer and Golden Nuggets

By Kacie RickerMarch 15, 2019
Mar152019
Blog voice of customer

I am a big believer in voice of customer.  Feedback is gold in our world, and hearing agents’ golden nuggets…

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Shark Tank, Ambitious Goals and Measurable Outcomes

By Kacie RickerMarch 15, 2019
Mar152019
Blog shark

Anyone out there a Shark Tank fan like me? My husband and I love it. We watch it with our kids and…

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Marrying Service with Tech – The Future of Product at CB NRT

By Kacie RickerMarch 15, 2019
Mar152019
Blog service tech

It was just about two years ago when we launched our first Listing Concierge pilot program for Coldwell Banker NRT…

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2018 Was a Big Year!

By Kacie RickerMarch 15, 2019
Mar152019
Blog 2018

It was a one-for-the-books kind of year. You know all that stuff about making you stronger? That was our year. 2017 was…

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Alexa, What Does TMAP Stand For?

By Gina UriarteMarch 15, 2019
Mar152019
Blog tmap

The real estate industry loves an acronym (CMA, DOM, MLS, FHA…). Every industry or organization has its own lingo or…

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It’s the Little Things

By Evan ConyMarch 15, 2019
Mar152019
Blog little things

It’s your birthday!  You wake up and your family has made you a wonderful breakfast-in-bed assortment of eggs, bacon, toast,…

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This week I finished a painting. Or the painting finished itself.

By Bill SloanMarch 15, 2019
Mar152019
Blog paint

There’s a thing that happens sometimes, when you’ve worked at something for a long time – painting, cooking, running, writing,…

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Take the Picture, Take the Picture

By Bill SloanMarch 15, 2019
Mar152019
Blog photo

Never-mind what I’m going to do. Just say go. It’s a photo shoot kind of day. I get to play…

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Branded

By Bill SloanMarch 15, 2019
Mar152019
Blog branding 1

There was a TV show a long, long time ago named Branded and all I remember about it is the…

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B(uilding a) L(egend) O(ut of) G(usto)

By Bill SloanMarch 15, 2019
Mar152019
Blog Building a Legend Out of Gusto

So, one of my favorite people asked me to write a blog about a blog. I do requests, just so…

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7 Social Media Pitfalls to Avoid

By Jennifer McGuireMarch 14, 2019
Mar142019
Blog social media

Social media can be one of the most effective and cost-effective tools to expand your sphere of influence, show your…

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5 Easy Real Estate Content Ideas for Social Media

By Jennifer McGuireMarch 14, 2019
Mar142019
Blog social media 2

You’ve heard that content is king. That just means you have to post interesting things on social media to get…

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3 Things You Need to Optimize Productivity as a Real Estate Agent

By Kaitlin OngMarch 11, 2019
Mar112019
Blog productivity

Real estate agents are constantly managing every aspect of their business, from admin to marketing and everything in between. Every…

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The Power of Technology Combined with Customer Service

By Kaitlin OngMarch 11, 2019
Mar112019
Blog tech

Technology is undoubtedly a major force in all industries and since real estate is no exception, The Studio has combined…

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