Read before hitting send. In today’s marketplace of texts, instant messages, Skype, Twitter and others, the email remains one of…

Instagram is a great way to market yourself, your business, have fun and show off your personality. Here are a…

Should I shoot and edit a video on my own or hire a professional to do it for me? Quick…

I never knew that state real estate rules would have such an impact on my life. As a senior copywriter…

While some may think Q4 in real estate marketing is a sleepy time of reflection, think again! We’re just weeks away…

As a new addition to The Studio as a junior copywriter (I graduated with a journalism degree a few months…

I can’t tell you how many Starbucks stores I see in a given month. There’s one across the street from…

Posting videos to your social media pages can be a great self-marketing tool. These don’t have to be professionally shot…

Field Marketing Specialists (FMS) have been popping up around the country as a new position to help agents dive deeper…

Here at The Product Studio, we’re intently focused on bringing our community of agents and employees together in new and…

I’ll bet it’s a little of this, a hefty portion of that, plus a whole lot of stuff plopped smack-dab…

Five Key Takeaways From Our First Ever Realogy & Coldwell Banker® Product Summit This summer, one could argue that The…

Working for The Studio’s copywriting team is detailed — very detailed. You wouldn’t think creating marketing pieces like brochures, property…

Are you ready to video edit? I am often asked what video editing software I use. And frankly, I love…

Whether you’re a seasoned pro or a novice, being on camera is never easy. Many a grown man and woman…

Millennials are a force to be reckoned with in today’s real estate market, making up more than a third of…

I’m not worried, I’ve got a plan – a phrase I often used when discussing my future life goals. I…

With modern advances in smart technology, it often feels like we are surrounded with videos, and it can be a…

Your agent bio is often the first information clients find about you. While most buyers and sellers ask for a…

I’m a believer that the first 90 days at a job set the tone for the rest of your time…

One of the best things The Studio can do to support agents is helping brokerages find ways to recognize them…

The Top 10 Ways The Product Studio Conquered Summer Vacation Who has time for summer vacation when there are products…

A long time ago in an ad agency far, far away, I was given a piece of writing advice that…

Millennials have many regrets: from buying $6 lattes, to their iconic social media obsession, to perhaps, my own regret, being…

Five Key Takeaways from Our First Ever Realogy & Coldwell Banker Product Summit   This summer, one could argue that…

Desk is Coldwell Banker NRT’s new productivity platform, and where agents start their day, access their apps, check for notifications…

There’s this recurring feature of Reader’s Digest called “Things your <INSERT ANYTHING> wishes you knew.” It’s a fun read and usually I learn…

One of the biggest challenges as a real estate agent is staying connected with your SOI (sphere of influence) –…

In my recent blog, I began to delve in to the untapped data goldmine – also known as the voice…

Ever wonder where your feedback is going? Participate in a survey and question, “Is anyone really listening?” Respond to a, “Would…

Shooting video on a mobile phone can be easy, but there are a few simple steps to take that will…

Anchored in the industry’s first open architecture platform, Desk, Coldwell Banker NRT’s suite of applications, enable agents to use our…

We live in a world where technology terms are loosely thrown around, but do we really know what they mean?…

The Studio recently launched Design Concierge in select Coldwell Banker NRT markets, so now’s a great time to introduce Frank…

I always like to think of CRM (Customer Relationship Marketing) as providing end-to-end coordination between the three functional pillars of…

While the term Customer Relationship Management (CRM) wasn’t spawned until the mid-1990s, businesses have been performing many of the functions…

I am now a copywriter who is part of the largest real estate marketing agency in the country. Actually, I…

All I read about in Inman News is regarding the new financial “deal” in real estate. Company Y is rebating…

I’m convinced that social media, smart phones and the internet have sucked the ability to write a proper sentence out…

On the 50th anniversary of the Stonewall Inn Riots, we are proud to have many Coldwell Banker NRT companies, employees…

When we talk about leads in real estate, we often use that term to mean a number of different things.…

This week I finished a painting — or the painting finished itself. I’m not sure which. There’s a thing that…

I’m not sure if you’ve noticed, but lot of people are talking about APIs. But what are they and why…

“When I went to school, they asked me what I wanted to be when I grew up. I wrote down…

In March of 2017, we introduced Listing Concierge to our very first market: Sacramento/Tahoe in Northern California. Listing Concierge at…

In January, I spent a day at the Inman conference in NYC. There was a lot of discussion about technology…

What happens to your feedback? Do you ever wonder what happens to the feedback you submit within a product? To…

If you join our monthly TMAP (This month at Product) for Agents, which is open to all Coldwell Banker NRT…

Discover your own special skills, what sets you apart. Then utilize them to create your unique pitch. It’s all about…

As a Product Manager, feedback from users is a valuable gift. During product development, feedback is used to validate that…

Fresh from Coldwell Banker’s Gen Blue and Realogy’s RGX events, we wanted to share that The Product Studio held its…

There’s a common misconception that in order to fully test a design, you need to talk to a lot of…

The Product Studio lives, eats, sleeps and breathes user feedback and iteration. Our product managers spend a great deal of time…

Through its annual international awards program, Coldwell Banker recognizes agents who demonstrated exceptional sales production and leadership over the past…

When it comes to luxury real estate, no brand is more recognizable in the market than Coldwell Banker and its…

When it comes to selling luxury homes and estates, Coldwell Banker Global Luxury specialist Jonathan Radford is renowned among his…

I am a big believer in voice of customer.  Feedback is gold in our world, and hearing agents’ golden nuggets…

Anyone out there a Shark Tank fan like me? My husband and I love it. We watch it with our kids and…

It was just about two years ago when we launched our first Listing Concierge pilot program for Coldwell Banker NRT…

It was a one-for-the-books kind of year. You know all that stuff about making you stronger? That was our year. 2017 was…

The real estate industry loves an acronym (CMA, DOM, MLS, FHA…). Every industry or organization has its own lingo or…

It’s your birthday!  You wake up and your family has made you a wonderful breakfast-in-bed assortment of eggs, bacon, toast,…

There’s a thing that happens sometimes, when you’ve worked at something for a long time – painting, cooking, running, writing,…

Never-mind what I’m going to do. Just say go. It’s a photo shoot kind of day. I get to play…

There was a TV show a long, long time ago named Branded and all I remember about it is the…

So, one of my favorite people asked me to write a blog about a blog. I do requests, just so…

Social media can be one of the most effective and cost-effective tools to expand your sphere of influence, show your…

You’ve heard that content is king. That just means you have to post interesting things on social media to get…

Real estate agents are constantly managing every aspect of their business, from admin to marketing and everything in between. Every…

Technology is undoubtedly a major force in all industries and since real estate is no exception, The Studio has combined…